3. Mood of the video
• Curtis James Jackson formerly known as 50 cent’ is an
American rapper from New York. His first album which
rose him to fame was called “Get Rich or Die Trying”
was an album title which revealed life growing up in the
streets and the hustle in which he went through.
• The song ‘’Window shopper is addressing those that
act as they have wealth but are pretending. This
mocking style is seen in many Hop Hip song are a form
musical expression. Hip Hop is quite boastful- that
coupled with the song basis- there are of flashy things
in the videos. It shows the sight to survive- the survival
of the fittest.

4. Codes and Conventions
• Even though 50 cents first album was released, it was one
that had a powerful influence to the viewers because it built a
series of cast video each showing segments of his past
experiences. In the process of making the album, he
highlights specific events which had a crucial impact to his
struggle on the roads of New York, which ultimately lead him
to propel from being a drug dealer (early ages of twelve) and
in becoming successful rapper, entrepreneur, actor and
investor.
• this one that is very much visible and would appeal to a
specific audience. The overall mood of the video appears to
exciting, cool and collective, with that I feel that it shows the
personal artists character amongst his friends and fans.

5. Target Audience
• Hip Hop was created by and was predominately black people-
in particular African Americans regions. Hip Hop in the
modern day transcends race and age, with one of the most
successful rappers being ‘Eminem’- a white rapper from
Detroit (working class)
• Though it started with African Americans, Hip Hop’s main
consumers were middle class white kids. Viewers might
reflect on this video by attaching themselves with the various
establishment shots of the location in which the video was
casted. The video engages the audience with the power of
money and the attributes that follow it e.g. the “fortune and
fame”, luxury, women, expensive jewelry etc. Its audience
ranges between 15 upward because it contains sexual
glimmers.

6. The origins of Hip Hop
• Hip Hop was a way for people to express various
forms of emotion.
• Hip Hop generally chronicles the struggle of an
individual-50 cent highlights himself “from the rise
to top from poverty to wealth.” This video and the
song topic fit in with these elements in a way that
display an interesting correlation.

7. Representations
• Women are generally seen in the videos of Hip Hop
songs doesn’t really matter what. They add an element
to watch it because it goes well with the audio track,
though many say that women are degraded in the
videos and merely seen as objects. The various other
elements which represented in the video were the
flashy cars and jewelry, these were typical features in
the video are used as a platform in understanding the
lifestyle in which they (rappers) portray themselves to
be- “abundantly wealthy” and “living life in the fast
lane”. In taking a detailed analysis to watching the
video of the “window shopper” I discovered
straightaway how 50 cent’s strategic lifestyle is setup.

8. • Being around wealthy people like him and secret
millionaires shows us the position and class
status which he is categorized in and surrounded
by, e.g. the constant attention of him being in the
spotlight and tightly secured is an element of
power. The other observational aspects in this
music video are the continuous camera footages
which focus on the environment setting-
(Monaco France) rich minority industrial area.
This would also grab the attention of viewers in a
way that creates believably and realness to his
lifestyle and background.