© Harris Interactive   2
© Harris Interactive   3
© Harris Interactive   4
© Harris Interactive   5
These are some of the results of The Harris Poll of 2,355
                       U.S. adults surveyed online between March...
So how effective is
                                                                                     Twitter?

       ...
Social Media Support



                                                                               Survey Support




...
Do you think SM is
                                                                          relevant for Cisco?




     ...
Linked Source: Accessed March 11, 2010:
© Harris Interactive                                             10
© Harris Interactive   11
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Article Link

© Harris Interactive                  14
Social Media Monitoring
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Social Media Monitoring

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Presentation on social media monitoring before the Puget Sound Market Research Forum on March 18, 2010

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Social Media Monitoring

  1. 1. © Harris Interactive 2
  2. 2. © Harris Interactive 3
  3. 3. © Harris Interactive 4
  4. 4. © Harris Interactive 5
  5. 5. These are some of the results of The Harris Poll of 2,355 U.S. adults surveyed online between March 9 and 16, 2009 by Harris Interactive. © Harris Interactive 6
  6. 6. So how effective is Twitter? 50% of adults are not convinced. Are they wrong? Are 32% of advertisers laggards? This LinkedIn Research Network/Harris Poll was conducted online within the United States between June 24 and 26, 2009 among 2,025 adults (aged 18 and older) and between June 22 and 30, 2009, among 1,015 advertisers (aged 18 and over). © Harris Interactive 7
  7. 7. Social Media Support Survey Support This Clarabridge/ Harris Poll® surveyed 2,475 adults online between November 19 and 23, 2009 by Harris Interactive and analyzed 239,644 documents representing nearly all of the social media mentions and online postings taken from various sources on the Internet between June 1, 2009 and November 30, 2009, via Clarabridge's text mining solution. © Harris Interactive 8
  8. 8. Do you think SM is relevant for Cisco? Source: http://www.slideshare.net/lasandra5/ciscos-social-media-journey © Harris Interactive 9
  9. 9. Linked Source: Accessed March 11, 2010: © Harris Interactive 10
  10. 10. © Harris Interactive 11
  11. 11. m s i n o e R p m m i a n u p t l o e a a t r n i k g R t S y S e e o i p g e e e d l a - f w n m y r b o o c y a r H a n r t h n i e d P p l d n o R & t g r t y l r b a a e c n a k n i n m e d e g d S e x E A a c r q h c a u h i u s i s & t t i v i D n o a e x e t C p m a o y a e p m r i r l n e e x e q c u i e o p n i r n i e s t i t D D t b x e a e o i e r t c a n n t p A e a h n n I n a n i a d n y l o T t l a g a n h y l e o s i e a n g y g s t r d i m a c d t a & i s m t m i n o e c a m e c s r n o s k s a e s a s g t n i u s l g t i g a n n r g t A e i s s u s t e s C w o a u i R u r t e p e s m c h t s a h o t o e r m t z i d n i U p e g B d d & I a t e s
  12. 12. R S S p e e e l a - f r o c r H t h n i e p l & g S e x E A a c r q h c a u h i u s i s & t t i v i v e D n o P a e r c a t l o n o x e a u d p t a u t n e c e e t r t t s i m c e s l a g , e a r s k m s d e i n e a t D f n i i D t a t c e a t s a n p n i A e g a t i a n I n t a n o m y l T e t y a d h g e s a n r i e e g r a s r t e m m a i d q t a e & i n o r t r u i n o i p e g c n i r c e o n o g r s e t n i p s o g u p l g i t n m o e n i P s t o o r u s A y l r o f n t o e g u e p o a t l t u n d f r C s o s u o t e R u i u m e o i r t c t t p s q e s m i r t o t h h u a e n i r o t g e s o m r i o e r d e a n m n u t n z i d n i r g g p e a U h p e o u b g g t B d i a e o l d f & s i r r i e I a t s c r t n s e a t e t s m i s s y a n s o o r
  13. 13. Article Link © Harris Interactive 14

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