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MANAGING
PERSONAL
COMMUNICATIONS
INTERACTIVE MARKETING
WHAT IS IT?
Interactive marketing is an evolving trend
in marketing where marketing has moved from a
transaction-based eff...
PROS OUTWEIGHING THE CONS!
ADVANTAGES DISADVANTAGES
SO WHICH INTERACTIVE MARKETING
COMMUNICATION OPTION SHOULD I CHOOSE?
WEB SITES
SEARCH ADS
DISPLAY ADS
E-MAIL
MOBILE MARKETING
CREDITS
 http://cdn.campaignbrief.com/assets_c/2011/12/lipton%202nd%
201-thumb-400x263-64389.jpg
 http://future-training...
DISCLAIMER
Created by Parul Chauhan, LSR DELHI, during an
internship by Prof. Sameer Mathur, IIM Lucknow.
www.IIMInternshi...
How can companies carry out effective interactive marketing
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How can companies carry out effective interactive marketing

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managing personal communications
interactive marketing

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How can companies carry out effective interactive marketing

  1. 1. MANAGING PERSONAL COMMUNICATIONS INTERACTIVE MARKETING
  2. 2. WHAT IS IT? Interactive marketing is an evolving trend in marketing where marketing has moved from a transaction-based effort to a conversation
  3. 3. PROS OUTWEIGHING THE CONS! ADVANTAGES DISADVANTAGES
  4. 4. SO WHICH INTERACTIVE MARKETING COMMUNICATION OPTION SHOULD I CHOOSE?
  5. 5. WEB SITES
  6. 6. SEARCH ADS
  7. 7. DISPLAY ADS
  8. 8. E-MAIL
  9. 9. MOBILE MARKETING
  10. 10. CREDITS  http://cdn.campaignbrief.com/assets_c/2011/12/lipton%202nd% 201-thumb-400x263-64389.jpg  http://future-training.org/wp-content/uploads/confused1.jpeg  http://imagescdn.tweaktown.com/news/3/6/36819_01_eff_urges_ websites_to_use_hsts_protocol_to_be_more_secure.jpg  http://bullseyenj.com/wp-content/uploads/2011/07/pay-per-click- advertising.gif  http://www.ciitmaur.com/wp-content/uploads/2014/02/display- ads.jpg  https://www.higheredjobs.com/images/screenshots/sampleEmpAge nt-shadow.jpg  http://www.wardtechtalent.com/wp- content/uploads/2014/07/Mobile-Advertising.jpg
  11. 11. DISCLAIMER Created by Parul Chauhan, LSR DELHI, during an internship by Prof. Sameer Mathur, IIM Lucknow. www.IIMInternship.com

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