View stunning SlideShares in full-screen with the new iOS app!Introducing SlideShare for AndroidExplore all your favorite topics in the SlideShare appGet the SlideShare app to Save for Later — even offline
View stunning SlideShares in full-screen with the new Android app!View stunning SlideShares in full-screen with the new iOS app!
Nestle gives utmost importance to marketing. In 2009 Nestle’s annual advertisement expenditure was $2.62 Billion making it world’s #5 top advertiser.
Promotion strategies of the company are very well planned and they always pay multiples of the expected amounts. Advertisement is done on electronic and print media along with sign boards and e-marketing.
Nestle’s limited economy offers boost up the popularity of brand especially in the case when new induction to the market is made.
Advertisement by Tetra Pak is also indirectly contributing to promotion of Nestle’s Products
Haleeb Foods lacks a consistent promotional strategy.
Advertisement is done through electronic and print media but also much focus is on sign boards
There is almost no e-marketing by Haleeb Foods.
Festival based promotion is very common by Haleeb Foods.
Advertisement by Tetra Pak is also indirectly contributing to promotion of Haleebs Products