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1. APPENDIX 1
Registration Pro-forma for dissertation work
1. Name of the student: MOHINUDDIN.G
2. Name of the guide: DR.P.V.CHALAPATHI RAO
3. Proposed research area: HR/MARKETING/FINANCE/SYSTEM (Tick the appropriate)
4. Proposed research topic: SALES PROMOTION IN URBAN MARKETS IN BANGALORE
5. Write a brief note on your topic :( minimum 150 to 200 words)
Sales promotion is essentially a direct and immediate inducement that adds an extra value to the
product, so that it promotes the dealers, distributors to persuade consumers to buy the product.
In recent year, sales promotion activities and techniques have come to be regarded an important
tactical devices to be used with as much care, planning, creativity and control as any other business
activity.It is strange although some companies have created sales promotion department, many
companies do not have promotion manager and leave the job to the individual product of brand
managers to choose and organize their over promotions.What has encouraged companies to take a
closer look at sales promotion techniques and measures is the level of inflation and competition.
Companies now seem to using sales promotion more aggressively to add value to money and gain
more reputation in market place.
STUDENT SIGNATURE:
APPORVED or DISAPPORVED. If it is disapproved, the reason for revision
GUIDE’S SIGNATURE WITH DATE:
RESEARCH CO-ORDINATOR’S SIGNATURE WITH DATE