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Official Event of:
Independent
DeveloperDiscount
Find out more at: www.mobilewebevent.com Or visit our mobile site: www.mobilewebevent.mobi
22 - 24 September 2008, Paddington Hilton, London
A good event that showed the
complexity of this emerging market and
allowed great debate” JV, Maximum*
“
All NEW Mobile Web Programme for 2008
Four Innovative Breakout Masterclass Sessions
Dedicated Lunchtime Workshop
After Hours Mobile Web Developer Round-Up
Exclusive Developer Certification Programme
Exclusive Special Focus Day:
Mobile Social Networking
Featured Speakers...
Frederick Ghahramani,
Founder, airG
Ed Candy,
Technology Director,
3 Group
Mike Dunphy,
Manager MUmobile,
Manchester United
Limited
Tim Faircliff,
General Manager,
Consumer Media UK &
EMEA, Reuters Media
Tim Hussain,
Head of Mobile
Monetisation, Europe,
AOL (UK) Limited
Nikos Kryvossidis,
Director, Partner
Solutions EMEA,
Google
Dominique Hazel-Massieux,
Mobile Web Initiative
Activity Lead, W3C
Sunil Gunderia, VP
Mobile, Walt Disney
Internet Group
Delegate Bag Sponsor Conference Sponsor Endorsed by
REGISTRATION HOTLINE
+44 (0) 20 7017 5506
Media Partners
4033 Mobile Web Europe Brochure:Layout 5 19/6/08 17:16 Page 1
The Only Mobile Web Event You Will Ever Need
Welcome to Mobile Web Europe 2008
It's been a busy year since last September’s event and this year’s agenda is packed full
of the latest news, views and thinking on the Mobile Web industry. Join key industry
decision makers from companies including Google, Reuters,AOL, 3, eBay, Manchester
United and Telefonica, to name just a few, and understand the impact of their strategies
on the future of your business and the Mobile Web industry.
We’ve witnessed Mobile Web come on leaps and bounds over the past year, from the
launch of the iPhone on O2 in the UK to Google’s announcement of its Android
platform; from the Facebook for Blackberry application to Yahoo!’s oneSearch portal
proliferation, the change in the industry has been significant.
This year’s Mobile Web Europe will give all delegates a unique insight into the market
and the opportunity to learn, network and do business with the key players in this
exciting value chain.The event promises to be the highlight of the Mobile Web calendar
and we look forward to seeing you there this September!
Hot Topics for 2008
G Understanding the User Expectation
of Mobile Web
G Developing Exciting Services for the Subscriber
G Shaping the Future of Web 2.0 via the Mobile
G Gauging the Importance of the Mobile
Web Widget
G Examining Handset Design and
Browser Usability
G Evaluating Mobile Content and Assessing
New Deployments
G Encouraging Innovation through Location
Based Services
G Viewing Content as a Commodity
G Putting the User at the Centre of Convergence
G Mobile Search and Discovery
G Where is Mobile Advertising Heading?
G Taking the Mobile Only Approach to Social
Networking
G dotMobi Advisory Group Task Force Initiatives
4033 Mobile Web Europe Brochure:Layout 5 19/6/08 17:17 Page 2
Book Now! Call +44 (0)20 7017 5506 Or Visit www.mobilewebevent.com
Meet the entire Mobile Web Value
Chain under one roof:
Full Value Chain Representation
Operators/MVNOs......................12%
Industry Forums ..........................5%
Mobile Platforms/Converged
Solutions....................................14%
Marketing/Advertising ................9%
Hardware ....................................6%
Other............................................6%
Content/Service Providers ........26%
OEMs............................................7%
Application Developers/
Designers ....................................6%
Press/Analyst ..............................5%
Investment ..................................4%
Senior Level Senior Executives
CxO ............................................24%
GM/Manage ..............................17%
Chief Architect/Engineer............10%
Developer/Designer ..................12%
Press/Analyst ..............................5%
Senior Director/Director............21%
SVP/VP ........................................9%
Other............................................2%
For Marketing, Press and all
Other Enquires:
Kate Biggs
Tel: +44 (0)20 7017 5753
Email: kate.biggs@informa.com
For Sponsorship and Exhibition
Opportunities:
Richard Bragg
Tel: +44 (0)20 7017 5658
Email: richard.bragg@informa.com
For Speaking
Opportunities:
Liz Stanley
Tel: +44 (0)20 7017 5835
Email: liz.stanley@informa.com
Your Mobile Web Europe Contacts
NEW: Four Innovative
Masterclasses
This year leading companies from across the
industry will be hosting four Masterclass
breakout sessions which will be packed with the
practical tools to make Mobile Web a reality
today. Running alongside the main agenda,
these Masterclass sessions are included in the
conference price and are an excellent way to
gain first hand knowledge about a specific area
of Mobile Web. With time for Q&A and
networking, enhance your learning experience at
Mobile Web Europe with our innovative
Masterclasses
Speed Networking
A chance to get to know your peers at the
conference and help set a relaxed and informal
atmosphere. There will be multiple opportunities
for speed networking spread across the event,
feel free to take part in as many sessions as you
would like!
Online Networking System
All Pre-registered delegates at Mobile Web
Europe will be given the unique opportunity to
access the whole attendee list online two weeks
prior to the event, during the event and for up to
three months after the event. Initiatie
introductions, network and set-up meetings with
participants of your choice, in order to maximise
your investment in the conference. Ensure you
register early to take full advantage of this
valuable networking tool
Interactive Wrap-Up Discussions
Interactive sessions where all delegates and
speakers are encouraged to speak up, facilitating
name recognition and increased networking
opportunities after the day ends
This year we are launching the ilovovemobileweb Awards,
designed to showcase the very best in .mobi
development. Enter one of six exciting categories for free
before 14 August 2008, and have your work featured
online at ilovemobileweb.com for the industry to view.
Final judging decisions will be made by an expert
dotMobi Advisory Group industry panel, and winners will
be honoured at a special ilovemobileweb event at this
year's Mobile Web Europe.
See www.mobilewebevent.com for full
entry details and register online.
AAwwaarrddss
NEW for
Developers
in 2008!
The dotMobi Developer Certification Programme is coming to Mobile
Web Europe. On Monday 22nd of September dotMobi and its
certification partner, Prometric, will be offering Mobile Web Europe
attendees the unique opportunity to become a certified mobile web
developer by taking a one-day learning workshop and exam.
Special Offer for Mobile Web Europe attendees
See www.mobilewebevent.com for further details
4033 Mobile Web Europe Brochure:Layout 5 19/6/08 17:18 Page 3
Frederick Ghahramani,
Founder, airG
Antonio Vince Staybl,
CEO & Co-Founder,
itsmy.com (Gofresh)
Sam Critchley,
Vice President, Products,
GyPSii
Tommy Ahlers,
CEO & Co-Founder, Zyb
Marcus Ladwig,
Chief Operating Officer,
Peperoni
DAY ONE: Monday 22nd September 2008
08:15 Registration & Refreshments
08:50 Opening Remarks & Speed Networking
09:00 Chair’s Introduction:
Sean Kane, General Manager International, Intercasting, USA
DISCOVERING THE EMERGENCE OF MOBILE COMMUNITIES
09:10 KEYNOTE PRESENTATION: Mobile Communities: In-Market Perspective
Frederick Ghahramani, Founder, airG, Canada
09:40 PANEL DISCUSSION: Making the Move from Web to Mobile – Can
Existing Internet Social Networking Sites make the Device and
Platform Jump?
Panel Chair: Adrian Velthuis, VP Product Development, Millenial
Media, USA
Mark Bole, CEO, ShoZu, UK
Priya Prakash, Head of Product, Flirtomatic, UK
Romi Parmar, CEO, The 3G Dating Agency, UK
Frank Schuil, Founder & CEO, IRL, Netherlands
Maz Nadjm, Portal Services Manager, Community,
British Sky Broadcasting Limited, UK
10:25 Taking the Mobile Only Approach to Social Networking – Is this a
Sustainable Game Plan when Faced with Fierce Competition from
Established Internet Players?
Antonio Vince Staybl, CEO and Co-Founder, itsmy.com
(Gofresh), Germany
10:55 Networking Break
11:25 Understanding how Analytics helps with Profiling Users and
Measuring Customer Acquisition Costs
Anil Malhotra, SVP of Marketing and Alliances, Bango, UK
DELIVERING SUCCESSFUL SOCIAL NETWORKS AND COMMUNITIES
11:55 Creating a Viable and Long-Standing Business Model for Mobile
Social Networks to Effectively Monetise Community Offerings
Marcus Ladwig, Chief Operating Officer, Peperoni, Germany
12:25 Understanding the Role of the Mobile Operator in Mobile Social
Networking and the Differences between On-Deck and Off-Deck
Communities
Priya Prakash, Head of Product, Flirtomatic, UK
12:55 Brown Bag Lunchtime Workshop (See right)
Lunch will be served over a workshop exclusive designed for the
delegates at this event
14:00 Networking opportunity
14:30 PANEL DISCUSSION: Uncovering the Killer Application for Mobile
Social Networking to Realise the Full Future Potential of the
Market
Panel Chair: Romi Parmar, CEO, The 3G Dating Agency, UK
Ric Ferraro, Managing Director, GeoMe Communications, Spain
Toti Stefansson, CEO, Hexia.net, Iceland
Dan Medicoff, Co-Founder, Weglu, UK
Faraz Syed, CEO, Mobile Complete, USA
ADDING VALUE TO THE USER
15:15 Defining the Role of User Generated Content within Mobile
Social Networks and Gauging Partnership Opportunities to
Propagate Content across Communities
Alfie Dennen, Co-Founder, Moblog, UK
15:45 Creating a Viral Effect within Mobile Social Networks –
Generating Buzz and Gaining Competitive Advantage through
Word of Mouth
Kashif Hassan, Chairman & CEO, ooober, Canada
16:15 Networking Break
16:45 Mapping Mobile Communities and Following the Social Graph to
Understand User Relationships and Appropriately Target Services
and Content
Tommy Ahlers, CEO & Co-Founder, Zyb, Denmark
17:15 Utilising Location Based Tools and Presence to Add Value to
Future Services for Mobile Community Users
Sam Critchley, Vice President, Products, GyPSii, Netherlands
17:45 Close
Book Now! Call +44 (0)20 7017 5506 or Register On-line at www.mobilewebevent.com
MOBILE SOCIAL NETWORKING -
Special Focus Day
“A very interesting discussion with different points of view of a non-consensual theme like Internet 2.0, a surprising and interactive conference” HF, Optimus *
The Industry Analyst's View of Mobile
Social Networking: The Market, the
Ecosystem and the Revenue Opportunities
Brown Bag Lunchtime Workshop
12:55 Based on the research for the Informa Telecoms and Media
2008 report Mobile Social Networking: Communities and
Content on the Move, this workshop provides a complete
functional model of the exciting Mobile Social Networking
industry, including all the moving parts--from the providers
to the users. Of interest and use to those just starting out as
well as the most experienced community managers, the
session presents the range of different business
opportunities to be tapped and the revenues that will
emerge from numerous sources
G Introduction to the mobile social networking market;
drivers, challenges, frameworks and assumptions
G The mobile social networking industry ecosystem: detailed
description of the segments of the ecosystem today and
how they work together to offer the ultimate value for
the community participants
G The metrics of mobile community users, profiles of user
categories/behaviors, understanding the drivers for
different types of community participants (this is also
where I'll talk about the number of users/participants by
mobile community type in different regions).
G The monetization strategies/business models which are in
use and that form the basis of the Informa revenue model
of the industry
G The mobile social networking revenue forecasts, and
trends for the future
14:00 End of Brown Bag lunchtime workshop
Christine Perey, Lead Analyst,
Perey Research & Consulting, UK
4033 Mobile Web Europe Brochure:Layout 5 19/6/08 17:18 Page 4
Douglas Rozen,
Global VP - Interactive
Media, Carlson Marketing
Mark Bole,
CEO, ShoZu
Trond Wiborg,
Director Technology
Strategy, Telenor
Serge Crebassa,
Co-Founder, ViaMobility
Roberto Lattuada,
Terminal Strategy and
Innovation,
T-Mobile International
Book Now! Call +44 (0)20 7017 5506 or Register On-line at www.mobilewebevent.com
“A fantastic opportunity to keep updated on Mobile Web 2.0 and moreover to meet key people in this business” SC, Via Mobility *
Breakout Masterclass 1 Taking place: 14:30 - 16:00
Crash Course in Mobile Web – Why
Mobile and Why Now?
Masterclass Objectives: With mobile launches becoming ever more
prevalent, whether it is Apple’s iPhone, Google’s Android platform
or Yahoo’s onePlace, the message is clear, mobile web is coming
and you’d better get onboard. The development of new handsets,
the introduction of flat data rates and a greater customer
awareness of mobile services has aided the market’s growth.
However for many companies, mobile web strategy is still unclear;
this Masterclass will explore the opportunities available to
businesses in the mobile space and offer the tools and tactics
needed to get attendees’ offerings off the ground.
Breakout Masterclass 2 Taking place 16:30 - 18:00
Communicating with Customer via the
Mobile: Building Integrated and
Converged Advertising Campaigns
Masterclass Objectives: Mobile is the final frontier for advertising
in the communications market we know today. In the western
world, where it’s not unusual for countries to have mobile
penetration in excess of 100%, a device carried by people for the
majority of their waking day is a marketer’s branding dream.
Advertising for mobile has arrived and this Masterclass will provide
attendees with the knowledge to effectively build integrated and
converged advertising campaigns to successfully communicate with
the customer via their mobile phone.
Paul Ruppert, Founder,
Global Point View, USA
Scott Schelle, Owner,
Tasman Technologies, USA
Harald Neidhardt, CMO & Co-Founder,
Smaato Inc., San Mateo, USA
Please see www.mobilewebevent.com
for the full masterclass agendas
DAY TWO: Tuesday 23rd September 2008
08:00 Registration & Refreshments
08:30 Opening Remarks & Speed Networking
08:45 Chair’s Introduction: Michael Becker, EVP, Business Development,
iLoop Mobile, Inc, USA
EXPERIENCING THE MOBILE WEB WORLD
09:00 KEYNOTE PRESENTATION: Examining the PC to Mobile Power
Shift and Recognising the Dawn of a New Era in Connectivity
Ed Candy, Technology Director, 3 Group, UK
09:30 PANEL DISCUSSION: Who owns the Customer and Brand
Experience in the Mobile Web World? Convergence,
Fragmentation and Brand Battles within the Sphere
Douglas Rozen, Global VP – Interactive Media, Carlson
Marketing, USA
Paul Ruppert, Founder, Global Point View, USA
Tim Haysom, CMO, OMTP, UK
10:15 Determining the User Expectation of Mobile Web and Whether
the Current Experience is Fulfilling Consumer Desire
Darren Edwards, Principal (Digital) WHAM, a member of
Hutchison Whampoa, UK
10:45 Networking Break and Exhibition Visit
EXAMINING OPENNESS & INDUSTRY CULTURE
11:30 Beyond the Firewall:The Critical Importance of Collaboration between
Operators,Web 2.0 Companies and Mobile Application Developers
Jason Cook, IT Director, BT Design, UK
12:00 Beyond the Banner – Where is Mobile Advertising Heading?
Russell Buckley, MD, AdMob, UK
12:30 CASE STUDY: Shaping the Future of Web 2.0: Determining the
Role of Mobile within a Web Orientated Company
Francesco Rovetta, Director, eBay Mobile, USA
13:00 Networking Lunch
14:15 PANEL DISCUSSION: Beyond the Walled Garden – How can the
Industry Encourage True Openness?
Panel Chair: Randy Canaiani, Vice President, Marketing &
Business Development, Novarra, USA
Faraz Syed, CEO, Mobile Complete, USA
15:00 Standardisation vs. Openness vs. Proprietary Systems –
Examining in which Direction the Mobile Web Industry is heading
and why this really Matters
Dominique Hazael-Massieux, Mobile Web Initiative Activity Lead,
W3C, France
ENABLING MOBILE WEB
15:30 Determining the Importance of the Mobile Web Widget across the
Value Chain and Assessing the Current Fragmentation Dangers
Serge Crebassa, Co-Founder, ViaMobility, France
16:00 Networking Break and Exhibition Visit
16:30 Extension of social-shopping into mobile. What are key drivers in
shaping mobile services as support in purchase decisions.
Jakub Polec, CEO, Cuebid Investment, Poland
17:00 Examining Mobile Web Infrastructure and Appraising New
Technologies Designed to Enhance the Mobile Web Experience
Trond Wiborg, Director Technology Strategy, Telenor, Norway
17:30 Taking the Next Step in Internet Ready Handset Design and
Creating Differentiation through Mobile Web Friendly Features
Roberto Lattuada, Terminal Strategy and Innovation, T-Mobile
International, UK
18:00 Utilising Intelligent Customer Segmentation Models to Open Up
New Revenue Streams within Mobile Web by Exploiting Dormant
Consumer Data
Adrian Velthuis, VP Product Development, Millennial Media, USA
AFTER HOURS MOBILE WEB DEVELOPER ROUNDUP & AWARDS
18:30 Join us over drinks for an evening dedicated to the mobile web
developer community
18:45 Welcome Speech: Michael O’Farrell, Chair and Executive Director,
dotMobi Advisory Group, Canada
19:00 dotMobi Developer Certification Programme Graduation
Congratulate the recent graduates of the dotMobi Developer
Programme as they are awarded with their well deserved certificates
19:10 ilovemobileweb Awards
Winners of the ilovemobileweb Awards will be presented with
their accolades over networking drinks
This evening is free to attend for all Mobile Web delegates
The reception will be a showcase of the very best in .mobi
website design and will be attended by high-level executives
from across the mobile web value chain, along with exciting
industry start-ups and innovative developers.
The party will continue into the evening providing excellent
networking and the opportune time to do business in a fun and
informal environment.
MOBILE WEB EUROPE
4033 Mobile Web Europe Brochure:Layout 5 19/6/08 17:19 Page 5
Nikos Kryvossidis,
Director, Partner
Solutions EMEA,
Google
Fabrizio Capobianco,
CEO, Funambol
Sunil Gunderia, VP Mobile,
Walt Disney Internet
Group
Karel De Beule,
Founder & CEO,
Kimia Solutions
Tim Hussain,
Head of Mobile
Monetisation Europe,
AOL (UK) Limited
Book Now! Call +44 (0)20 7017 5506 or Register On-line at www.mobilewebevent.com
“Very valuable to gain perspectives of others in the ecosystem” GO, Micro Vision *
Breakout Masterclass 3 Taking place: 11.30 - 13:00
From Mass Marketing to Mass
Personalisation – Ensuring Relevant
and Contextual Services for the User
Masterclass Objectives: With the web so vast, and the mobile
screen so small, personalisation is one of the hottest mobile web
topics right now. Making relevant and contextual information
available to users in a timely and appropriate manner is vital for
the propagation of mobile web services. The key to this is the
effective use of customer intelligence, location information and a
targeted approach. This Masterclass will equip attendees with the
fundamental insight into mobile web personalisation and provide
them with the knowledge to build highly relevant and contextual
products and services.
Michael Halbherr, Vice President of
Find New, Nokia gate5, Germany
Breakout Masterclass 4 Taking place: 16:30 - 18:00
Designing for the User – Launching
Your Mobile Site
This Masterclass will enable just about any one who wants to build
a mobile website and publish mobile content online to do exactly
that, in minutes. By the end of this session attendees will be able
to build their own full-featured, fully standards compliant mobile
website all by themselves, and what's more ... they can guarantee
that the website they build will work consistently on any mobile
phone. And to do this, you don't need any technical know how, or
prior experience in building websites, you don't even need to
download or install any software.
David Hill, Director - Mobile Web Initiatives,
www.mobiSiteGalore.com, India
Please see www.mobilewebevent.com
for the full masterclass agendas
DAY THREE: Wednesday 24th September 2008
08:15 Registration & Refreshments
08:45 Chair’s Introduction: Michael O’Farrell, Chair and Executive
Director, dotMobi Advisory Group, Canada
MOBILE WEB CONTENT & SERVICES
09:00 CASE STUDY: How is Mobile being approached by Established
Traditional Content Players?
Tim Hussain, Head of Mobile Monetisation, Europe,
AOL Limited, UK
09:30 Encouraging Innovation and Value through the Delivery of
Location Based Information and Services to the Customer
Nikos Kryvossidis, Director, Partner Solutions EMEA, Google, UK
10:00 Building Brands in the Mobile Web World using the D2C Approach
towards Online and mobile Content - Will this Signal the End for
Strategic Operator Partnerships with Content Providers?
Sunil Gunderia, VP Mobile, Walt Disney Internet Group, UK
10:30 Exploring Mobile as a Part of a Multi Platform Strategy in a
Rapidly Changing Environment
Tim Faircliff, General Manager, Consumer Media UK & EMEA,
Reuters Media, UK
11:00 Networking Break and Exhibition Visit
11:30 Content as a Commodity - Examining Strategies for Profitable
Content Distribution and Syndication over Mobile
Mike Dunphy, Manager MUmobile,
Manchester United Limited, UK
12:00 Mapping the Future of User Generated Content and its role in
Encouraging Mobile Content Consumption
Karel De Beule, Founder & CEO, Kimia Solutions, Spain
12:30 Putting the User at the Centre of Convergence – Creating and
Sharing Personal, Location-Based Data Available Across Web,
Mobile and SatNav
Matthew Quinlan, Head of Product Marketing, Multimap, UK
13:00 Networking Lunch
14:15 Does the Long-Tail make the World Wide Web Unsuitable for
Mobile or will it Drive Consumer Interest as it has done on
the Internet?
Aage Reerslev, CEO, Squace, Sweden
14:45 PANEL DISCUSSION: Should the Mobile Web be viewed as a
Channel in its Own Right in Order to Build Effectively Optimised
Services for the Consumer?
Panel Chair: Fabrizio Capobianco, CEO, Funambol, USA
Tim Haysom, CMO, OMTP, UK
15:30 Exposing Content and Services to End Users through Effective
Mobile Search and Discovery
Mike Kent, VP and GM, JumpTap Europe, France
MOBILE WEB CONSUMERISM & STRATEGY
16:00 Networking Break and Exhibition Visit
16:30 The Mobile Internet: A Real Application and New Opportunity
Gaetano Liggieri, Mobile Industry Relations & Business Initiatives
Development, Telecom Italia, Italy
17:00 The Problem is Pricing - Gauging Consumer Mobile Web
Apathy as a Result of Inflexible Pricing Policies and how this
is being resolved
Ann-Byrd Platt, Senior Project Leader, Swisscom, Switzerland
17:30 PANEL DISCUSSION: Going it alone in the Mobile Web World –
What Strategies should Off-Deck Business be employing to be
Successfully Discovered?
Panel Chair: Randy Canaiani, Vice President, Marketing &
Business Development, Novarra, USA
Mike Dunphy, Manager MUmobile,
Manchester United Limited, UK
Douglas Rozen, Global VP – Interactive Media,
Carlson Marketing, USA
18:15 Conference Close
MOBILE WEB EUROPE
4033 Mobile Web Europe Brochure:Layout 5 19/6/08 17:19 Page 6
Informa Telecoms & Media is the leading
provider of business intelligence and strategic
marketing solutions to global telecoms and
media markets.
Driven by constant first-hand contact with the industry our 90 analysts and
researchers produce a range of intelligence services including news and
analytical products, in-depth market reports and datasets focused to
technology, strategy and content.
Informa Telecoms & Media also organizes 125 annual events, attended by more
than 70,000 executives. In addition to the GSM 3G World Series, our events
cover subjects as diverse as fixed and mobile operator strategy, technology,TV,
mobile music and games.
For more information please visit www.informatm.com
Web 2.0 – Technology and Applications
Pre-Conference Training Course | 22-23 September, London (£1095 +VAT)
This course explores the changing patterns in the production, transfer and consumption of content on the World Wide
Web. Attend this course and you gain a clear understanding of Web 2.0, potential applications and service and the
technologies required in both the fixed and mobile environments
Why should you attend this course? Attend this essential 2-day training course and you will be able to:
For a full course description and to register contact Telecoms Academy on
Tel: +44 (0)20 7017 4144 email: training@telecomsacademy.com
web www.telecomsacademy.com
1.
2.
3.
4.
5.
6.
Define Web 2.0 and contrast its features with rich media content and services
with traditional Web applications
Understand the business models being employed
Describe the main technologies being employed to deliver Web 2.0 and discuss
the role of AJAX in improving the user experience
Define ‘Web Service’ and identify the technologies required to deliver them
Analyse Web 2.0 sites and applications and note how they differ from first
generation site
Define the Mobile Web 2.0, identify the key enablers to delivering Mobile Web
2.0 services and describe the features of sample Mobile Web 2.0 services
Book Now! Call +44 (0)20 7017 5506 or Register On-line at www.mobilewebevent.com
“It has been a good forum to discuss how Mobile Web 2.0 is moving and an excellent networking opportunity” PJ *
dotMobi is leading the growth of internet use from mobile phones with the
.mobi domain name. Unique among domain name providers, dotMobi
ensures that sites developed on .mobi are optimized for mobile devices, so
on-the-go consumers can have confidence that a mobile web site will work
when using a .mobi address. dotMobi is backed by Ericsson, GSM
Association, Hutchison 3, Microsoft, Nokia, Orascom Telecom, Samsung
Electronics, Syniverse, T-Mobile, Telefonica Moviles, TIM, Visa and Vodafone.
For more information on the dotMobi company, .mobi domains and
registration information, visit htt://dotmobi.mobi
Delegate Bag Sponsor Conference Sponsor
RAISE YOUR COMPANY’S PROFILE
Sponsorship and Networking opportunities at MobileWeb Europe 08
Don’t miss this fantastic opportunity to demonstrate your expertise and
provide solutions to potential clients face to face at MobileWeb Europe 08.
Informa Telecoms & Media conferences have an unrivalled reputation for
attractive decision making delegates, providing an excellent opportunity
to raise your profile and demonstrate your expertise before a valuable
group of potential customers.
Mobile Web Europe 2008 will provide your company with an excellent
opportunity to create, maintain and enhance its brand among the
industry elite.
Please contact Richard Bragg for further information.
Richard Bragg, Senior Sales Executive
E-mail: richard.bragg@informa.com | Direct Tel: +44 (0) 207 017 5658
* Mobile Web Events
QUALCOMM is a leader in developing and delivering innovative digital wireless
communications products and services based on CDMA and other advanced
technologies. As a wireless technology industry leader, QUALCOMM possesses the
innovative vision, technology and proven track record to enable advanced
multimedia and business solutions and services to support and drive the success of
the entire wireless value chain – operators, manufacturers, developers, publishers,
content providers and end users. By partnering with, and acting as an enabler to
the business activities of these participants, QUALCOMM addresses the
communications and information needs of consumers, professionals and
government entities – the end users who benefit from the success of the wireless
industry today and into tomorrow. Today, there are existing or planned CDMA
networks in more than 25 sub-Saharan African countries. QUALCOMM is
committed to nurturing long-term partnerships with African countries and, in
August 2006, opened its permanent regional office in Johannesburg, South Africa
to facilitate direct interaction with policymakers, regulators, operators, business
communities and other stakeholders. Our regional operations not only reflect
QUALCOMM’s long-term commitment to Africa, but also allow us to maintain
close proximity to the people, governments and important industry events that are
driving the African telecommunications industry forward.
For more information, please visit: www.qualcomm.com
Official Event Endorser
The dotMobi Advisory Group (MAG) is a dotMobi accredited independent
not-for-profit industry forum enabling its members to keep in touch with
market trends and understand, assess and prioritise the needs of the mobile
Internet community. It acts as a vehicle for mobile industry stakeholders to
network and voice their opinions and ideas for the betterment of the mobile
web experience. The MAG provides a global forum exploring mobile web
technical style guides and best practices, domain policies and
commercialisation initiatives. For more information and to join the MAG, visit
http://advisorygroup.mobi
4033 Mobile Web Europe Brochure:Layout 5 19/6/08 17:19 Page 7
TERMSANDCONDITIONS
FEE:Thefeeforthetwodayeventis£1299.Priceincludeslunch,
refreshmentsandconferencedocumentation.Allfeesaresubjectto
UKVAT@17.5%.
TAX:UnderBritishCustomsandExciseregulationsdelegatesare
requiredtopayVATonanycoursetakingplaceintheUnited
Kingdom
CANCELLATIONS:Cancellationsreceivedinwritingbefore9th
September2008willbesubjecttoaservicechargeof£125.Thefull
conferencefeesremainpayableonandafter9thSeptember2008.
Substitutionsarewelcomeatanytime.Itmaybenecessaryfor
reasonsbeyondthecontroloftheorganisertoalterthecontentand
timingoftheprogrammeortheidentityofthespeakers.Thiscontract
issubjecttoEnglishLaw.
AREYOUREGISTERED?Youwillalwaysreceivean
acknowledgementofyourbooking.Ifyoudonotreceiveanything,
pleasecalluson+44(0)2070175506tomakesurewehave
receivedyourbooking.
CALLMONITORING:TelephonecallstoInformaUKLimitedmay
berecordedormonitoredinordertocheckthequalityoftheservice
beingprovided.
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HiltonLondonPaddingtonHotel
146PraedStreetLondon
W21EEUnitedKingdom
Telephone:44(0)2078500500
Fax:44(0)2078500600
Web:http://www.hilton.co.uk/paddington
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5EASYWAYSTOREGISTER
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MobileWeb£1199+VAT@17.5%=£1408.83
IndependentDeveloperPrices**
MobileWeb&dotMobiDeveloperCertificationProg.£500+VAT@17.5%=£587.50
PriceAvailableforRegistrations
After18thAugust2008
£2099+VAT@17.5%=£2466.33
£1299+VAT@17.5%=£1526.33
MobileSocialNetworking£699+VAT@17.5%=£824.12£799+VAT@17.5%=£938.83
MobileSocialNetworking£125+VAT@17.5%=£146.88£175+VAT@17.5%=£205.63
£550+VAT@17.5%=£646.25
MobileSocialNetworkingDay&MobileWebEvent£375+VAT@17.5%=£440.63£425+VAT@17.5%=£499.38
MobileWeb£250+VAT@17.5%=£293.75£300+VAT@17.5%=£352.50
TelecomsAcademyWeb2.0TrainingCourse£1095+VAT@17.5%=£1286.63
Iamunabletoattend,pleasesendmeaccessdetailstoviewtheeventdocumentsonlineat£325(+VAT@17.5%)
Otherdiscount,referencecode_________________
15%DiscountasIamamemberofthedotMobiAdvisoryGroup/MobileMonday/OMTP
SELECTYOURPACKAGE(pleasetickoption)
1.Delegate(Mr/Mrs/Ms/Miss/Dr)FamilyName______________________________________________________________________
FirstName__________________________________________JobTitle______________________________________________
Company__________________________Department____________________________Email__________________________
DirectTelephone_____________________________________Mobile________________________________________________
Address________________________________________________________________________________________________________
______________________________________________________________________________________________________________
________________________________________________________Country_______________________________________________
Postcode/ZipCode_________________________________________Fax___________________________________________________
NatureofCompanyBusines_____________________________VATRegno____________________________________________
2.WhoisHeadofyourdepartment?(Mr/Mrs/Ms/Miss/Dr)FamilyName3.WhoisHeadofTraining?(Mr/Mrs/Ms/Miss/Dr)FamilyName
___________________________________________________________________________________________________________
FirstName_____________________________________________FirstName_____________________________________________
JobTitle________________________________________________JobTitle_______________________________________________
Email___________________________________________Email__________________________________________
_________________________________________________________________________________________
DirectTelephone_________________________________________DirectTelephone________________________________________
Mobile_________________________________________________Mobile________________________________________________
NewTotal£
**ThetermIndependentDeveloper'referstothoseemployedinacompanyoftenpeopleorless.Informareservestherighttouseitsdiscretion
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MobileWebEurope
22nd-24thSeptember2008
HiltonLondonPaddingtonHotel
www.mobilewebevent.com
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Mobile Web Europe

  • 1. Official Event of: Independent DeveloperDiscount Find out more at: www.mobilewebevent.com Or visit our mobile site: www.mobilewebevent.mobi 22 - 24 September 2008, Paddington Hilton, London A good event that showed the complexity of this emerging market and allowed great debate” JV, Maximum* “ All NEW Mobile Web Programme for 2008 Four Innovative Breakout Masterclass Sessions Dedicated Lunchtime Workshop After Hours Mobile Web Developer Round-Up Exclusive Developer Certification Programme Exclusive Special Focus Day: Mobile Social Networking Featured Speakers... Frederick Ghahramani, Founder, airG Ed Candy, Technology Director, 3 Group Mike Dunphy, Manager MUmobile, Manchester United Limited Tim Faircliff, General Manager, Consumer Media UK & EMEA, Reuters Media Tim Hussain, Head of Mobile Monetisation, Europe, AOL (UK) Limited Nikos Kryvossidis, Director, Partner Solutions EMEA, Google Dominique Hazel-Massieux, Mobile Web Initiative Activity Lead, W3C Sunil Gunderia, VP Mobile, Walt Disney Internet Group Delegate Bag Sponsor Conference Sponsor Endorsed by REGISTRATION HOTLINE +44 (0) 20 7017 5506 Media Partners 4033 Mobile Web Europe Brochure:Layout 5 19/6/08 17:16 Page 1
  • 2. The Only Mobile Web Event You Will Ever Need Welcome to Mobile Web Europe 2008 It's been a busy year since last September’s event and this year’s agenda is packed full of the latest news, views and thinking on the Mobile Web industry. Join key industry decision makers from companies including Google, Reuters,AOL, 3, eBay, Manchester United and Telefonica, to name just a few, and understand the impact of their strategies on the future of your business and the Mobile Web industry. We’ve witnessed Mobile Web come on leaps and bounds over the past year, from the launch of the iPhone on O2 in the UK to Google’s announcement of its Android platform; from the Facebook for Blackberry application to Yahoo!’s oneSearch portal proliferation, the change in the industry has been significant. This year’s Mobile Web Europe will give all delegates a unique insight into the market and the opportunity to learn, network and do business with the key players in this exciting value chain.The event promises to be the highlight of the Mobile Web calendar and we look forward to seeing you there this September! Hot Topics for 2008 G Understanding the User Expectation of Mobile Web G Developing Exciting Services for the Subscriber G Shaping the Future of Web 2.0 via the Mobile G Gauging the Importance of the Mobile Web Widget G Examining Handset Design and Browser Usability G Evaluating Mobile Content and Assessing New Deployments G Encouraging Innovation through Location Based Services G Viewing Content as a Commodity G Putting the User at the Centre of Convergence G Mobile Search and Discovery G Where is Mobile Advertising Heading? G Taking the Mobile Only Approach to Social Networking G dotMobi Advisory Group Task Force Initiatives 4033 Mobile Web Europe Brochure:Layout 5 19/6/08 17:17 Page 2
  • 3. Book Now! Call +44 (0)20 7017 5506 Or Visit www.mobilewebevent.com Meet the entire Mobile Web Value Chain under one roof: Full Value Chain Representation Operators/MVNOs......................12% Industry Forums ..........................5% Mobile Platforms/Converged Solutions....................................14% Marketing/Advertising ................9% Hardware ....................................6% Other............................................6% Content/Service Providers ........26% OEMs............................................7% Application Developers/ Designers ....................................6% Press/Analyst ..............................5% Investment ..................................4% Senior Level Senior Executives CxO ............................................24% GM/Manage ..............................17% Chief Architect/Engineer............10% Developer/Designer ..................12% Press/Analyst ..............................5% Senior Director/Director............21% SVP/VP ........................................9% Other............................................2% For Marketing, Press and all Other Enquires: Kate Biggs Tel: +44 (0)20 7017 5753 Email: kate.biggs@informa.com For Sponsorship and Exhibition Opportunities: Richard Bragg Tel: +44 (0)20 7017 5658 Email: richard.bragg@informa.com For Speaking Opportunities: Liz Stanley Tel: +44 (0)20 7017 5835 Email: liz.stanley@informa.com Your Mobile Web Europe Contacts NEW: Four Innovative Masterclasses This year leading companies from across the industry will be hosting four Masterclass breakout sessions which will be packed with the practical tools to make Mobile Web a reality today. Running alongside the main agenda, these Masterclass sessions are included in the conference price and are an excellent way to gain first hand knowledge about a specific area of Mobile Web. With time for Q&A and networking, enhance your learning experience at Mobile Web Europe with our innovative Masterclasses Speed Networking A chance to get to know your peers at the conference and help set a relaxed and informal atmosphere. There will be multiple opportunities for speed networking spread across the event, feel free to take part in as many sessions as you would like! Online Networking System All Pre-registered delegates at Mobile Web Europe will be given the unique opportunity to access the whole attendee list online two weeks prior to the event, during the event and for up to three months after the event. Initiatie introductions, network and set-up meetings with participants of your choice, in order to maximise your investment in the conference. Ensure you register early to take full advantage of this valuable networking tool Interactive Wrap-Up Discussions Interactive sessions where all delegates and speakers are encouraged to speak up, facilitating name recognition and increased networking opportunities after the day ends This year we are launching the ilovovemobileweb Awards, designed to showcase the very best in .mobi development. Enter one of six exciting categories for free before 14 August 2008, and have your work featured online at ilovemobileweb.com for the industry to view. Final judging decisions will be made by an expert dotMobi Advisory Group industry panel, and winners will be honoured at a special ilovemobileweb event at this year's Mobile Web Europe. See www.mobilewebevent.com for full entry details and register online. AAwwaarrddss NEW for Developers in 2008! The dotMobi Developer Certification Programme is coming to Mobile Web Europe. On Monday 22nd of September dotMobi and its certification partner, Prometric, will be offering Mobile Web Europe attendees the unique opportunity to become a certified mobile web developer by taking a one-day learning workshop and exam. Special Offer for Mobile Web Europe attendees See www.mobilewebevent.com for further details 4033 Mobile Web Europe Brochure:Layout 5 19/6/08 17:18 Page 3
  • 4. Frederick Ghahramani, Founder, airG Antonio Vince Staybl, CEO & Co-Founder, itsmy.com (Gofresh) Sam Critchley, Vice President, Products, GyPSii Tommy Ahlers, CEO & Co-Founder, Zyb Marcus Ladwig, Chief Operating Officer, Peperoni DAY ONE: Monday 22nd September 2008 08:15 Registration & Refreshments 08:50 Opening Remarks & Speed Networking 09:00 Chair’s Introduction: Sean Kane, General Manager International, Intercasting, USA DISCOVERING THE EMERGENCE OF MOBILE COMMUNITIES 09:10 KEYNOTE PRESENTATION: Mobile Communities: In-Market Perspective Frederick Ghahramani, Founder, airG, Canada 09:40 PANEL DISCUSSION: Making the Move from Web to Mobile – Can Existing Internet Social Networking Sites make the Device and Platform Jump? Panel Chair: Adrian Velthuis, VP Product Development, Millenial Media, USA Mark Bole, CEO, ShoZu, UK Priya Prakash, Head of Product, Flirtomatic, UK Romi Parmar, CEO, The 3G Dating Agency, UK Frank Schuil, Founder & CEO, IRL, Netherlands Maz Nadjm, Portal Services Manager, Community, British Sky Broadcasting Limited, UK 10:25 Taking the Mobile Only Approach to Social Networking – Is this a Sustainable Game Plan when Faced with Fierce Competition from Established Internet Players? Antonio Vince Staybl, CEO and Co-Founder, itsmy.com (Gofresh), Germany 10:55 Networking Break 11:25 Understanding how Analytics helps with Profiling Users and Measuring Customer Acquisition Costs Anil Malhotra, SVP of Marketing and Alliances, Bango, UK DELIVERING SUCCESSFUL SOCIAL NETWORKS AND COMMUNITIES 11:55 Creating a Viable and Long-Standing Business Model for Mobile Social Networks to Effectively Monetise Community Offerings Marcus Ladwig, Chief Operating Officer, Peperoni, Germany 12:25 Understanding the Role of the Mobile Operator in Mobile Social Networking and the Differences between On-Deck and Off-Deck Communities Priya Prakash, Head of Product, Flirtomatic, UK 12:55 Brown Bag Lunchtime Workshop (See right) Lunch will be served over a workshop exclusive designed for the delegates at this event 14:00 Networking opportunity 14:30 PANEL DISCUSSION: Uncovering the Killer Application for Mobile Social Networking to Realise the Full Future Potential of the Market Panel Chair: Romi Parmar, CEO, The 3G Dating Agency, UK Ric Ferraro, Managing Director, GeoMe Communications, Spain Toti Stefansson, CEO, Hexia.net, Iceland Dan Medicoff, Co-Founder, Weglu, UK Faraz Syed, CEO, Mobile Complete, USA ADDING VALUE TO THE USER 15:15 Defining the Role of User Generated Content within Mobile Social Networks and Gauging Partnership Opportunities to Propagate Content across Communities Alfie Dennen, Co-Founder, Moblog, UK 15:45 Creating a Viral Effect within Mobile Social Networks – Generating Buzz and Gaining Competitive Advantage through Word of Mouth Kashif Hassan, Chairman & CEO, ooober, Canada 16:15 Networking Break 16:45 Mapping Mobile Communities and Following the Social Graph to Understand User Relationships and Appropriately Target Services and Content Tommy Ahlers, CEO & Co-Founder, Zyb, Denmark 17:15 Utilising Location Based Tools and Presence to Add Value to Future Services for Mobile Community Users Sam Critchley, Vice President, Products, GyPSii, Netherlands 17:45 Close Book Now! Call +44 (0)20 7017 5506 or Register On-line at www.mobilewebevent.com MOBILE SOCIAL NETWORKING - Special Focus Day “A very interesting discussion with different points of view of a non-consensual theme like Internet 2.0, a surprising and interactive conference” HF, Optimus * The Industry Analyst's View of Mobile Social Networking: The Market, the Ecosystem and the Revenue Opportunities Brown Bag Lunchtime Workshop 12:55 Based on the research for the Informa Telecoms and Media 2008 report Mobile Social Networking: Communities and Content on the Move, this workshop provides a complete functional model of the exciting Mobile Social Networking industry, including all the moving parts--from the providers to the users. Of interest and use to those just starting out as well as the most experienced community managers, the session presents the range of different business opportunities to be tapped and the revenues that will emerge from numerous sources G Introduction to the mobile social networking market; drivers, challenges, frameworks and assumptions G The mobile social networking industry ecosystem: detailed description of the segments of the ecosystem today and how they work together to offer the ultimate value for the community participants G The metrics of mobile community users, profiles of user categories/behaviors, understanding the drivers for different types of community participants (this is also where I'll talk about the number of users/participants by mobile community type in different regions). G The monetization strategies/business models which are in use and that form the basis of the Informa revenue model of the industry G The mobile social networking revenue forecasts, and trends for the future 14:00 End of Brown Bag lunchtime workshop Christine Perey, Lead Analyst, Perey Research & Consulting, UK 4033 Mobile Web Europe Brochure:Layout 5 19/6/08 17:18 Page 4
  • 5. Douglas Rozen, Global VP - Interactive Media, Carlson Marketing Mark Bole, CEO, ShoZu Trond Wiborg, Director Technology Strategy, Telenor Serge Crebassa, Co-Founder, ViaMobility Roberto Lattuada, Terminal Strategy and Innovation, T-Mobile International Book Now! Call +44 (0)20 7017 5506 or Register On-line at www.mobilewebevent.com “A fantastic opportunity to keep updated on Mobile Web 2.0 and moreover to meet key people in this business” SC, Via Mobility * Breakout Masterclass 1 Taking place: 14:30 - 16:00 Crash Course in Mobile Web – Why Mobile and Why Now? Masterclass Objectives: With mobile launches becoming ever more prevalent, whether it is Apple’s iPhone, Google’s Android platform or Yahoo’s onePlace, the message is clear, mobile web is coming and you’d better get onboard. The development of new handsets, the introduction of flat data rates and a greater customer awareness of mobile services has aided the market’s growth. However for many companies, mobile web strategy is still unclear; this Masterclass will explore the opportunities available to businesses in the mobile space and offer the tools and tactics needed to get attendees’ offerings off the ground. Breakout Masterclass 2 Taking place 16:30 - 18:00 Communicating with Customer via the Mobile: Building Integrated and Converged Advertising Campaigns Masterclass Objectives: Mobile is the final frontier for advertising in the communications market we know today. In the western world, where it’s not unusual for countries to have mobile penetration in excess of 100%, a device carried by people for the majority of their waking day is a marketer’s branding dream. Advertising for mobile has arrived and this Masterclass will provide attendees with the knowledge to effectively build integrated and converged advertising campaigns to successfully communicate with the customer via their mobile phone. Paul Ruppert, Founder, Global Point View, USA Scott Schelle, Owner, Tasman Technologies, USA Harald Neidhardt, CMO & Co-Founder, Smaato Inc., San Mateo, USA Please see www.mobilewebevent.com for the full masterclass agendas DAY TWO: Tuesday 23rd September 2008 08:00 Registration & Refreshments 08:30 Opening Remarks & Speed Networking 08:45 Chair’s Introduction: Michael Becker, EVP, Business Development, iLoop Mobile, Inc, USA EXPERIENCING THE MOBILE WEB WORLD 09:00 KEYNOTE PRESENTATION: Examining the PC to Mobile Power Shift and Recognising the Dawn of a New Era in Connectivity Ed Candy, Technology Director, 3 Group, UK 09:30 PANEL DISCUSSION: Who owns the Customer and Brand Experience in the Mobile Web World? Convergence, Fragmentation and Brand Battles within the Sphere Douglas Rozen, Global VP – Interactive Media, Carlson Marketing, USA Paul Ruppert, Founder, Global Point View, USA Tim Haysom, CMO, OMTP, UK 10:15 Determining the User Expectation of Mobile Web and Whether the Current Experience is Fulfilling Consumer Desire Darren Edwards, Principal (Digital) WHAM, a member of Hutchison Whampoa, UK 10:45 Networking Break and Exhibition Visit EXAMINING OPENNESS & INDUSTRY CULTURE 11:30 Beyond the Firewall:The Critical Importance of Collaboration between Operators,Web 2.0 Companies and Mobile Application Developers Jason Cook, IT Director, BT Design, UK 12:00 Beyond the Banner – Where is Mobile Advertising Heading? Russell Buckley, MD, AdMob, UK 12:30 CASE STUDY: Shaping the Future of Web 2.0: Determining the Role of Mobile within a Web Orientated Company Francesco Rovetta, Director, eBay Mobile, USA 13:00 Networking Lunch 14:15 PANEL DISCUSSION: Beyond the Walled Garden – How can the Industry Encourage True Openness? Panel Chair: Randy Canaiani, Vice President, Marketing & Business Development, Novarra, USA Faraz Syed, CEO, Mobile Complete, USA 15:00 Standardisation vs. Openness vs. Proprietary Systems – Examining in which Direction the Mobile Web Industry is heading and why this really Matters Dominique Hazael-Massieux, Mobile Web Initiative Activity Lead, W3C, France ENABLING MOBILE WEB 15:30 Determining the Importance of the Mobile Web Widget across the Value Chain and Assessing the Current Fragmentation Dangers Serge Crebassa, Co-Founder, ViaMobility, France 16:00 Networking Break and Exhibition Visit 16:30 Extension of social-shopping into mobile. What are key drivers in shaping mobile services as support in purchase decisions. Jakub Polec, CEO, Cuebid Investment, Poland 17:00 Examining Mobile Web Infrastructure and Appraising New Technologies Designed to Enhance the Mobile Web Experience Trond Wiborg, Director Technology Strategy, Telenor, Norway 17:30 Taking the Next Step in Internet Ready Handset Design and Creating Differentiation through Mobile Web Friendly Features Roberto Lattuada, Terminal Strategy and Innovation, T-Mobile International, UK 18:00 Utilising Intelligent Customer Segmentation Models to Open Up New Revenue Streams within Mobile Web by Exploiting Dormant Consumer Data Adrian Velthuis, VP Product Development, Millennial Media, USA AFTER HOURS MOBILE WEB DEVELOPER ROUNDUP & AWARDS 18:30 Join us over drinks for an evening dedicated to the mobile web developer community 18:45 Welcome Speech: Michael O’Farrell, Chair and Executive Director, dotMobi Advisory Group, Canada 19:00 dotMobi Developer Certification Programme Graduation Congratulate the recent graduates of the dotMobi Developer Programme as they are awarded with their well deserved certificates 19:10 ilovemobileweb Awards Winners of the ilovemobileweb Awards will be presented with their accolades over networking drinks This evening is free to attend for all Mobile Web delegates The reception will be a showcase of the very best in .mobi website design and will be attended by high-level executives from across the mobile web value chain, along with exciting industry start-ups and innovative developers. The party will continue into the evening providing excellent networking and the opportune time to do business in a fun and informal environment. MOBILE WEB EUROPE 4033 Mobile Web Europe Brochure:Layout 5 19/6/08 17:19 Page 5
  • 6. Nikos Kryvossidis, Director, Partner Solutions EMEA, Google Fabrizio Capobianco, CEO, Funambol Sunil Gunderia, VP Mobile, Walt Disney Internet Group Karel De Beule, Founder & CEO, Kimia Solutions Tim Hussain, Head of Mobile Monetisation Europe, AOL (UK) Limited Book Now! Call +44 (0)20 7017 5506 or Register On-line at www.mobilewebevent.com “Very valuable to gain perspectives of others in the ecosystem” GO, Micro Vision * Breakout Masterclass 3 Taking place: 11.30 - 13:00 From Mass Marketing to Mass Personalisation – Ensuring Relevant and Contextual Services for the User Masterclass Objectives: With the web so vast, and the mobile screen so small, personalisation is one of the hottest mobile web topics right now. Making relevant and contextual information available to users in a timely and appropriate manner is vital for the propagation of mobile web services. The key to this is the effective use of customer intelligence, location information and a targeted approach. This Masterclass will equip attendees with the fundamental insight into mobile web personalisation and provide them with the knowledge to build highly relevant and contextual products and services. Michael Halbherr, Vice President of Find New, Nokia gate5, Germany Breakout Masterclass 4 Taking place: 16:30 - 18:00 Designing for the User – Launching Your Mobile Site This Masterclass will enable just about any one who wants to build a mobile website and publish mobile content online to do exactly that, in minutes. By the end of this session attendees will be able to build their own full-featured, fully standards compliant mobile website all by themselves, and what's more ... they can guarantee that the website they build will work consistently on any mobile phone. And to do this, you don't need any technical know how, or prior experience in building websites, you don't even need to download or install any software. David Hill, Director - Mobile Web Initiatives, www.mobiSiteGalore.com, India Please see www.mobilewebevent.com for the full masterclass agendas DAY THREE: Wednesday 24th September 2008 08:15 Registration & Refreshments 08:45 Chair’s Introduction: Michael O’Farrell, Chair and Executive Director, dotMobi Advisory Group, Canada MOBILE WEB CONTENT & SERVICES 09:00 CASE STUDY: How is Mobile being approached by Established Traditional Content Players? Tim Hussain, Head of Mobile Monetisation, Europe, AOL Limited, UK 09:30 Encouraging Innovation and Value through the Delivery of Location Based Information and Services to the Customer Nikos Kryvossidis, Director, Partner Solutions EMEA, Google, UK 10:00 Building Brands in the Mobile Web World using the D2C Approach towards Online and mobile Content - Will this Signal the End for Strategic Operator Partnerships with Content Providers? Sunil Gunderia, VP Mobile, Walt Disney Internet Group, UK 10:30 Exploring Mobile as a Part of a Multi Platform Strategy in a Rapidly Changing Environment Tim Faircliff, General Manager, Consumer Media UK & EMEA, Reuters Media, UK 11:00 Networking Break and Exhibition Visit 11:30 Content as a Commodity - Examining Strategies for Profitable Content Distribution and Syndication over Mobile Mike Dunphy, Manager MUmobile, Manchester United Limited, UK 12:00 Mapping the Future of User Generated Content and its role in Encouraging Mobile Content Consumption Karel De Beule, Founder & CEO, Kimia Solutions, Spain 12:30 Putting the User at the Centre of Convergence – Creating and Sharing Personal, Location-Based Data Available Across Web, Mobile and SatNav Matthew Quinlan, Head of Product Marketing, Multimap, UK 13:00 Networking Lunch 14:15 Does the Long-Tail make the World Wide Web Unsuitable for Mobile or will it Drive Consumer Interest as it has done on the Internet? Aage Reerslev, CEO, Squace, Sweden 14:45 PANEL DISCUSSION: Should the Mobile Web be viewed as a Channel in its Own Right in Order to Build Effectively Optimised Services for the Consumer? Panel Chair: Fabrizio Capobianco, CEO, Funambol, USA Tim Haysom, CMO, OMTP, UK 15:30 Exposing Content and Services to End Users through Effective Mobile Search and Discovery Mike Kent, VP and GM, JumpTap Europe, France MOBILE WEB CONSUMERISM & STRATEGY 16:00 Networking Break and Exhibition Visit 16:30 The Mobile Internet: A Real Application and New Opportunity Gaetano Liggieri, Mobile Industry Relations & Business Initiatives Development, Telecom Italia, Italy 17:00 The Problem is Pricing - Gauging Consumer Mobile Web Apathy as a Result of Inflexible Pricing Policies and how this is being resolved Ann-Byrd Platt, Senior Project Leader, Swisscom, Switzerland 17:30 PANEL DISCUSSION: Going it alone in the Mobile Web World – What Strategies should Off-Deck Business be employing to be Successfully Discovered? Panel Chair: Randy Canaiani, Vice President, Marketing & Business Development, Novarra, USA Mike Dunphy, Manager MUmobile, Manchester United Limited, UK Douglas Rozen, Global VP – Interactive Media, Carlson Marketing, USA 18:15 Conference Close MOBILE WEB EUROPE 4033 Mobile Web Europe Brochure:Layout 5 19/6/08 17:19 Page 6
  • 7. Informa Telecoms & Media is the leading provider of business intelligence and strategic marketing solutions to global telecoms and media markets. Driven by constant first-hand contact with the industry our 90 analysts and researchers produce a range of intelligence services including news and analytical products, in-depth market reports and datasets focused to technology, strategy and content. Informa Telecoms & Media also organizes 125 annual events, attended by more than 70,000 executives. In addition to the GSM 3G World Series, our events cover subjects as diverse as fixed and mobile operator strategy, technology,TV, mobile music and games. For more information please visit www.informatm.com Web 2.0 – Technology and Applications Pre-Conference Training Course | 22-23 September, London (£1095 +VAT) This course explores the changing patterns in the production, transfer and consumption of content on the World Wide Web. Attend this course and you gain a clear understanding of Web 2.0, potential applications and service and the technologies required in both the fixed and mobile environments Why should you attend this course? Attend this essential 2-day training course and you will be able to: For a full course description and to register contact Telecoms Academy on Tel: +44 (0)20 7017 4144 email: training@telecomsacademy.com web www.telecomsacademy.com 1. 2. 3. 4. 5. 6. Define Web 2.0 and contrast its features with rich media content and services with traditional Web applications Understand the business models being employed Describe the main technologies being employed to deliver Web 2.0 and discuss the role of AJAX in improving the user experience Define ‘Web Service’ and identify the technologies required to deliver them Analyse Web 2.0 sites and applications and note how they differ from first generation site Define the Mobile Web 2.0, identify the key enablers to delivering Mobile Web 2.0 services and describe the features of sample Mobile Web 2.0 services Book Now! Call +44 (0)20 7017 5506 or Register On-line at www.mobilewebevent.com “It has been a good forum to discuss how Mobile Web 2.0 is moving and an excellent networking opportunity” PJ * dotMobi is leading the growth of internet use from mobile phones with the .mobi domain name. Unique among domain name providers, dotMobi ensures that sites developed on .mobi are optimized for mobile devices, so on-the-go consumers can have confidence that a mobile web site will work when using a .mobi address. dotMobi is backed by Ericsson, GSM Association, Hutchison 3, Microsoft, Nokia, Orascom Telecom, Samsung Electronics, Syniverse, T-Mobile, Telefonica Moviles, TIM, Visa and Vodafone. For more information on the dotMobi company, .mobi domains and registration information, visit htt://dotmobi.mobi Delegate Bag Sponsor Conference Sponsor RAISE YOUR COMPANY’S PROFILE Sponsorship and Networking opportunities at MobileWeb Europe 08 Don’t miss this fantastic opportunity to demonstrate your expertise and provide solutions to potential clients face to face at MobileWeb Europe 08. Informa Telecoms & Media conferences have an unrivalled reputation for attractive decision making delegates, providing an excellent opportunity to raise your profile and demonstrate your expertise before a valuable group of potential customers. Mobile Web Europe 2008 will provide your company with an excellent opportunity to create, maintain and enhance its brand among the industry elite. Please contact Richard Bragg for further information. Richard Bragg, Senior Sales Executive E-mail: richard.bragg@informa.com | Direct Tel: +44 (0) 207 017 5658 * Mobile Web Events QUALCOMM is a leader in developing and delivering innovative digital wireless communications products and services based on CDMA and other advanced technologies. As a wireless technology industry leader, QUALCOMM possesses the innovative vision, technology and proven track record to enable advanced multimedia and business solutions and services to support and drive the success of the entire wireless value chain – operators, manufacturers, developers, publishers, content providers and end users. By partnering with, and acting as an enabler to the business activities of these participants, QUALCOMM addresses the communications and information needs of consumers, professionals and government entities – the end users who benefit from the success of the wireless industry today and into tomorrow. Today, there are existing or planned CDMA networks in more than 25 sub-Saharan African countries. QUALCOMM is committed to nurturing long-term partnerships with African countries and, in August 2006, opened its permanent regional office in Johannesburg, South Africa to facilitate direct interaction with policymakers, regulators, operators, business communities and other stakeholders. Our regional operations not only reflect QUALCOMM’s long-term commitment to Africa, but also allow us to maintain close proximity to the people, governments and important industry events that are driving the African telecommunications industry forward. For more information, please visit: www.qualcomm.com Official Event Endorser The dotMobi Advisory Group (MAG) is a dotMobi accredited independent not-for-profit industry forum enabling its members to keep in touch with market trends and understand, assess and prioritise the needs of the mobile Internet community. It acts as a vehicle for mobile industry stakeholders to network and voice their opinions and ideas for the betterment of the mobile web experience. The MAG provides a global forum exploring mobile web technical style guides and best practices, domain policies and commercialisation initiatives. For more information and to join the MAG, visit http://advisorygroup.mobi 4033 Mobile Web Europe Brochure:Layout 5 19/6/08 17:19 Page 7
  • 8. TERMSANDCONDITIONS FEE:Thefeeforthetwodayeventis£1299.Priceincludeslunch, refreshmentsandconferencedocumentation.Allfeesaresubjectto UKVAT@17.5%. TAX:UnderBritishCustomsandExciseregulationsdelegatesare requiredtopayVATonanycoursetakingplaceintheUnited Kingdom CANCELLATIONS:Cancellationsreceivedinwritingbefore9th September2008willbesubjecttoaservicechargeof£125.Thefull conferencefeesremainpayableonandafter9thSeptember2008. Substitutionsarewelcomeatanytime.Itmaybenecessaryfor reasonsbeyondthecontroloftheorganisertoalterthecontentand timingoftheprogrammeortheidentityofthespeakers.Thiscontract issubjecttoEnglishLaw. AREYOUREGISTERED?Youwillalwaysreceivean acknowledgementofyourbooking.Ifyoudonotreceiveanything, pleasecalluson+44(0)2070175506tomakesurewehave receivedyourbooking. CALLMONITORING:TelephonecallstoInformaUKLimitedmay berecordedormonitoredinordertocheckthequalityoftheservice beingprovided. 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InformaUKLtdRegisteredinEnglandandWalesNo(GB)1072954.RegisteredOffice:37-41MortimerSt,LondonW1T3JHVATregisteredNo.(GB)365462636 TE/LS/KB/RB/AS/TR EnclosedisachequemadepayabletoInformaUKLtd(Ref:CU1146) Pleasechargemycreditcard CardNozxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzExpiryDate__/__CVVNumberzxzxzxzxz CardBillingAddressxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx CardHolder’sNamexxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx Signature________________________________________________Date__/__/__ YesIagreetotheTerms&CancellationsConditionsasstatedonthisform ContactTelNoforCardHolder:xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx SPECIALREQUIREMENTS Pleaselistbelowanyspecialrequirementsyoumayhave HiltonLondonPaddingtonHotel 146PraedStreetLondon W21EEUnitedKingdom Telephone:44(0)2078500500 Fax:44(0)2078500600 Web:http://www.hilton.co.uk/paddington VENUEDETAILS DELEGATEDETAILS(forease,attachyourbusinesscard)–Pleasephotocopyformformultiplebookings 5EASYWAYSTOREGISTER PAYMENTDETAILS PriceAvailableforRegistrations Before18thAugust2008 MobileSocialNetworkingDay&MobileWebEvent£1899+VAT@17.5%=£2231.33 MobileWeb£1199+VAT@17.5%=£1408.83 IndependentDeveloperPrices** MobileWeb&dotMobiDeveloperCertificationProg.£500+VAT@17.5%=£587.50 PriceAvailableforRegistrations After18thAugust2008 £2099+VAT@17.5%=£2466.33 £1299+VAT@17.5%=£1526.33 MobileSocialNetworking£699+VAT@17.5%=£824.12£799+VAT@17.5%=£938.83 MobileSocialNetworking£125+VAT@17.5%=£146.88£175+VAT@17.5%=£205.63 £550+VAT@17.5%=£646.25 MobileSocialNetworkingDay&MobileWebEvent£375+VAT@17.5%=£440.63£425+VAT@17.5%=£499.38 MobileWeb£250+VAT@17.5%=£293.75£300+VAT@17.5%=£352.50 TelecomsAcademyWeb2.0TrainingCourse£1095+VAT@17.5%=£1286.63 Iamunabletoattend,pleasesendmeaccessdetailstoviewtheeventdocumentsonlineat£325(+VAT@17.5%) Otherdiscount,referencecode_________________ 15%DiscountasIamamemberofthedotMobiAdvisoryGroup/MobileMonday/OMTP SELECTYOURPACKAGE(pleasetickoption) 1.Delegate(Mr/Mrs/Ms/Miss/Dr)FamilyName______________________________________________________________________ FirstName__________________________________________JobTitle______________________________________________ Company__________________________Department____________________________Email__________________________ DirectTelephone_____________________________________Mobile________________________________________________ Address________________________________________________________________________________________________________ ______________________________________________________________________________________________________________ ________________________________________________________Country_______________________________________________ Postcode/ZipCode_________________________________________Fax___________________________________________________ NatureofCompanyBusines_____________________________VATRegno____________________________________________ 2.WhoisHeadofyourdepartment?(Mr/Mrs/Ms/Miss/Dr)FamilyName3.WhoisHeadofTraining?(Mr/Mrs/Ms/Miss/Dr)FamilyName ___________________________________________________________________________________________________________ FirstName_____________________________________________FirstName_____________________________________________ JobTitle________________________________________________JobTitle_______________________________________________ Email___________________________________________Email__________________________________________ _________________________________________________________________________________________ DirectTelephone_________________________________________DirectTelephone________________________________________ Mobile_________________________________________________Mobile________________________________________________ NewTotal£ **ThetermIndependentDeveloper'referstothoseemployedinacompanyoftenpeopleorless.Informareservestherighttouseitsdiscretion overtheavailabilityofthesepackagesandprices.DiscountsareatthediscretionofInformaTelecomsandMediaandarenotcumulative. Delegateswhodonotpaywiththeirbookingarerequestedtoprovideacopyoftheircreditcard/chequedetailstohelppaymentallocation. Staffattheeventwillrequestacreditcardguaranteefordelegateswithoutproofofpayment. MobileWebEurope 22nd-24thSeptember2008 HiltonLondonPaddingtonHotel www.mobilewebevent.com Forfurtherinformationonpaymentdetailsvisitwww.payments.informa.com/telecomsorcall+44(0)2070175506 VIPCODE: (Last3digitsonsignaturestriponbackofcreditcard. AMEX-4digitnumberonfrontofcard) CustomerServices Tel:+44(0)2070175506 Fax:+44(0)2070174747 EmailBookings:ITMevents@informa.com EmailEnquiries:ITMevents@informa.com Web:www.mobilewebevent.com Mail:POBOX406 WestByfleet KT146WL Arewemailingyoucorrectly? Toupdateyourcontactdetailsonourdatabaseplease visitwww.updates.informa.com Group Discounts Available! Call+44(0)20 70175391 SENDTHETEAM 3forthepriceof2 availablenow! EventCode CU1146 4033 Mobile Web Europe Brochure:Layout 5 19/6/08 17:19 Page 8 CU1146MAG