1. EVALUATION 4 – How
did you attract/ address
your audience?
Jessica Foster

2. I have used an incredibly large variety of factors in order to represent a
particular target audience of females, aged 10-16. These factors include
–
Colour Scheme
The colour scheme I chose for my magazine is
bright and bold colours, not only to reflect the teen,
female audience, but also to reflect the season of
issue, being summer. The colours I used continually
throughout are mainly yellows, pinks, and purples.
For example, the blouse the model on my main
front cover is wearing coloured blue and pink.
These colours together give young, bubbly vibe.
This can both suggest that this is the personality of
the model, and can also have the effect of
customers aspiring to be this way, and therefore
find this very appealing.
Also, as it is bold colours that have been used, this
will capture the attention of many passers by, and
will draw their eye to my magazine on the shelf.
Bright, bold, girly colours are more thought of to
appeal to persons of my target audience (girls,
aged 10-16), and this will specifically appeal to
these people in particular.

3. Images / Photographs
From my analysis of various existing teen pop magazines, I concluded that
the people in the featured images tend to be popular, current female music
artists, as well as young, attractive male artists. Therefore, I chose to
photograph young males and females, and give them the appearance of
current music artists. When photographing them, I chose to remain simple,
only photographing them with plain backgrounds and no distracting
surroundings. I found this was a common feature of other photographs
when conducting my analysis of other existing magazines.
I chose to edit my photographs using the software Photoshop cs, in order
to give my images a finished, professional look, as though they could be
seen in a genuine magazine. I feel this did the job sufficiently. As you can
see below, I have managed to alter the lighting and contrast setting in my
images. Although subtle changes, it has definitely improved to appearance
of my images.

4. Content
I wanted to ensure that the content of my magazine would be highly
appealing to teen girls. I ensured this through my use and analysis
of questionnaires, and current existing magazines. For example, I
have included pieces on celebrity gossip and music tours, both seen
as highly appealing to teen girls, as I can tell from the information I
have gathered. I only distributed my questionnaires to females who
are within my target audience, so I can ensure that all the results I
received are perfectly valid. As a result, I found they were of great
use to me when constructing my magazine.
Also, I wanted to make sure that I remained tightly within the realms
of my chosen genre when selecting my content. For example, I
restricted myself to only including features with a music related
topic. I would not have included a piece regarding fashion or
makeup, as I don’t feel it would have been relevant.