This is a presentation Zugara CEO, Matthew Szymczyk, gave at the Online Retailer Conference in Sydney, Australia on July 8th, 2010. The presentation covers the rise of e-commerce, how the ’experience’ hasn’t changed, and how augmented reality will change how we shop online.

1. Changing The Future: Emerging Technologies That Will Blow Customers Away

3. State of E-Commerce

6. Online Retail Sales Continue to Rise…

7. Web-Influenced Retail Sales Rise As Well…

8. Peers Continue To Influence Purchase Decisions

9. Peers Continue To Influence Purchase Decisions 83% of online shoppers said they are interested in sharing information about their purchases with people they know (Manage Smarter, September 2009)

10. Peers Continue To Influence Purchase Decisions 74% are influenced by the opinions of others in their decision to buy the product in the first place. (Manage Smarter, September 2009)

11. But What’s Missing?

12. Shopping Offline Is An Emotional and Social Experience

13. Online…Not So Much

15. And Continues To Face Obstacles Online Catalyst To Drive Purchase 45% of U.S. online shoppers abandoned shopping carts multiple times over a span of three weeks. (Paypal & ComScore)

16. We Can’t All Have Apple’s Loyalty Conversion rates are low, with the “gold standard” being between 2% and 3%

17. Return To Sender… The average return rate for online clothing retailers is about 20% but goes as high as 50% for some. (Forrester Research)

18. What Are Brands Doing To Evolve The E-Commerce Experience?

19. E-Commerce Innovations – Social Media

20. <- Zappos Interactive Product Videos <- Sales increased from 6% to 30% when product had video associated with it E-Commerce Innovations – Interactive Video Samsung Live Video Customer & -> Product Support

23. What Does All This Add Up To? A New Way For The Consumer To Interact With Products And Brands Online

24. E-Commerce & The Augmented “Product” Experience

25. SHOW OF HANDS: How many of you know what Augmented Reality is?

26. My reaction to AR for the 1 st time…

29. AR is the future of how we will interact with digital information VIEW INTERACT ACCESS

30. Usually shown as reality in popular movies today…

33. AR looks cool, but is anybody actually using it?

35. Major advertising and marketing channels have started using AR

36. Online, all the consumer needs: Decent Computer

37. Online, all the consumer needs: Decent Computer Regular Web Cam

38. Often times a marker (or glyph):

39. And sometimes just an image:

40. Some AR executions require:

41. This is a barrier for the consumer

42. So beyond all the hype, what’s practical for AR in the here and now?

44. Augmented Reality Shopping – IKEA

45. Augmented Reality Shopping – IKEA

46. Augmented Reality Shopping – Ray-Ban

47. Augmented Reality Shopping – Ray-Ban

48. Augmented Reality Shopping - Tissot

49. Augmented Reality Shopping - Tissot

50. Augmented Reality Shopping - Lego

51. Augmented Reality Shopping - Lego

52. How Do We Use AR To Enhance The E-Commerce Experience For The Consumer?

53. Focus On Utility

54. Integrate Social Media

55. No Software Downloads Online

56. “ Augmented Reality is a solution looking for a problem…”

57. Problem : How Do We Bridge The Gap Between Offline and Online Shopping Offline Shopping Social but time consuming Online Shopping Convenient but not social

58. And Give Consumers That “At The Rack” Experience, Online?

59. Solution: Augmented Reality

60. Fashionista – Integration of AR + Real-Time Personalization

61. Streaming Augmented Reality – Real-Time, Interactive Video Chat for Online Shopping

62. The Future?

63. Future Of Shopping Will Be Digital

64. “ If I had asked people what they wanted, they would have said faster horses.”

65. “ If I had asked people what they wanted, they would have said faster horses.” - Henry Ford

66. Thank You! Matthew Szymczyk CEO, Zugara [email_address] twitter.com/kobrakai facebook.com/Mhszymczyk

68. The Future Of AR

69. True Markerless Via An Average Webcam More Immersive Experience Online / Kiosk

71. Connected TVs Will Be A Powerful Medium

72. “ The best way to predict the future is to invent it.” - Alan Kay