The Changing Face of Social Media

1,866 views

Published on

As social media continues to evolve, organizations need to embrace the changes. Here are 6 imperatives for leveraging social media in 2014.

Published in: Marketing, Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,866
On SlideShare
0
From Embeds
0
Number of Embeds
875
Actions
Shares
0
Downloads
17
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

The Changing Face of Social Media

  1. 1. The Changing Face of Social Media The 6 social media shifts to prepare for in 2014
  2. 2. Social media’s impact on the world is undeniable. Not only have social channels revolutionized the way customers communicate with each other, they have provided new ways for brands to interact with both customers and prospects. But as social media continues to evolve, organizations need to embrace the changes. Here are 6 imperatives for leveraging social media in 2014.
  3. 3. A Picture-Perfect Medium Customers are communicating in an increasingly visual way. Not only will brands need to follow suit, but organizations also need to find ways to measure these image-heavy social interactions.
  4. 4. You Snooze, You Lose Speed is the name of the game and organizations need to respond on social channels in as real time as possible. Oreo leveraged the blackout during this year’s Superbowl to send a very apt Tweet.
  5. 5. Quality Over Quantity Social users are discerning and will quickly stop following a company that is not relevant. Businesses need to make sure they share quality content on their social channels.
  6. 6. Bring The Social Party To You Apart from leveraging already established social channels, forward-thinking companies are also finding ways to bring social conversations and interactions on their own websites, providing customers with a space to interact with both the brand and their peers.
  7. 7. It’s All About Collaboration Shopping shouldn’t be a lonely experience. Some retailers are allowing their customers to connect with their friends and ask for advice about considered purchases, and even share with their social networks.
  8. 8. A User-Owned Experience Social media is a perfect medium for user-generated content and organizations should provide customers with the space to interact with each other, bolstering the conversation about the brand.
  9. 9. Connect 1to1 Media ® with @1to1media https://www.facebook.com/1to1media http://linkd.in/1to1insiders http://www.youtube.com/1to1Videos pinterest.com/1to1media/ https://plus.google.com/ To read more about social media’s impact in 2014, go to: www.1to1media.com

×