Flexible prices are the key factor of success of Nestle in global markets while maintaining its quality.
Their marketing strategy includes a wide range of pricing strategy, and by doing this they can maintain their product rates at a sustainable position.
fruit juices are affordable to low economy class and expensive tin packed beverages are also doing business in the market.
Bulk purchase discount is also provided at the whole sale markets as well as at the market stores.
Haleeb Foods products are priced keeping in view the buying power of middle income and high icome social classes of society.
Haleeb Foods shares a justifiable percentage with retailers to maintain and expand its market share.
price variations are also made at religious festivals
Bulk purchase discount is also provided at the whole sale markets.
Nestle is running globally, its setup being run in 86 countries. So, the sales are also done globally .
Nestle has a very strong supply chain network.
Nestle products are available in almost all countries of the world.
In Pakistan Nestle products are mainly consumed in Urban areas.
Nestle products are available in almost every retail and whole sale shops in Pakistan.
The main focus of Haleeb Foods is Pakistani market but exports are also made to South asian and middle east countries.
Haleeb foods’ products are available in all over Pakistan but it don’t have a very well planned distribution network as compared to its competitors.
The non-dairy products of Haleeb are mostly consumed in Urban areas.
Nestle gives utmost importance to marketing. In 2009 Nestle’s annual advertisement expenditure was $2.62 Billion making it world’s #5 top advertiser.
Promotion strategies of the company are very well planned and they always pay multiples of the expected amounts. Advertisement is done on electronic and print media along with sign boards and e-marketing.
Nestle’s limited economy offers boost up the popularity of brand especially in the case when new induction to the market is made.
Advertisement by Tetra Pak is also indirectly contributing to promotion of Nestle’s Products
Haleeb Foods lacks a consistent promotional strategy.
Advertisement is done through electronic and print media but also much focus is on sign boards
There is almost no e-marketing by Haleeb Foods.
Festival based promotion is very common by Haleeb Foods.
Advertisement by Tetra Pak is also indirectly contributing to promotion of Haleebs Products
Geographical: Nestle provide huge range of products mainly for urban areas population.
Demographic: (i)-Nestle product: Mainly designed to cater the needs of middle and upper class families based on income
(ii)Age: nestle has huge range of products for all age groups from kids to old people
Haleeb main focus is on urban areas urban areas of Pakistan but for its milk sector it also focuses on rural areas
(i)-Income: Haleeb products are mainly designed to meet the needs of middle and upper class families
(ii)-Age: Haleeb do not have any baby food products to serve the child population. Its mainly focus on youth and mature segment of market
Nestle targeting is based on differentiated marketing
They manufactures separate products for each segments customers
Haleeb targeting is based on undifferentiated marketing
They do not manufacture separate products for different segments customers
“ Khalis he sub kuch hai”,
“ Good food Good life”,
“ Banaye Mazboot gharana”
“ Jaan banao”.
Nestle’s strategy made room for it in getting through all potention segments of the market & building strong brand loyalty
“ Chai banye khob haleeb”
Haleeb has been positioning its product by usage.
“ Brings you the best”
Haleeb positioning is not so affective as compare to nestle.
Haleeb lacks strong brand loyalty.
For example for its milk sector: it only focused on tea usage
Nestle main competitors in Pakistan are engro foods,Haleeb Foods
Nestle is focusing on all food segments
Nestle maintain and extends its market share by following brand extension.
Haleeb’s main competitors in Pakistan are engro foods and Nestle.
Haleeb Foods main focus is on dairy segments
Haleeb adopts line extention strategy to maintain its market share
We have taken nestle as standard because it has greater market share and huge variety of products.
We chose Nestle & Haleeb Foods because we wanted to compare a multinational and a local company.
Nestle is growing its market share by more focus on advertisement and brand extension. Haleeb is far behind nestle this context that’s why its market share is less than Nestle.