MBA Mini Project Guide

DIRECTORATE OF DISTANCE AND ONLINE EDUCATION
www.distance.geu.ac.in | © Copyrights 2022 Graphic Era University, Dehradun, India. All rights reserved
Mini Project
MBA 205
(2 credit)
MASTER OF BUSINESS ADMINISTRATION
MBA-GENERAL
Second Semester
Mini Project Work :MBA 205
1

Topics covered
• Objective of doing the Project
• Time-line
• How to go about with the Project?
• Choosing a Company
• Details of the company to be included
• Mc Kinsey's 7S model /5Cs Model
• Guidelines for report preparation
• Guidelines for PPT & Video preparation
• Evaluation Criteria
2

OBJECTIVE
3
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NC
To give students a practical
insight into the working of an
Organization and dwell into the
managerial aspects that they
have got exposed to during the
first year of their management
program.

Timeline
Date of
commencement of
Project –
May 21st,2022
Duration of Project
work –
4 weeks
Submission of
Report in the PDF
format –
June 20th, 2022
Submission of PPT
with presentation
on project –
28th June 2022
4

How to go about with the Project
Step 1 • Identify a company
Step 2 • Find details about the company
Step 3 • Apply Mc Kinsey's 7 S / 5C model
Step 4 • Prepare a Report
Step 5
• Preparation of PPT & presentation on
Project report
5

Which Company ??
Any company can be chosen :
• Service Sector
• Manufacturing Sector
• NGOs
• Unorganized sector
6

What are the company details that are needed ?
COMPANY PROFILE
 Background and inception of the company
 Nature of the business carried
 Vision, Mission, and Quality Policy **
 Products/ Services Profile
 Area of Operation – Global / National / Regional
 Ownership Pattern
 Competitors Information
 Future growth and prospects.
 Financial Statement Analysis **
7
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What is Mc Kinsey’s 7 S Framework ?
 Strategy: The way the organization plans to build
and maintain a competitive advantage.
 Structure: The details of the organizational
structure of the company (Departments, organization
chart, team structure, the flow of authority, etc.)
 Systems: The daily activities and procedures that
staff use to get the job done (IT /Software /ERP Etc).
 Shared Values: These are the core values of the
organization and reflect its general work ethic.
 Style: The style of leadership adopted.
 Staff: The number of employees and their general
capabilities and recruitment pattern.
 Skills: The actual skills and competencies of the
organization's employees.
8

For small concerns/unorganized sector- 5c analysis in place of 7 S analysis
9
Microenvironment Analysis (5Cs Analysis )
3C Model
founded by
Kenichi
Ohmae,
Japanese
organizational
theorist is
improved to 5C
analysis
Customers Customer segments, their buying process,Most
important and least important segments ,customer
satisfaction, communication &transaction
Company Internal capabilities , technical competence, financial
strength , market or brand image
Collaborators Retailers& Distributors are called as Collaborators
,they help in co-creating value
Competitors Review of competitors’ financial statements and all
information publicly available about them. Speed
and nature of retaliation
Climate Current business conditions, social trends ,cultural
aspects, Political, Economic, and Technological
factors.
Source : Situation analysis - Wikipedia

Guidelines for Report Preparation
The Project report shall be prepared using a word processor viz. MS Word.
All the reports shall be printed in the A4 size 1” margin on all sides.
The number of pages: Maximum 30 pages.
The report shall be having a cover page indicating the Name of the university, month &
year of admission.
Font to be used:
Times New Roman
Heading – font size - 14
Body font size – 12
Spiral Binding to be done for hard copy
PDF of Soft copy to be submitted ( to be saved as : Student name _Reg No)
10

Guidelines for Report Preparation
• A certificate by the guide & HOD, indicating the
bonafide performance of the project by the student is
to be enclosed.
• List of contents
• Title Page
• Certificates
• Acknowledgments
• Executive Summary
• Chapters
• Chapter I: Company Profile
• Chapter II: Mc Kinsey 7S Model
• Chapter III: Learning Experience
• Bibliography /References (APA style of
Referencing)
11

Guidelines for PPT preparation
• 10-15 Slides to be prepared on the information
gathered
• Slide 1 : Student details –Reg Number , Name ,
Course & Year ,University details
• Slide 2 : Introduction to the company –Name of
the company chosen, Location , Nature of Work
done
• Slide 3-7 : Company details & financial Analysis
• Slide 8-14 : Mc Kinsey's 7S/ 5 Cs model
application to the company
• Slide 15 : Learning Experience
12

Guidelines for Video Presentation
• A ten minutes video on the PPT
prepared to be submitted .
• PPT and Video to be submitted to the
university for evaluation
• The document to be saved as in a
zipped file with the name as
Student name_Reg. No._year
13

Evaluation Criteria
Project evaluation (100
Marks)
Internal Evaluation
(30 Marks)
PPT/Viva /Presentation
(70 Marks)
14

Rubrics for Project Evaluation
Sl.
No
Internal Valuation –Report Marks(30)
1. Company Profile 10
2. Mc Kinsey’s 7 s Framework analysis or
5 C s analysis
10
3. Financial statement analysis 05
4 Learning experience 05
15
Sl No PPT /Presentation /Viva Voce Marks(70)
1. Presentation skills(PPT /Video presentations) 15
2. Knowledge of subject 20
3. Communication skills 10
4 Awareness of challenges to the company based on 7s analysis or 5c
analysis and financial analysis
15
5. Answers to questions given 10

Additional Information
• Format of Cover page
• Formulation of Vision/Mission statement
• Financial Statement Analysis
16

Cover Page of Report
17

How to formulate Vision statement ??
In absence of a Vision/ Mission statement , the students
can help the organization by creating one , using the
following parameters:
• Vision Statement:
The Vision Statement focuses on the future; it is a
source of inspiration and motivation. Often it describes
not just the future of the organization but the future of
the industry or society in which the organization
hopes to effect change. When developing a vision
statement, it should be seen that the following
questions are answered:
• What do we want to do going forward?
• When do we want to do it?
• How do we want to do it?
18
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How to formulate Mission statement ??
In absence of a Vision /Mission statement , the students
can help the organization by creating one , using the
following parameters:
• Mission Statement:
The mission statement guides the day-to-day operations
and decision-making of the organization. The mission
statement helps members of the organization get on
the same page on what they should do and how they
should do it. When developing a mission statement,
it should be seen that the following questions are
answered:
• What do we do today?
• For whom do we do it?
• What is the benefit?
19
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Financial Statement Analysis
Based on the availability of Information , students can do any of the following under the Financial
Statement analysis:
• The student can collect & analyze the consolidated Profit/Loss account and/or Balance Sheet
and/or income & Expenditure account of any company for a period of 2 years .
• The financial analysis can be done using these ratios :
• Liquidity Ratio
• Profitability Ratio
• Solvency ratio
• Turnover ratio
• They can analyze the various sources of funds (Long term/short term)
• Analyze the auditors report
• Provide managerial insights into the financial performance of the company.
Note : In absence of a Financial Statements the student can prepare income and expenditure
account or make an annual cost analysis statement based on availability of data.
20

MBA Mini Project Guide

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