Leveraging Social Media: Driving Agency Business Through Digital Marketing
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Whether you're a creative, marketing, or PR agency, you need to be using social media and content marketing to drive business. Learn how your team, your clients, and your content can be optimized to generate more leads. See the companion blog post on mediavolery.com/blog and/or reach out for a consultation on how your agency can reach the right audience through digital marketing.
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Leveraging Social Media: Driving Agency Business Through Digital Marketing
- 1. LEVERAGING SOCIAL MEDIA + Zontee Hou for @zontee_hou |@cloudscommunity | #MKG
- 2. THE SOCIAL MEDIA CONTENT MIX Client kudos Team expertise Explore your values Thought leadership @zontee_hou |@cloudscommunity | #MKG
- 3. EMPOWER YOUR TEAM Provide thought leadership training for your team @zontee_hou |@cloudscommunity | #MKG
- 4. HELP OPTIMIZE THEIR DIGITAL PROFILES • Optimized profiles make your brand more searchable • It also gives your team members more trustworthiness @zontee_hou |@cloudscommunity | #MKG
- 5. ENABLE THEM TO CURATE AND SHARE CONTENT • Provide a reading list of social media sites for continued education • Encourage them to use tools like AndersPink and Klout @zontee_hou |@cloudscommunity | #MKG
- 6. MAKE IT EASY TO SHARE COMPANY CONTENT • Use a sharing tool like Bambu, SocialChorus, or Scoop.it • Share content out via a private Facebook group @zontee_hou |@cloudscommunity | #MKG
- 7. EMPOWER YOUR POTENTIAL CLIENTS Let them self-select based on their needs @zontee_hou |@cloudscommunity | #MKG
- 8. USE QUIZZES AS LANDING PAGES • Use polls (Facebook, Twitter) to elicit feedback • Use organic and paid social media to drive them to interactive landing pages • Quizzes are engaging and useful for lead-generation @zontee_hou |@cloudscommunity | #MKG
- 9. CREATE INTERACTIVE CONTENT • Create vertical-driven website content • Use email automations to customize content delivered @zontee_hou |@cloudscommunity | #MKG
- 10. EMPOWER CONVERSATION Power your social media through strong content marketing @zontee_hou |@cloudscommunity | #MKG
- 11. DEVELOP RICH CONTENT ASSETS • Create “bricks” to support your “feathers” • Invest in ebooks, podcasts, videos, and webinars @zontee_hou |@cloudscommunity | #MKG
- 12. GROW YOUR DIGITAL DANDELION • Create at least 8 pieces of social media content for each large asset • Use paid social to expand that contents’ reach @zontee_hou |@cloudscommunity | #MKG
- 13. 3 WAYS TO EXPAND YOUR THOUGHT LEADERSHIP USING SOCIAL MEDIA Empower your team Empower your clients Empower conversation @zontee_hou |@cloudscommunity | #MKG
- 14. KEEP IN TOUCH • Get the slides to this presentation—email me at hello@mediavolery.com with the subject line, “Marketing Roadshow” @zontee_hou |@cloudscommunity | #MKG
- 15. Q&A Let’s discuss @zontee_hou |@cloudscommunity | #MKGCopyright © 2017. Media Volery LLC. All rights reserved.
Editor's Notes
- In addition to running a boutique digital marketing agency in NYC--Media Volery--I also advise and train PR, crisis management, and creative agencies. Not just social media, but also other digital marketing best practices.
- How should marketing agencies use social media? Four pillars: Hold up your clients (not just your client work) Let your team shine Tell the story of your values Build your business by showcasing your thought leadership How do we go beyond these basics so we can concentrate on generating leads?
- Not just guidelines, but training on using social media in their roles (from account side to creative). Not about limiting them, but about helping them get more out of their digital presence.
- It gives them the benefit of being optimized. It helps their careers in the longer term. It helps you with compliance in terms of using terminology and language that represents your brand. Conduct peer reviews of each others’ digital presences or do a workshop.
- Makes content more trackable. You might have a super networker in your midst.
- Use social media as a place to provide tools and feedback. Direct them. Account-based marketing: send people content through LinkedIn or email that you think they’d like
- Let them self-diagnose problems; opens up conversation
- Be more highly relevant. Retarget in paid social.
- Empower your influencers (friends of the company) to share your content
- Content should include: Explainer content (CoSchedule) Podcasts (DCI) Video (our video series)