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QOSMO by Diverge Design (Portugal)
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QOSMO by Diverge Design (Portugal)

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Delta has recently launched in the Portuguese market a coffee machine for the Delta Q capsules called QOSMO, a portable iconic and contemporary coffee machine by Diverge.

Delta has recently launched in the Portuguese market a coffee machine for the Delta Q capsules called QOSMO, a portable iconic and contemporary coffee machine by Diverge.

Published in Design , Business
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  • 1. QOSMO by Diverge November 2009 All Rights Reserved Diverge Design S.A. 2009.11 1
  • 2. You never have a second chance to make a first impression. All Rights Reserved Diverge Design S.A. 2009.11 2
  • 3. All Rights Reserved Diverge Design S.A. 2009.11 3
  • 4. But, after all, it is just another coffee machine! Or is it not? All Rights Reserved Diverge Design S.A. 2009.11 4
  • 5. All Rights Reserved Diverge Design S.A. 2009.11 5
  • 6. QOSMO (cosmopolitan) where people of many ethnicities, religions and “Cosmopolitan Society/Cosmopolitan City, cultures meet and live in close proximity” dialectic process in which the global and the local do “Globalization’ is a non-linear, not exist as cultural polarities but as combined and mutually implicating principles.” “Cosmopolitanization means internal globalization, globalization from within the national societies. This transforms everyday consciousness and identities significantly. “Globalization is a non-linear dialectic process, in which the global and the local do not exist as cultural polarities, but as a combination of mutually implicating principles” All Rights Reserved Diverge Design S.A. 2009.11 6
  • 7. Portability Valentine First manual typewriter assumedly portable. Designed in the 70’s by Ettore Sottsass for Olivetti, it became a classic icon for industrial design. Mobility Walkman This object was responsible for the creation of a new way to listen to music. From the 80’s onwards it was possible to go anywhere with a music soundtrack as your company. An object that lasted until the 90’s when the Disckman was introduced under the same concept. All Rights Reserved Diverge Design S.A. 2009.11 7
  • 8. Change of habits Television remote control This transformed the interaction with television. The importance of a comfortable sofa increased, and the television grew as a platform of entertaining content and services. Mobile phone Mobile communication became indispensable. It is the symbol of a social and cultural value transition which still persists and is responsible for a new social and economic era. The cell phone changed social interaction in a radical way, it led to freedom from the workspace and expanded the business frontiers. All Rights Reserved Diverge Design S.A. 2009.11 8
  • 9. Cult of the shape the importance of design Fiat 500 Fiat became famous for wanting to motorize all Italians “motorizzare tuti gli italiani “. The end product is one that celebrates a symbolic reference, without making the solution aesthetically dated. The Fiat 500 becomes, again, a classic design reference in the small car segment, a desirable object. In 2007 gains market share based on a redesign that shares 90% of the existing components on the platform where it sits. Has a place in the podium for a car that is urban, contemporary, a cult object. All Rights Reserved Diverge Design S.A. 2009.11 9
  • 10. All Rights Reserved Diverge Design S.A. 2009.11 10
  • 11. QOSMO identity 1. Qosmo assumes the major characteristics of a cosmopolitan society: Intercultural On the move Social networking Urbanism Comfort and Usability 2. It has the potential to become a cult object because it reinterprets, in a retro manner, the ritual of coffee serving. 3. It relates intrinsically with modern living contexts. All Rights Reserved Diverge Design S.A. 2009.11 11
  • 12. Ok, but we are still talking about design as formal aesthetics and beauty, right? All Rights Reserved Diverge Design S.A. 2009.11 12
  • 13. Product Platform Portfolio Strategy QOSMO Partnership Big Picture Property All Rights Reserved Diverge Design S.A. 2009.11 13
  • 14. Strategy Diverge was responsible for the definition of the strategic positioning of the Qosmo, the identification of the opportunity for differentiation, the definition of its attributes according to user profiles, trends and aspirations equally defined by us. All Rights Reserved Diverge Design S.A. 2009.11 14
  • 15. Portfolio Diverge is responsible for the definition of all products and product accessories for DeltaQ for the coming years, with a detailed project planning that includes a number of machines for different markets and segments, coming into market at specific times, with a specific target price. All of this with the necessary flexibility imposed by active industry observation and analysis. All Rights Reserved Diverge Design S.A. 2009.11 15
  • 16. Platform Diverge has build a lifestyle context that has allowed the creation of multiple products and accessories that have entered the market and will continue to do so in the future. From point of sale, to tableware, to home furnishings, Diverge is responsible for conceptualizing, designing and developing with different partners, in accordance with brand and communication specialists, a number of solutions under the same platform. All Rights Reserved Diverge Design S.A. 2009.11 16
  • 17. Product Diverge was responsible for the concept, for the design, for the definition of the principles behind the main mechanisms, for the CAD definition of all surfaces, for engineering support and complementary services, for testing and production accompaniment, for project management on the whole and delivery to the market on time respecting target price. All Rights Reserved Diverge Design S.A. 17
  • 18. Partnetships Diverge is responsible for identifying Suitable partners, with manufacturers, business folks and researchers who can add value to Delta’s brand ambition worldwide, we define the agenda and set the scenario for successful partnerships. We are mandated by the client to establish the best possible network to allow sustainable business growth. All Rights Reserved Diverge Design S.A. 2009.11 18
  • 19. Property Diverge understands the importance of intellectual property and has worked with the client, researchers, industrial partners and specialized professionals in defining several patents and design protections that will allow Delta to attain their goals with minimum risk. All Rights Reserved Diverge Design S.A. 2009.11 19
  • 20. Big Picture Delta is a family owned company with three generations actively running the company, it is also the most trusted Portuguese brand in the market and a company with activities in many different continents. It is important to understand both the company and its context in order to be successful. All Rights Reserved Diverge Design S.A. 2009.11 20
  • 21. Diverge, a full service product design and innovation company grow.with@divergedesign.com All Rights Reserved Diverge Design S.A. 2009.11 21
  • 22. Avenida António Augusto Aguiar 187, 2ºdto 1050-014 Lisboa, Portugal T: (+351) 211 912 577 www.divergedesign.com