School to Work Transition Empathy Map - Design thinking assignment August 4th, 2013

1. SCHOOL TO WORK TRANSITION
Empathy Map
Poornima Venkataramanan
August 4th, 2013

2. STAKEHOLDERS AND WHAT THEY ALL SAY
School to
Work
Transition
Teachers
Parents
School
Employers
Students
“The more the
performance in terms
of scorecard the better
the job market”
“We follow the
structured syllabus and
there is no time to
prepare the students for
the corporate world”
“We prepare the students for
an ideal world and not with
life skills. We are not sure of
the expectations of an ever
changing environment”
“We are not aware of the
opportunities and how to go
for it. We are always used to
mentoring and feel lost after
we graduate”
“We are not looking for rank
holders. We are looking for
confident young folks who
can bring a fresh thought to
the corporate world ”

3. Stakeholder
Employer
EMPATHY MAP
SAY
•“We are looking for confident individuals straight from college and they are rare
to come by”
•“They lack communication skills”
•“very few of them bring fresh thoughts and arguments into the workplace”
•“There is very little time to handhold new talent. We expect them to ramp up
soon”
•“We do not need rank holders from school. Although it is important, does not
entirely help in day today corporate life”
•“We appreciate constructive and interactive environment. The present school
system allows conformance to rules and does not encourage independent views”
•“Most often individuals with natural leadership abilities grow in their career
faster than those who lack them and only go by the skills they have learnt”
•“Schools are very academic and bookish in their approach”.
•“It takes almost a year to train freshmen to put then in the corporate path. This is
a huge time to spend”
•“Academic skills are also outdated and bookish”
DO
•We (Corporates) start with soft skills training as soon as they recruit freshmen.
This includes Business Etiquettes, Communication, interpersonal skills
•Technical training on latest innovation and updates in the industry
•Foster interactive environment
•Buddy Programs that pair experienced professional with new recruit as a
mentor.
•This is apart from orienting the new recruits with the company culture , policies
and procedures.

4. EMPATHY MAP
Stakeholder
Employer
•It takes a year to train resources
•Too much cost.
•We can go to graduate schools for
corporate training and guidance. This will
reduce the scale up time when they enter
the corporate world
FEEL
•Corporates have to deal with fear and
anxiety of freshmen
•Huge expenditure to take the career of
employees forward

5. PROBLEM STATEMENT
Employers NEED a way to find the right skills in freshmen graduating out
of schools since it helps corporates concentrate in furthering their
business rather than spend time preparing them for their careers.
Stakeholder Need InsightsNeed a way to Because