1. Open on your device:
http://donk.ie/beparade

2. The Mobile Future Is Now

3. @lassi

9. 7 billion

10. A Global Change

12. Info & Computing
On Demand

13. Social Networks
of friends &
experts

14. Smart Devices

15. Entertainment

16. Commerce

17. Creativity

18. Open on your device:
http://donk.ie/beparade

19. Let’s compare to
the results in
The Netherlands!

21. We Need a New
Name for the
“Phone”
"Seven Shades of Mobile" study, conducted by
InsightsNow for AOL and BBDO, 2012.

28. Open on your device:
http://donk.ie/beparade

29. Let’s compare to
the results in
The Netherlands!

35. “We shape our tools,
but thereafter our
tools shape us”

38. What is the Impact?
§ When your customers can...
... access all the world’s information?
... connect to anyone, anywhere?
... tap into a device whenever?
... be entertained on demand?
... buy, sell or rent anything, wherever?
... make & create what they need?

39. Open on your device:
http://donk.ie/beparade

40. Let’s compare to
the results in
The Netherlands!

42. "The future of [content] is
all about people getting
what they want,
when they want,
how they want it."
Jason Kilar
CEO, Hulu

43. Source: Google 2012

54. Intelligence

56. Open on your device:
http://donk.ie/beparade

57. Let’s compare to
the results in
The Netherlands!

63. @lassi