The document discusses the history and influence of pop and electro-pop music. It provides examples of how pop artists like Justin Bieber, Katy Perry, and Kesha incorporate themes of relationships and partying into their music videos through flashy costumes, dancing, lighting, and other conventions. The document analyzes example screenshots from music videos to illustrate how they represent pop culture and influence fans. It states that incorporating these elements of costumes, dancing, and glamorous lighting into a music video can help meet the expectations of the pop and electro-pop genres.

1. POP & ELECTRO - POP CULTURE
By shevonne Merchant

2.  With in my AS media I have researched about the history and the origin of
Pop music and within the A2 I have explored further in depth about the social
tribes and how music tribes and videos are an influence on social tribe style
and behaviour.
 Knowing the history the term is abbreviated for ‘popular’ which implies the
music targets the social tribe of youths. And looking more into how the
sound, rhythm of the music including the music videos influence the
behaviour of a lover of Pop. The common themes that are seen in a Pop
music is about relationships; Justin Bieber is know for his songs of love of
being a relationship with hits like’ ‘Baby’, ‘Mistletoe’ and ‘Somebody to love’.
Artist like Katy Perry sings songs about relations like Teenage Dream’ and
‘One that got away’. The other theme that is demonstrates in a Pop video is
the care-free party life, and with that there is an element of disco or electro-
pop incorporated with and artist like Ke$ha produce songs like ‘Tik Tok’ and
‘We r who we r’ . Within these video they create the party scene with flashing
lights, flashy, coolest and hip fashion – and because artist like Ke$ha wear
this the audience follow and try to imitated the party –like feel.
 Therefore, since my chosen song is Pop yet does hold the electro-pop
component, and share that care-free life factor of money and fame I would
need to look and investigate the code and conventions of other music videos
so that my own can meet it’ criteria.

3. American artist Katy Perry is quite known for
her of Pop music and if you look to your left a
print screen shot of her 2011 summer time
song California Girls. From this print screen
is a perfect example of how Katy represent
the Pop culture, as Pop is all about the bright
vibrant colours and an element of girly, so
here we see Katy portraying that with the
colours of Pink, Purple and white with her
hair, costume, setting and Make-up.
Christina Million made her entre to the
music world in 2002 with her hit Am to Pm.
From this print screen we see the vivacious
of her costume and also the
choreographers again portray the element
of Pop, youth having young dancers and the
choice of colours such as red, blue, pink
and emerald. Also the style of the outfits
that are presented in the video can also be
advertise to the target audience having an
influence on how and what it’s audience
would dress public.

4. British music star Pixie Lotte known
for her music tribe of pop and
electro pop and her 2010 hit song
Boys and Girls, an up-tempo electro
pop song that follows a combination
of a retro-styled beat represent that.
From all of the screen shots we a
sequence of dance routines which
matches with the idea of electro –
pop as the beats , and techno
sounds are created to make an
audience dance, therefore this would
The screen shot about again
lead me to think about adding a
represent the culture with the glam
dance routing into my video.
glittery look which informs me that
when planning my video in order to
To uphold that Pop or electro- Pop
meet the convections to this genre the
culture with the flashy clothing, and
first key ingredient is the costume as
accessories as from the second shot
throughout all the examples from
we see Pixie in a leather jacket with
these videos the costumes are the
added gold accessories on the
most important element for an
shoulders and black sun-glasses.
audience to detect what music genre
it is.

5. American, singer Kesha made her singing entrance in
2008 with the catchy tune Tik Tok that put her at number
1#. Just like the artist that I am trying to Portray
Dev, Kesha has the unique vocal style of ‘sing-talk’, the
use of auto -tune and to made another comparison fellows
the music tribe of Pop and the hybrid electro –pop.
Within her 2010 song ‘We r who we r’ created to celebrate
everyone individuality, quirky or eccentric. Within the
video Kesha celebrates her with the use of the costumes
has due to the her music genre of electro- pop which is to
be describe as very techno, disco and glam as the
purpose on it is to make an audience want to dance.
Therefore, here we see print screens from the video which
display that glam and eccentric qualities.
The first shot is the make-up with strips of gold material
on her eye-brows , and the large gold crucifix as jewellery.
The second show again the make-up and odd fashion
statement with the blue glitter surrounding the eyes and
the bright glittery martial that represents the jewellery that
is coiled around her fingers.
With all these factors would aid me to incorporate this into
my music video.

6. Stacey Ann Ferguson or more commonly
known as Fergie, the female vocals from
the popular U.S band The Black Eyed
Peas, went solo in 2007, and this print
screen from the video ‘Clumsy’, even
though the song holds a different meaning
to my chosen song I have selected this
shot because, of the use of the lighting
made by the paparazzi in the video and
from her facial express shows she is
sulking it in. Taking the idea of the use of
the lighting would aid me within my music
video.
American Girl – Pop group The Pussycat
Dolls or PCD for abbreviation, show the
theme of wanting fame through the video
‘When I grow up’ just like how I ’am trying
to portray in my music video ‘Fireball’. To
the left we see three of the group members
displaying their jewellery, fashion and the
expensive gear that come with the fame.

7. THANKS FOR WATCHING