Codes and Conventions in a Music Video

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09leehar

Media

Education

Features expected in a music video
Features artist or band
Element of performance
Style suits the track or genre
Lip Synced
Particular location to create atmosphere/mood
Some element of narrative/structure
These shared features are the formal conventions of the music video
format

Genre
“Type” – A way of categorising media texts
according to their similarities or shared featured
Examples
Indie Rap
Electronic Jazz
Country folk Rock
Hip-hop Punk
Alternative House
Classical Garage
Pop RnB

How to identify the
genre
Tempo/beat
Rhythm
Different instruments used
Style/pitch of vocals
Lyrics – subject matter
Themes/ideas – style, iconography

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