Hip hop music videos commonly use low-angled, mid-close up shots of the artist to imply power and authority as they look down at the audience. This dominance is reinforced by expensive clothing and jewelry worn by artists. Women are often shown as disposable objects standing next to male artists to suggest their higher status. Men generally have most dominance in hip hop videos while women are portrayed as interchangeable objects of lust, supporting the idea of women having lower status in society. Changes in black and white versus color in "Speakers Going Hammer" infer that the artist and his crew are new and fresh compared to the old-fashioned suburban culture depicted in black and white.

1. MOODBOARD – GENRE, HIP
HOP

3. There is a great amount of low-angled, mid-close ups used in hip
hop videos, to imply the artist power and authority over the
audience – the low angle gives them dominance as they look down
with first person mode of address, being supported by the mid-close
ups which connotes the level of high status the character has. This is
supported by the mise-en-scene of the videos where artists are
shown to be wearing expensive clothing and jewellery.

4. Two shots are generically
conventional in a hip hop
video, in 50 Cent’s music
video ‘In da club’, a women
is standing somewhat
irrelevantly next to him
connoting how appealing
and desired the main artist
is, suggesting his higher
status and authority.
Men have most dominance in hip
hop music videos and women are
often shown as disposable,
interchangeable and as objects of
lust which is supporting the
regressive ideological discourse of
women being lower in society.

5. In ‘Speakers Going Hammer by
Solja Boy, the white Suburban
American present is depicted in
‘black and white’, which signifies
the characters as old fashioned.
When Solja Boy arrives to the scene, there is a change in
colour, and is no longer black and white, inferring the
artist and his crew are new and up to date, and in some
ways ‘Fresh’.
The colour
change also
conveys a
binary
opposition,
between
black and
white
Americans,
whilst also
mocking
their culture.