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Lassi Kurkijarvi - The Mobile Future is Now

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Lassi Kurkijarvi - The Mobile Future is Now

  1. 1. Open on your device:http://donk.ie/beparade
  2. 2. The Mobile Future Is Now
  3. 3. @lassi
  4. 4. 7 billion
  5. 5. A Global Change
  6. 6. Info & ComputingOn Demand
  7. 7. Social Networksof friends &experts
  8. 8. Smart Devices
  9. 9. Entertainment
  10. 10. Commerce
  11. 11. Creativity
  12. 12. Open on your device:http://donk.ie/beparade
  13. 13. Let’s compare tothe results inThe Netherlands!
  14. 14. We Need a NewName for the“Phone”"Seven Shades of Mobile" study, conducted byInsightsNow for AOL and BBDO, 2012.
  15. 15. Open on your device:http://donk.ie/beparade
  16. 16. Let’s compare tothe results inThe Netherlands!
  17. 17. “We shape our tools,but thereafter ourtools shape us”
  18. 18. What is the Impact?§ When your customers can...... access all the world’s information?... connect to anyone, anywhere?... tap into a device whenever?... be entertained on demand?... buy, sell or rent anything, wherever?... make & create what they need?
  19. 19. Open on your device:http://donk.ie/beparade
  20. 20. Let’s compare tothe results inThe Netherlands!
  21. 21. "The future of [content] isall about people gettingwhat they want,when they want,how they want it."Jason KilarCEO, Hulu
  22. 22. Source: Google 2012
  23. 23. Intelligence
  24. 24. Open on your device:http://donk.ie/beparade
  25. 25. Let’s compare tothe results inThe Netherlands!
  26. 26. @lassi

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