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CHOOSING
ATTRACTIVE
TARGET
MARKET
4
METHOD
S
BEWARE
OF
NEW
ENTRANTS
SUBSTITUTE
PRODUCTS
BUYER,S
BARGAINING
POWER
THANKYOU
Created by Jay s. Mehta,
SPCE, during an
internship by Prof.
Sameer Mathur, IIM
Lucknow.
www.iiminternship.com

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Choosing attractive target market