ISM-1

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Information Strategy Management

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ISM-1

  1. 1. Information Strategy & Management Shri Deshpande
  2. 2. IS & M (304) • Introduction • Why I am here • How can we go about it • About IS & Mhttp://www.radiantminds.co.in
  3. 3. IS & M • What is Business ? • What is Information ? • What is Strategy ? • What is Management ? • Why IT strategy is require ? • Typical Business units and IT • Case 1 - Just Dial • Case 2 - Book My Showhttp://www.radiantminds.co.in
  4. 4. Business Pyramid Owner Vision Board of Directors Strategy Employees Executionhttp://www.radiantminds.co.in
  5. 5. What is Business • Business – Any activity consisting of Purchases, Sales, Mfg. , Processing, Marketing of any product and/ or services. It exists for profits. It is reward for risk taking. • Factors affecting the Businesshttp://www.radiantminds.co.in
  6. 6. Objectives of a business • Valid purpose of a business is to create customers or market • Typical Stages in Business  Survival > Efficiency  Stability > Profitability  Growth  Innovationhttp://www.radiantminds.co.in
  7. 7. Components of Business Env. •Local & •Legislation & Global regulation Economy Suppliers Buyers Competition Lifestyle •Technology •Population & Demographyhttp://www.radiantminds.co.in
  8. 8. Business Environment • Complex • Dynamic • Different brains • Demanding customers • Competition • Globalization • Environmental Changes ( Quick & Timely decision making is the key)http://www.radiantminds.co.in
  9. 9. Case Study - SIU • ERP Implementationhttp://www.radiantminds.co.in
  10. 10. Environmental Scanning • Customers – Who are the customers / Consumers – What benefits are they looking for – What are their buying patterns • Competitors – Who are the competitors – What is their present strategy & Objectives – Who are the most aggressivehttp://www.radiantminds.co.in
  11. 11. Environmental Scanning • Market – Cost structure of the market – Price Sensitivity – Technological structure – Distribution system – Population size – Geographic Location – Ethnic Mix – Income distribution systemhttp://www.radiantminds.co.in
  12. 12. Environmental Scanning • Economic Environment – Shift to a service economy – Level of disposable income – Interest & Tax rates – Govt. budget deficit – Consumption Pattern – Demand Shift pattern – Price Fluctuation – Stock market trends – Inflation ratehttp://www.radiantminds.co.in
  13. 13. Environmental Scanning • Political & legal environment – Government – Legal Business – Political • Social – Cultural environment – Social concerns – Social attitudes – Family Structure, Role of woman in society – Educational Levelshttp://www.radiantminds.co.in
  14. 14. Information Strategy • Where the data is getting generated • How the data is flowing through the system • Are the system interacting with each other • Are they interfacing with outside world • What type of technological changes are there • How quickly information is available • Is there any prediction from the previous datahttp://www.radiantminds.co.in
  15. 15. Life Cycle • Strategy Formulation – Develop vision, mission and set objectives – Make stakeholders aware – Define timelines – Risk identification and Mitigation – Technology Selection • Strategy Implementation • Strategy Evaluationhttp://www.radiantminds.co.in
  16. 16. Case Study • Effects of Globalization on Business • Case Studies …. • What Next …http://www.radiantminds.co.in

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