2. Marketing
Management has
drastically changed in
the last few years.
Let’s see some new key changes that came up.

5. To create greater competition and growth opportunities

6. Many countries have converted public companies to private
ownership andmanagement to increase their efficiency.

11. Business buyers can run a reverse auction.
Via the Internet, consumers can compare product prices and
features and order goods online, bypassing limited local offerings.

13. Companies now invite consumers for
designing and market offerings via
workshops and public interactions.

17. Credits:
• Based on Chapter 1 of 'Marketing Management' by Kotler
Keller
• Images from:
www.newslocker.com
www.go2markets.com
www.elegantthemes.com
www.sjog.org.au
www.resource9.com
www.jaywalkerconsulting.com
alphapricing.com