1. PESTLE Analysis – Example
Political Economic
• Government policies • Home economy situation and trends
• Government term and change • Overseas economies and trends
• Trading policies • General taxation
• Pressure groups • Taxation specific to product/services
• Funding, grants and initiatives • Seasonality/weather issues
• Wars and conflict • Market and trade cycles
• Industry-specific factors
• Market routes and distribution trends
• Customer/end-user drivers
• Interest and exchange rates,
international trade/monetary issues
Social Technological
• Lifestyle trends • Competing technology development
• Demographics • Technological advancements
• Consumer attitudes and opinions • Research and development funding
• Media views • Associated/dependent technologies
• Law changes affecting social factors • Replacement technology/solutions
• Brand, company, technology image • Maturity of technology
• Consumer buying patterns • Manufacturing maturity and capacity
• Fashion and role models • Information and communications
• Major events and influences • Consumer buying mechanisms
• Buying access and trends • Technology legislation
• Ethnic/religious factors • Innovation potential
• Advertising and publicity • Technology access, licensing, patents
intellectual property issues
• Global communications
Legal Environmental
• Current legislation • Environmental legislation
• Future legislation • Public awareness of environmental issues
• European/international legislation • Political agenda on the environment
• Regulatory bodies and processes
• Consumer buying patterns
• Corporate Social Responsibility
awareness and expectations
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