DELIVERING HAPPINESS A PATH TO PROFITS, PASSION, AND PURPOSE Tony Hsieh Le Web December 10, 2009
 
 
 
 
A Little About Me (Tony)
<ul><li>The Power of  WOW </li></ul>‘ 01 ‘ 02 ‘ 06 ‘ 03 ‘ 04 ‘ 05 ‘ 07 ‘ 00 ‘ 08 Gross Sales $MM $1,000 800 600 400 200
the  #1  priority CULTURE 5 weeks of training Culture book $2000 to quit Hiring for culture Twitter helps build culture
C lothing,  C ustomer Service,  C ulture C ustomer Service C lothing C ulture
Clothing
Customer Service
Culture
C lothing,  C ustomer Service,  C ulture C ustomer Service C lothing C ulture
Delivering  Happiness (customers and employees) <ul><li>“ People may not remember exactly  </li></ul><ul><li>what you did ...
<ul><li>Building Great </li></ul>
<ul><li>CULTURE </li></ul><ul><li>“ Committable Core Values” </li></ul><ul><li>Don’t make your core values  </li></ul><ul>...
Example:  Core Values <ul><ul><li>Deliver WOW Through Service </li></ul></ul><ul><ul><li>Embrace and Drive Change </li></u...
<ul><li>“ That’s great, </li></ul><ul><li>but it would  </li></ul><ul><li>never  work at my company…” </li></ul>
<ul><li>ALIGNMENT </li></ul><ul><li>It doesn’t matter what your core values are… </li></ul><ul><li>as long as you  </li></...
<ul><li>VISION </li></ul><ul><li>“ Whatever you’re thinking, think  bigger .” </li></ul><ul><li>Does the vision have meani...
VISION <ul><li>“ Don’t chase the paper, chase the dream.” </li></ul>Sean Combs aka “Puff Daddy” to rapper  Biggie Smalls a...
ENTREPRENEURS: <ul><li>“ What would you be  passionate  about doing for 10 years even if you never made a dime?” </li></ul>
EMPLOYEES: <ul><li>What’s the larger  vision  and greater  purpose  in their work beyond money or profits? </li></ul>
VISION <ul><li>MOTIVATION </li></ul><ul><li>vs. </li></ul><ul><li>INSPIRATION </li></ul>
TAKE A STEP BACK… WHAT IS YOUR  GOAL  IN LIFE?
WHAT IS YOUR GOAL IN LIFE? Grow Company Get a Great Job Boyfriend / Girlfriend Be Healthy Retire Early Make Money  Find So...
RESEARCH HAS SHOWN  <ul><li>HAPPINESS </li></ul><ul><li>People are very bad at predicting what will bring them sustained h...
HAPPINESS   <ul><li>There is a  SCIENCE   behind many aspects of business including: </li></ul><ul><ul><li>conversion </li...
WHAT IS YOUR GOAL IN LIFE? Grow Company Get a Great Job Boyfriend / Girlfriend Be Healthy Retire Early Make Money  Find So...
A FEW DIFFERENT FRAMEWORKS OF  HAPPINESS
A FEW DIFFERENT FRAMEWORKS ON  HAPPINESS <ul><li>Perceived Control </li></ul><ul><li>Perceived Progress </li></ul><ul><li>...
Maslow’s Hierarchy
3 TYPES OF HAPPINESS <ul><li>Rock Star </li></ul><ul><li>(Pleasure – chasing the next high) </li></ul><ul><li>Flow </li></...
RECOMMENDED BOOKS <ul><li>PEAK </li></ul><ul><li>Chip Conley </li></ul><ul><li>TRIBAL LEADERSHIP </li></ul><ul><li>Dave Lo...
Contact info and tours! <ul><ul><li>Email  [email_address]  for: </li></ul></ul><ul><ul><ul><li>This presentation </li></u...
Profits Passion Purpose GREAT  BUSINESS
HAPPINESS time time time GREAT  BUSINESS Profits Passion Purpose Pleasure Passion Purpose
<ul><li>What % of your time do you want to spend learning about the  SCIENCE of HAPPINESS ? </li></ul><ul><li>How can the ...
<ul><li>If the research shows that  </li></ul><ul><li>vision / meaning / higher purpose </li></ul><ul><li>leads to  HAPPIN...
Delivering HAPPINESS
 
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Delivering Happiness Le Web - 12-10-09

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  • SB (Now) Slide 11: The reason why it’s acceptable to remove the stats on the slide before is because (a) these types of things need to be STATED, not read (b) no one will remember the minutiae/numbers and (c) this slide punctuates their success and people will remember the visual of the exponential increase.
  • With our Employees: 5 weeks of culture, core values, customer service and warehouse training (remove for everyone in Vegas office – that’s where their customer loyalty team is and Tony can mention that if he wants to);
  • Delivering Happiness Le Web - 12-10-09

    1. 1. DELIVERING HAPPINESS A PATH TO PROFITS, PASSION, AND PURPOSE Tony Hsieh Le Web December 10, 2009
    2. 6. A Little About Me (Tony)
    3. 7. <ul><li>The Power of WOW </li></ul>‘ 01 ‘ 02 ‘ 06 ‘ 03 ‘ 04 ‘ 05 ‘ 07 ‘ 00 ‘ 08 Gross Sales $MM $1,000 800 600 400 200
    4. 8. the #1 priority CULTURE 5 weeks of training Culture book $2000 to quit Hiring for culture Twitter helps build culture
    5. 9. C lothing, C ustomer Service, C ulture C ustomer Service C lothing C ulture
    6. 10. Clothing
    7. 11. Customer Service
    8. 12. Culture
    9. 13. C lothing, C ustomer Service, C ulture C ustomer Service C lothing C ulture
    10. 14. Delivering Happiness (customers and employees) <ul><li>“ People may not remember exactly </li></ul><ul><li>what you did or what you said, </li></ul><ul><li>but they will always remember </li></ul><ul><li>how you made them feel . ” </li></ul>
    11. 15. <ul><li>Building Great </li></ul>
    12. 16. <ul><li>CULTURE </li></ul><ul><li>“ Committable Core Values” </li></ul><ul><li>Don’t make your core values </li></ul><ul><li>just a meaningless plaque on the wall… </li></ul>
    13. 17. Example: Core Values <ul><ul><li>Deliver WOW Through Service </li></ul></ul><ul><ul><li>Embrace and Drive Change </li></ul></ul><ul><ul><li>Create Fun and a Little Weirdness </li></ul></ul><ul><ul><li>Be Adventurous, Creative, and Open-Minded </li></ul></ul><ul><ul><li>Pursue Growth and Learning </li></ul></ul><ul><ul><li>Build Open and Honest Relationships With Communication </li></ul></ul><ul><ul><li>Build a Positive Team and Family Spirit </li></ul></ul><ul><ul><li>Do More with Less </li></ul></ul><ul><ul><li>Be Passionate and Determined </li></ul></ul><ul><ul><li>Be Humble </li></ul></ul>
    14. 18. <ul><li>“ That’s great, </li></ul><ul><li>but it would </li></ul><ul><li>never work at my company…” </li></ul>
    15. 19. <ul><li>ALIGNMENT </li></ul><ul><li>It doesn’t matter what your core values are… </li></ul><ul><li>as long as you </li></ul><ul><li>commit to them. </li></ul>
    16. 20. <ul><li>VISION </li></ul><ul><li>“ Whatever you’re thinking, think bigger .” </li></ul><ul><li>Does the vision have meaning? </li></ul><ul><li>Chase the vision, not the money… </li></ul>
    17. 21. VISION <ul><li>“ Don’t chase the paper, chase the dream.” </li></ul>Sean Combs aka “Puff Daddy” to rapper Biggie Smalls aka “Notorious B.I.G.” in Notorious
    18. 22. ENTREPRENEURS: <ul><li>“ What would you be passionate about doing for 10 years even if you never made a dime?” </li></ul>
    19. 23. EMPLOYEES: <ul><li>What’s the larger vision and greater purpose in their work beyond money or profits? </li></ul>
    20. 24. VISION <ul><li>MOTIVATION </li></ul><ul><li>vs. </li></ul><ul><li>INSPIRATION </li></ul>
    21. 25. TAKE A STEP BACK… WHAT IS YOUR GOAL IN LIFE?
    22. 26. WHAT IS YOUR GOAL IN LIFE? Grow Company Get a Great Job Boyfriend / Girlfriend Be Healthy Retire Early Make Money Find Soul Mate Run Faster Spend Time w/ Family Buy A Home Get Married Run A Marathon why? why? why? why? why? why? why? why? HAPPINESS why? why? why? why?
    23. 27. RESEARCH HAS SHOWN <ul><li>HAPPINESS </li></ul><ul><li>People are very bad at predicting what will bring them sustained happiness. </li></ul><ul><li>“ When I get ___, I will be happy.” </li></ul><ul><li>“ When I achieve ___, I will be happy.” </li></ul>
    24. 28. HAPPINESS <ul><li>There is a SCIENCE behind many aspects of business including: </li></ul><ul><ul><li>conversion </li></ul></ul><ul><ul><li>psychology of buying </li></ul></ul><ul><ul><li>direct marketing </li></ul></ul><ul><ul><li>customer acquisition metrics </li></ul></ul><ul><ul><li>repeat customer behavior, etc. </li></ul></ul><ul><li>What if you spent just 10% of your time studying and learning the SCIENCE of HAPPINESS ? </li></ul><ul><li>How much HAPPIER could you be? </li></ul>
    25. 29. WHAT IS YOUR GOAL IN LIFE? Grow Company Get a Great Job Boyfriend / Girlfriend Be Healthy Retire Early Make Money Find Soul Mate Run Faster Spend Time w/ Family Buy A Home Get Married Run A Marathon why? why? why? why? why? why? why? why? why? why? why? why? HAPPINESS
    26. 30. A FEW DIFFERENT FRAMEWORKS OF HAPPINESS
    27. 31. A FEW DIFFERENT FRAMEWORKS ON HAPPINESS <ul><li>Perceived Control </li></ul><ul><li>Perceived Progress </li></ul><ul><li>Connectedness </li></ul><ul><li>Vision / Meaning </li></ul><ul><li>(Being part of something bigger than yourself) </li></ul>
    28. 32. Maslow’s Hierarchy
    29. 33. 3 TYPES OF HAPPINESS <ul><li>Rock Star </li></ul><ul><li>(Pleasure – chasing the next high) </li></ul><ul><li>Flow </li></ul><ul><li>(Engagement – time flies) </li></ul><ul><li>Meaning / Higher Purpose </li></ul><ul><li>(Being part of something bigger than yourself) </li></ul>time time time
    30. 34. RECOMMENDED BOOKS <ul><li>PEAK </li></ul><ul><li>Chip Conley </li></ul><ul><li>TRIBAL LEADERSHIP </li></ul><ul><li>Dave Logan, John King & Halee Fischer-Wright </li></ul><ul><li>FOUR HOUR WORK WEEK </li></ul><ul><li>Tim Ferriss </li></ul><ul><li>HAPPINESS HYPOTHESIS </li></ul><ul><li>Jonathan Haidt </li></ul>
    31. 35. Contact info and tours! <ul><ul><li>Email [email_address] for: </li></ul></ul><ul><ul><ul><li>This presentation </li></ul></ul></ul><ul><ul><ul><li>Free culture book </li></ul></ul></ul><ul><ul><ul><li>(need physical mailing address) </li></ul></ul></ul><ul><ul><li>Go to http://tours.zappos.com for: </li></ul></ul><ul><ul><ul><li>Tour of our offices when you’re next in Las Vegas </li></ul></ul></ul><ul><ul><ul><li>(takes about an hour) </li></ul></ul></ul><ul><ul><ul><li>We’ll pick you up from the airport or your hotel in a Zappos Shuttle! </li></ul></ul></ul>
    32. 36. Profits Passion Purpose GREAT BUSINESS
    33. 37. HAPPINESS time time time GREAT BUSINESS Profits Passion Purpose Pleasure Passion Purpose
    34. 38. <ul><li>What % of your time do you want to spend learning about the SCIENCE of HAPPINESS ? </li></ul><ul><li>How can the SCIENCE of HAPPINESS help your business, your brand, and yourself? </li></ul>
    35. 39. <ul><li>If the research shows that </li></ul><ul><li>vision / meaning / higher purpose </li></ul><ul><li>leads to HAPPINESS … </li></ul><ul><li>What is your company’s higher purpose ? </li></ul><ul><li>What is your higher purpose ? </li></ul>
    36. 40. Delivering HAPPINESS
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