This document discusses how generations shape culture through historical turning points roughly every 80-100 years. It describes four turnings in the generational cycle: (1) a high institution-building era; (2) a spiritual awakening era of turmoil; (3) an individualistic era as institutions weaken; and (4) a crisis era driven by defending values. It notes how generations are defined by these historical events and discusses how different generations since the 1960s relate to each other based on their ideals, with Boomers preaching many ideals, Gen X being reactive to failed ideals, and Millennials seeking to rebuild broken systems through one shared ideal.

1. GENERATIONAL
INTELLIGENCE &
CULTURE SHIFT

2. Defining the
culture shifts
Neil How & William Strauss

3. Based on 500 years of
cycles, we can now
predict the types of
behavior exhibited by
generations, their
aspirations & reactions
vis-à-vis the crisis
Let’s take a look

4. As each Generation
enters a new life
phase, it changes the
culture. These cultural
changes are called
Turnings
A full cycle of turnings
take 80 to 100 years.

5. 1st, 2nd, 3rd,
• First Turning :
High Upbeat era of strengthening
institutions and weakening individualism.
• Second Turning :
An awakening, Passionate era of spiritual
turmoil.
• Third Turning :
An unraveling, strengthening individualism
and a weakening of institutions. Old civic
order decays.

6. American revolution
Civil war
World war II
Millennial Saeculum
1773-1794
1860-1865
1929-1946
2005-2026
The “Fourth Turning’’

7. The Fourth Turning
A crisis & decisive
era of spectacular
disorder driven by
defense of values

8. Generations?
What is their relation to

9. are divided by these historical
events that change societal
behavior, we go through it together,
it’s universal, a marking point.
We all belong to it, too.
Generations

10. The Generations and The
collision of ideals

13. 1,552,624 world wide

15. 2,260,498 world wide

16. 3,813,122
world wide
+

17. 1,210,837world wide

18. + +
5,023,959world wide

19. • THE IDEALIST
• Protesting in the 60`s
• Preach many conflicting ideals:
- Coming about in the 70`s & 80`s
- Political leadership clash of
ideals: Clinton / Bush failing
ideals

20. THE REACTIVE
• Enough of ideals
• We’re fed-up with failing ideals
• We need to survive: be
pragmatic, practical and have
goals.
• Don’t have time for ideals

21. THE CIVIC
• Enough talk
• Let’s walk the walk
• Not buying into either B/X
• Let’s build on ONE IDEAL:
Rebuild broken systems
↓ GI ONE IDEAL

22. ONE IDEAL:
American dream
ONE IDEAL:
Rebuild broken systems

23. The ADAPTIVE
• Believe in many ideals
• Squeezed between GI/B
• help all get along

25. How do they all relate?

39. GENERATION ZVIDEO

40. http://bit.ly/1KKKywQ