This document discusses product classifications and levels in marketing. It identifies five levels of a product that a marketer must address: physical goods, services, experiences, persons, properties, and organizations, information, and ideas. It also outlines consumer and industrial good classifications, noting consumer goods are based on shopping habits while industrial goods are classified by cost and production process use. Finally, it provides an example of Ginger Hotels setting new service quality standards through affordable "basics category" hotels.

1. Submitted to
Professor Sameer Mathur

2. At the heart of a
great brand is a
great
product……….

6. Physical Goods
Services
Experiences
Persons
Properties
Organizations
Information
Ideas

7. In planning
product market offerings ,
the marketer needs to address
five product levels.

9. Ginger Hotels have set new
standards of service quality through
their affordable hotels in “basics
category”.

10. Product
Classifications

11. • Consumer-Goods Classifications
Classified on the basis of shopping habits
• Industrial –Goods Classifications
Classified in terms of their relative costs and how
they enter the production process.
• Durability and Tangibility

15. Created by
Aditi Jain ,LSR ,New Delhi
During marketing internship under
Professor Sameer Mathur
Thank You