2DiALOG - Predictive analytics in social business
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Presentation slides of the webinar given on 14th January 2015 by 2DiALOG. Subject: Predictive Analytics in Social Business. Sitecore Wintercamp webinar series.
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2DiALOG - Predictive analytics in social business
- 1. PREDICTIVE ANALYTICS IN SOCIAL BUSINESS Theo Reichgelt – 2DiALOG #SitecoreWinterCamp
- 2. Before we begin • Any questions can be asked via the chat pane in the control panel at the right hand side of your screen. • Questions will be answered at the end of the webinar • You’ll receive the sheets presented within 48 hours after the webinar
- 3. TODAY’S PRESENTER Theo Reichgelt – Country manager 2DiALOG Blogger Frankwatching.com & 2DiALOG.nl theo.reichgelt@2DiALOG.nl @theoreichgelt #SitecoreWinterCamp
- 4. SOCIAL BUSINESS STRATEGY & TECHNOLOGY www.2DiALOG.nl
- 5. Agenda • Introduction • Collect data • Analyse data • Predict behavior • Summary • Q&A
- 7. WHAT ARE PREDICTIVE ANALYTICS? The next step in social media
- 8. Sample use cases • Locate consumers with purchase intent • Locate unsatisfied consumers and customers to: – Raise conversion – Raise brand loyalty • Create brand ambassadors (“wow” moment) • Empower product development
- 9. 3 STEPS TOWARDS ACTIONABLE ANALYTICS Collect data, analyze data, predict behavior
- 10. STEP 1: COLLECT DATA
- 11. How? • Manual searches on social networks, blogs, consumer websites, review sites, etc. • Deeper and wider searches with a social listening tool.
- 12. Webinar example • People getting married • Twitter and Instagram search • Analyze data • Predict behavior • Act
- 13. Sample searches • Search on hashtags #shesaidyes #isaidyes #engaged #married • Search on phrases “getting married” • Search within a geographic location or language • Deepen search for other interests • Search on sentiment
- 14. The Query
- 15. Unfiltered data
- 16. STEP 2: ANALYSE DATA
- 17. Data filtered on: Positive sentiment Travel interest
- 22. STEP 3: PREDICT BEHAVIOR Connecting the dots to create actionable analyses
- 23. Predict and act, examples • Travel agent – Social action: engage! – Website: show targeted information • Flu epedemic
- 24. SUMMARY
- 25. Summary • Large amount of data available • Collect it, analyze it, predict and act • Combine data – Social, website, business systems • Create “wow” moments and brand ambassadors
- 26. MORE INFORMATION? WWW.2DIALOG.NL Follow us: @2DIALOGNL 2DiALOG.nl/blog