Total Jobs

1,194 views
1,095 views

Published on

This presentation gives a view on where Totaljobs.com sits in the market, how we perform and what we can offer, both on a UK and International base. experienced staff or Graduate requirements.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,194
On SlideShare
0
From Embeds
0
Number of Embeds
10
Actions
Shares
0
Downloads
23
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Total Jobs

  1. 1. Your Online Recruitment Partner UK – Local & National International – 139 Countries Experienced & Graduate Recruitment
  2. 2. Totaljobs.com snap shot Total number of views 35,610 The largest audience & most visited UK commercial 2.9 million Over 84,000 recruitment unique jobs per website jobseekers month per monthAverage over No.1 market Over 5.7 share 1.7 million million position forapplications visits 60% 2009 & per month 2010 Data sources: Hitwise, CommScore, Web Trends 7 & ABCe
  3. 3. Comscore January 2011 Stats SCOTLAND +44% share growth Registered Candidates in Two horse race: TJ and S1 Visits Unique Users CV database Applications Reed and Jobsite: -33% and -48% vs TJ respectively 7.1 Mil 3.7 Mil 96k 2 Mil WALES +52% growth(+36% year on year) (+32% year on year) (+63% year on year) (+32% year on year) +28% vs Reed; +58% vs Jobsite The national site of Wales! NORTH EAST +49% share growth +16% vs Reed; +55% vs Jobsite Double the size of JobsNorthEast NORTH WEST +52% share growth +16% vs Reed; +58% vs Jobsite 5 times the size of TheJobsMine YORKSHIRE +34% share growth +13% vs Reed; +16% vs Jobsite Can’t find the local boards on Hitwise WEST MIDLANDS +33% share growth +14% vs Reed; +42% vs Jobsite The dominant player in the West Midlands EAST MIDLANDS +44% share growth +14% vs Reed Two horse race: TJ and Jobsite EAST ANGLIA +24% share growth +28% vs Jobsite Head to head with Reed SOUTH WEST +27% share growth Our closest battleground TJ, Reed and Jobsite all within 15%
  4. 4. ABCe• Totaljobs.com is the only site to 1st October – 31st October 2010 audit quarterly Unique Users: 2,990,742• Totaljobs.com was the first site to Visits: 5,727,889 audit applications Applications: 1,143,882• Monster’s last ABCe audit – Jan 2007• Jobsite’s last ABCe audit – Jan 2008• Reed’s last ABCe Audit – Jan 2010
  5. 5. Candidate SurveyTotaljobs ‘Average’ candidate• 43% have degree, professional qualification or higher degree• 78% are between 21 – 49 yrs• 57:43 female: male• 23 % of Totaljobs users use Totaljobs several times a day• Further 57 % use Totaljobs several times a week• 92% UK based• Totaljobs.com has a diverse audience reflecting the UK population
  6. 6. Candidate SurveyWhere are totaljobs candidates located? 5% = 96,364 1% = 19,273 7% = 134,909 5% = 96,364 11% = 212,001 14% = 269,819 4% = 77,091 3% = 57,818 16% = 308,365 5% = 96,364 21% = 404,729
  7. 7. How we attract jobseekersFor the past three years Totaljobs.com has attracted more jobseekers than any other UKrecruitment website (Hitwise).We attract over 2.9 million active online jobseekers, who generate over 1.6 million applicationsevery month.We have a variety of marketing techniques, including:1. Omnipresence on UK searchengines, particularly Google, to attract peopleactively looking for a job. Totaljobs.com isGoogle’s biggest spending UK recruitmentcompany2. Advertising on thousands of UK websites; onaverage Totaljobs.com banners are shown 14mtimes monthly. Examples are shown below.3. A substantial email programme, through whichwe contact our registered candidates weekly witheverything from jobs, topical news and careeradvice. This is in addition to our Jobs by Emailand Instant Job Match services.4. Above the line campaigns, including radio andposter campaigns.
  8. 8. SEO & SEM 1st paid listing on 1st natural page one position on page oneOnly UK IP addresses are shown We use over 20 UK paid for search engines, all new web pages areour advertisements search engine optimised
  9. 9. E-mail programmeJobs by email Newsletters Industry emails
  10. 10. Print & B2B online
  11. 11. TV & Radio CampaignWe’ve launched our first national TV & Radio campaign.TV: Across ITV, Channel 4, Channel 5 and several satellitechannels reaching 81% population.Duration: 1 MonthRadio: Regional focus on South East, London, North Westand Midlands. London stations incl: Capital, KISS, Magic,XFM, LBC & Absolute RadioDuration: 3 MonthsSo far ;- 32% increase YOY in Unique Users & Applications -63% increase YOY in CV Registrations
  12. 12. InvestmentTotaljobs.com is continually investing in the site to ensure that it is updated and developed.Some recent developments include:Google maps that show where relevant Real time job reporting via the back office tojobs are located help customers keep up to date with job usage and applications
  13. 13. Grad Zone Just short of 1 Million Applications over last Over 500,000 6 months Over 3.5 Millionactive registered Visits over last graduates 6 months
  14. 14. International – The Network A formal alliance of 49 leading recruitment websites dedicated to online recruitment in over 136 countries.. The Network enables recruiters who have a Global recruitment need to fill a wide range of job roles across different industry sectors worldwide. 2010: Final developments and external partnerships 2009: 36 partners – 119 countries 2008: 34 partners – 70 countries 2007: new logo 29 partners – 64 countries 2005: 15 partners – 37 countries 2004: 11 partners – 31 countries 2003: 9 partners – 25 countries2002: Creation of The Network – 6 partners – 18 countries
  15. 15. International – The NetworkThe Network - Europe9.100.000 CV’s12.300.000 registered users30 countriesTop player in each marketOver 700.000 jobs
  16. 16. International – The Network
  17. 17. International – The Network
  18. 18. Your Complete Online Solution Products
  19. 19. ProductsJobs Standard Job Featured Job• Branded by individual company• URL linked to feed into your database• Or applicant manager to create a database in the back office of TJ• Screening questions• Linked to profile• Feed/job posting services• Creative services Premium Job
  20. 20. ProductsProactive MarketingTargeted e-mail KeyshotTargeted to specific audience based on location, Single job targeted to specific audience based onsector, salary, education and keywords. Generates location, sector, salary, education and keywords.high volume quality applications Delivered to 500 most recently registered candidates
  21. 21. ProductsBranding Corporate Profile
  22. 22. Branding Banners & Buttons Buttons an banners to increase click through to your job postings and increase employer branding on the site. Banners can include any of the following features: • Expandable • Keyword • Video • Behavioural targeting • Skyscraper • Homepage • Sector • JBE
  23. 23. CV Database• Search 2.3m CVs• Candidate by e-mail• Contact direct from the site• Forward CV to others in the company
  24. 24. Account Management and support• To fully understand your needs• Ensure that the package matches the requirement• To provide full training and ongoing support. Agreed SLA`s and training programme• Dedicated Account Manager• To integrate, understand and advise on any third party technology partners• To demonstrate a clear ROI• To build a long term relationship
  25. 25. Moving Forward Open discussion • Basic Job Posting Package • Branding Package • Branding & Targeted Package Office Rathbone Place (London) David Muscat Direct 0207 572 4043 Senior Executive Mobile 0752 850 0677 david.muscat@totaljobs.com Fax 0207 572 4201 Thank-you for meeting with Totaljobs.com

×