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In what ways can a company divide a market into segments

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Vaishnavi Ketharnathan
Vaishnavi Ketharnathan

In what ways can a company divide a market into segments?

Marketing
1 of 27
1.Geographic Markets differ in the basis of Location,Nation,city or Region Here !!!
2.Demographic Age Gender Income Occupation Family Size Education Religion Socio Economic
AGE
gender
INCOME
OCCUPATION
FAMIILY Size affects the marketing plans
Difference from Education
Religion
SOCIO Economic
3.Psychographic  LIFESTYLE  PERSONALITY
Different personalityreflects different NEEDS …
Lifestyle…
Innovate.. Thinker Achiever Experiencer… VALS framework of Lifestyle…..
Low Resources S U R V I V O R STRIVER believer
4.Behavioral OCCASION STATUS ATTITUDE USAGE RATE
OCCASIONS
S T A T U S Markets depend on the status of the people
ATTITUDE…….. Some are Enthusiastic to know about the Product while some are Ignorant
Recap
CREDITS www.google.com www.slideshare.net www.yahoo.net www.freeimages.com www.EverythingisaRemix.com www.colorlovers.com www.tedx.com
CREATED by ABHINABA MONDAL, IIT Kharagpur During an INTERNSHIP under Prof. SAMEER MATHUR ,IIM LUCKNOW www.IIMInternship.com

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In what ways can a company divide a market into segments