Social Media as New Learning Tool

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Social media, with all its shortcomings, is still a very powerful medium that can really empower people with Just-In-Time learning on anything under the sun.

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Social Media as New Learning Tool

  1. 1. Social Media as New Learning Tool
  2. 2. <ul><li>Social media represents universal wisdom, present on such platforms that are moderately accessible, despite most IT departments’ reluctance to open them up for lesser mortals like us. </li></ul>Social Media
  3. 3. <ul><li>It is advisable to keep in mind that educating people on new innovation takes time and effort. To better understand, take a quick look at adopter categorization on relative time taken. </li></ul>How to Market the use of Social Media as a New Tool of Learning?
  4. 4. <ul><li>Research shows that when any new innovation is presented, potential users go through five distinct stages of adoption: </li></ul><ul><li>Awareness </li></ul><ul><li>Interest </li></ul><ul><li>Evaluation </li></ul><ul><li>Trial </li></ul><ul><li>Adoption </li></ul>Stages of Adoption
  5. 5. Diffusion of Innovation <ul><li>We should also keep in mind that, people vary in the time to adopt new things. </li></ul><ul><li>This process of “Diffusion of Innovation” was first popularized by Everett Rogers (1962) in his text book, Diffusion of Innovations (Rogers 1964). </li></ul><ul><li>He defines diffusion as “the process by which an innovation is communicated through certain channels over time among the members of a social system.” </li></ul>
  6. 6. <ul><li>The normal curve distribution below shows people differ greatly in their readiness to try new products or services. </li></ul>Adopter Categorization
  7. 7. <ul><li>Innovators are adventurous and take risks. </li></ul>Innovators
  8. 8. <ul><li>Early Adopters are guided by respect. They are opinion leaders who adopt early but carefully. </li></ul>Early Adopters
  9. 9. <ul><li>Early Majority are deliberate in their choice, though not leaders. </li></ul>Early Majority
  10. 10. <ul><li>Late Majority are skeptical and wait till the majority have tried. </li></ul>Late Majority
  11. 11. <ul><li>Laggards are traditionally the last set of people to adopt change. </li></ul>Laggards
  12. 12. <ul><li>The graph shows that after a slow start, thanks to the innovators and the early adopters, an increasing number of people will adopt the innovation. </li></ul><ul><li>The number reaches a peak and then drops off, as the innovators and early adopters rush off to try some new alternatives. </li></ul><ul><li>But, how can this knowledge be used in popularizing Social Media as an innovation in learning methodologies especially in Corporate Training. </li></ul>How to popularize Social Media?
  13. 13. <ul><li>First target the Innovators and the Early Adopters through free workshops and contests. They are risk takers and get attracted by anything new. </li></ul><ul><li>Present success stories and case studies collected from the Innovators and the Early Adopters to the Early Majority. </li></ul><ul><li>Once these groups are behind you, the others (Later Majority and Laggards) will automatically follow. </li></ul>Suggestions
  14. 14. <ul><li>Social media, with all its shortcomings, is still a very powerful medium that can really empower people with Just-In-Time learning on anything under the sun. </li></ul>Conclusion
  15. 15. Hence, it is our responsibility to present this medium to our ‘customers’, so that they benefit from it and thereby benefit our organizations.

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