QOSMO by Diverge Design (Portugal)

QOSMO by Diverge
November 2009

All Rights Reserved Diverge Design S.A. 2009.11 1

You never have a second chance to make a first impression.


But, after all, it is just another coffee machine! Or is it not?


QOSMO
(cosmopolitan)

where people of many ethnicities, religions and
“Cosmopolitan Society/Cosmopolitan City,

cultures meet and live in close proximity”

dialectic process in which the global and the local do
“Globalization’ is a non-linear,

not exist as cultural polarities but as combined and mutually implicating principles.”

“Cosmopolitanization means internal globalization, globalization from within the national societies. This transforms everyday
consciousness and identities significantly.

“Globalization is a non-linear dialectic process, in which the global
and the local do not exist as cultural polarities, but as a combination of mutually implicating
principles”


Portability
Valentine
First manual typewriter assumedly portable.
Designed in the 70’s by Ettore Sottsass for Olivetti, it became a
classic icon for industrial design.

Mobility
Walkman
This object was responsible for the creation of a new way to listen to
music.
From the 80’s onwards it was possible to go anywhere with a music
soundtrack as your company.
An object that lasted until the 90’s when the Disckman was introduced
under the same concept.


Change of habits
Television remote control
This transformed the interaction with television.
The importance of a comfortable sofa increased, and the television
grew as a platform of entertaining content and services.

Mobile phone
Mobile communication became indispensable.
It is the symbol of a social and cultural value transition which still
persists and is responsible for a new social and economic era.
The cell phone changed social interaction in a radical way, it led to
freedom from the workspace and expanded the business frontiers.


Cult of the shape
the importance of design
Fiat 500
Fiat became famous for wanting to motorize all Italians “motorizzare
tuti gli italiani “.
The end product is one that celebrates a symbolic reference, without
making the solution aesthetically dated.
The Fiat 500 becomes, again, a classic design reference in the small
car segment, a desirable object.
In 2007 gains market share based on a redesign that shares 90% of
the existing components on the platform where it sits.
Has a place in the podium for a car that is urban, contemporary, a cult
object.


QOSMO identity
1.
Qosmo assumes the major characteristics of a cosmopolitan society:
Intercultural
On the move
Social networking
Urbanism
Comfort and Usability
2.

It has the potential to become a cult object because it reinterprets, in a
retro manner, the ritual of coffee serving.
3.
It relates intrinsically with modern living contexts.


Ok, but we are still talking about design as formal
aesthetics and beauty, right?


Product

Platform
Portfolio

Strategy QOSMO
Partnership

Big Picture

Property


Strategy

Diverge was responsible for the definition
of the strategic positioning of the Qosmo,
the identification of the opportunity for
differentiation, the definition of its
attributes according to user profiles,
trends and aspirations equally defined by us.


Portfolio

Diverge is responsible for the definition of
all products and product accessories for
DeltaQ for the coming years, with a
detailed project planning that includes a
number of machines for different markets
and segments, coming into market at
specific times, with a specific target price.
All of this with the necessary flexibility
imposed by active industry observation
and analysis.


Platform

Diverge has build a lifestyle context that
has allowed the creation of multiple
products and accessories that have
entered the market and will continue to
do so in the future. From point of sale, to
tableware, to home furnishings, Diverge
is responsible for conceptualizing,
designing and developing with different
partners, in accordance with brand and
communication specialists, a number of
solutions under the same platform.


Product

Diverge was responsible for the concept,
for the design, for the definition of the
principles behind the main mechanisms,
for the CAD definition of all surfaces,
for engineering support and complementary
services, for testing and production
accompaniment, for project management
on the whole and delivery to the market
on time respecting target price.

All Rights Reserved Diverge Design S.A. 17

Partnetships

Diverge is responsible for identifying
Suitable partners, with manufacturers,
business folks and researchers who
can add value to Delta’s brand ambition
worldwide, we define the agenda and
set the scenario for successful
partnerships.
We are mandated by the client to
establish the best possible network
to allow sustainable business growth.


Property

Diverge understands the importance
of intellectual property and has
worked with the client, researchers,
industrial partners and specialized
professionals in defining several
patents and design protections
that will allow Delta to attain their
goals with minimum risk.


Big Picture

Delta is a family owned company with three
generations actively running the company,
it is also the most trusted Portuguese brand
in the market and a company with activities
in many different continents. It is important
to understand both the company and its
context in order to be successful.


Diverge, a full service product design and innovation company

grow.with@divergedesign.com


Avenida António Augusto Aguiar 187, 2ºdto
1050-014 Lisboa, Portugal

T: (+351) 211 912 577

www.divergedesign.com

QOSMO by Diverge Design (Portugal)

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