summer internship report on marketing

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MITWPU School of Management - Summer Internship
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 Name: Ankit Kumar
 Roll No: 20MBACSR58
 Specialization: CSR MARKETING
 Company Name: Tenhard Pvt. Ltd.
 External Mentor: Mr. Ashish kr. Singh
 Internal Guide: Dr. Rajendra Bartakke
fFF
School of Management (PG)
Faculty of Management - MITWPU

2. INDEX
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MITWPU School of Management - Summer Internship
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s.no content Slide no.
1 Title of the project 3
2 Introduction of project 4
3 Objective of the study 5
4 Brief about the company 6
5 Job description 7
6 Job analysis 8
7 Learnings and suggestions 9, 10
8 Conclusion and reference 11, 12

3. A Study of Sales & Digital Marketing strategies in
Tenhard Company
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MITWPU School of Management - Summer Internship
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4. Introduction of Project
• The SIP was a tasked based project, wherein various different domains
under sales and lead generation covered:
• Tele calling
• Lead generation
• Follow up leads
• Social media marketing
• Email marketing
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MITWPU School of Management - Summer Internship
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5. Objective
 To raise awareness of the company's products and services.
 To generate leads for organization that can be converted into prospective clients.
 Reach out to wide audience
 Maintain good relationship with customer.
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MITWPU School of Management - Summer Internship
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6. Brief about the company
About Tenhard
• Founded on 2020 by Parul puri and Ajay kr. Singh
• Company type: non govt company
• Services/products: publishing, printing and reproduction of recorded media
• Business model- B2C
• Vision: complete use of the internet and provide online Books, Magazines & News Papers.
• Mission: providing high quality services at best prices.
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MITWPU School of Management - Summer Internship
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7. Job description
• Tele calling
• E mail marketing
• Lead generation
• Digital marketing
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MITWPU School of Management - Summer Internship
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8. Job analysis
* SALES and MARKETING * Social Media Marketing
1. Tele calling 1. LinkedIn
2. Lead generation 2. Email Marketing
3.Digital marketing 3. Instagram
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MITWPU School of Management - Summer Internship
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9. LEARNINGS
• Critical analysis of data.
• Learnt relevant posting skills in social media.
• Developed analytical skill Learnings.
• Enhanced professional communication skills.
• Gained corporate exposure.
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MITWPU School of Management - Summer Internship
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10. SUGGESTIONS
• Tenhard needs to more focus on sales department.
• Focus more on sharing video content on social media platforms.
• Company needs to focus more on Digital Marketing.
• Focus on specified customer content for target customer.
• Proper hierarchy of work force.
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MITWPU School of Management - Summer Internship
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11. Conclusion
• 2 months internship
• Work in sales and digital marketing domain
• Gain product knowledge
• lead generation and follow up
• Importance of online platforms.
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MITWPU School of Management - Summer Internship
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12. Reference/ Bibliography
TENHARD INDIA PRIVATE LIMITED - Company Profile,
Directors ...
www.tofler.in
Tenhard India Pvt Ltd. | LinkedIn In.linkedin.com
https://www.instagram.com/tenhardindia Instagram.in
https://www.facebook.com/Tenhardindia Facebook.com
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