The Changing Face
of Social Media
The 6 social media shifts to prepare for in 2014
Social media’s impact on the world is undeniable. Not only have
social channels revolutionized the way customers communicate with
each other, they have provided new ways for brands to interact with
both customers and prospects. But as social media continues to
evolve, organizations need to embrace the changes. Here are 6
imperatives for leveraging social media in 2014.
A Picture-Perfect Medium
Customers are communicating in an increasingly visual way. Not
only will brands need to follow suit, but organizations also need to
find ways to measure these image-heavy social interactions.
You Snooze, You Lose
Speed is the name of the game
and organizations need to
respond on social channels in
as real time as possible. Oreo
leveraged the blackout during
this year’s Superbowl to send a
very apt Tweet.
Quality Over Quantity
Social users are discerning and will quickly stop following a
company that is not relevant. Businesses need to make sure
they share quality content on their social channels.
Bring The Social Party To You
Apart from leveraging already established social channels,
forward-thinking companies are also finding ways to bring
social conversations and interactions on their own websites,
providing customers with a space to interact with both the
brand and their peers.
It’s All About Collaboration
Shopping shouldn’t be a lonely experience. Some retailers
are allowing their customers to connect with their friends and
ask for advice about considered purchases, and even share
with their social networks.
A User-Owned Experience
Social media is a perfect medium for user-generated content
and organizations should provide customers with the space
to interact with each other, bolstering the conversation about
To read more about social media’s impact in 2014, go to: www.1to1media.com