Delivering Happiness Le Web - 12-10-09

DELIVERING HAPPINESS A PATH TO PROFITS, PASSION, AND PURPOSE Tony Hsieh Le Web December 10, 2009

A Little About Me (Tony)

The Power of WOW
‘ 01 ‘ 02 ‘ 06 ‘ 03 ‘ 04 ‘ 05 ‘ 07 ‘ 00 ‘ 08 Gross Sales $MM $1,000 800 600 400 200

the #1 priority CULTURE 5 weeks of training Culture book $2000 to quit Hiring for culture Twitter helps build culture

C lothing, C ustomer Service, C ulture C ustomer Service C lothing C ulture

Clothing

Customer Service

Culture

C lothing, C ustomer Service, C ulture C ustomer Service C lothing C ulture

Delivering Happiness (customers and employees)
“ People may not remember exactly
what you did or what you said,
but they will always remember
how you made them feel . ”

Building Great

CULTURE
“ Committable Core Values”
Don’t make your core values
just a meaningless plaque on the wall…

Example: Core Values
Deliver WOW Through Service
Embrace and Drive Change
Create Fun and a Little Weirdness
Be Adventurous, Creative, and Open-Minded
Pursue Growth and Learning
Build Open and Honest Relationships With Communication
Build a Positive Team and Family Spirit
Do More with Less
Be Passionate and Determined
Be Humble

“ That’s great,
but it would
never work at my company…”

ALIGNMENT
It doesn’t matter what your core values are…
as long as you
commit to them.

VISION
“ Whatever you’re thinking, think bigger .”
Does the vision have meaning?
Chase the vision, not the money…

VISION
“ Don’t chase the paper, chase the dream.”
Sean Combs aka “Puff Daddy” to rapper Biggie Smalls aka “Notorious B.I.G.” in Notorious

ENTREPRENEURS:
“ What would you be passionate about doing for 10 years even if you never made a dime?”

EMPLOYEES:
What’s the larger vision and greater purpose in their work beyond money or profits?

VISION
MOTIVATION
vs.
INSPIRATION

TAKE A STEP BACK… WHAT IS YOUR GOAL IN LIFE?

WHAT IS YOUR GOAL IN LIFE? Grow Company Get a Great Job Boyfriend / Girlfriend Be Healthy Retire Early Make Money Find Soul Mate Run Faster Spend Time w/ Family Buy A Home Get Married Run A Marathon why? why? why? why? why? why? why? why? HAPPINESS why? why? why? why?

RESEARCH HAS SHOWN
HAPPINESS
People are very bad at predicting what will bring them sustained happiness.
“ When I get ___, I will be happy.”
“ When I achieve ___, I will be happy.”

HAPPINESS
There is a SCIENCE behind many aspects of business including:
conversion
psychology of buying
direct marketing
customer acquisition metrics
repeat customer behavior, etc.
What if you spent just 10% of your time studying and learning the SCIENCE of HAPPINESS ?
How much HAPPIER could you be?

WHAT IS YOUR GOAL IN LIFE? Grow Company Get a Great Job Boyfriend / Girlfriend Be Healthy Retire Early Make Money Find Soul Mate Run Faster Spend Time w/ Family Buy A Home Get Married Run A Marathon why? why? why? why? why? why? why? why? why? why? why? why? HAPPINESS

A FEW DIFFERENT FRAMEWORKS OF HAPPINESS

A FEW DIFFERENT FRAMEWORKS ON HAPPINESS
Perceived Control
Perceived Progress
Connectedness
Vision / Meaning
(Being part of something bigger than yourself)

Maslow’s Hierarchy

3 TYPES OF HAPPINESS
Rock Star
(Pleasure – chasing the next high)
Flow
(Engagement – time flies)
Meaning / Higher Purpose
(Being part of something bigger than yourself)
time time time

RECOMMENDED BOOKS
PEAK
Chip Conley
TRIBAL LEADERSHIP
Dave Logan, John King & Halee Fischer-Wright
FOUR HOUR WORK WEEK
Tim Ferriss
HAPPINESS HYPOTHESIS
Jonathan Haidt

Contact info and tours!
Email [email_address] for:
This presentation
Free culture book
(need physical mailing address)
Go to http://tours.zappos.com for:
Tour of our offices when you’re next in Las Vegas
(takes about an hour)
We’ll pick you up from the airport or your hotel in a Zappos Shuttle!

Profits Passion Purpose GREAT BUSINESS

HAPPINESS time time time GREAT BUSINESS Profits Passion Purpose Pleasure Passion Purpose

What % of your time do you want to spend learning about the SCIENCE of HAPPINESS ?
How can the SCIENCE of HAPPINESS help your business, your brand, and yourself?

If the research shows that
vision / meaning / higher purpose
leads to HAPPINESS …
What is your company’s higher purpose ?
What is your higher purpose ?

Delivering HAPPINESS

http://marketingdevendas.wordpress.com	197
http://www.sierralog.com	144
http://www.marketingonthebeach.com	117
http://marketing2enjoy.wordpress.com	82
http://metablogging.gr	52
http://www.yatedo.fr	51
http://peetch.com	24
http://cultureslurp.com	23
http://www.yatedo.com	22
http://marketing2enjoy.byethost16.com	19
http://stephane.editionsleduc.com	17
http://www.pforti.com	11
http://www.slideshare.net	10
http://blog.whoiswho.de	10
http://leduc.me	9
http://pforti.posterous.com	5
http://www.linkedin.com	4
http://static.slidesharecdn.com	4
http://marketing2enjoy.byethost24.com	4
http://131.253.14.66	3
http://www.peetch.com	2
http://ambermisk.blogspot.com	2
http://orangeway.posterous.com	2
http://localhost	2
http://www.me.gr	2
http://feeds.feedburner.com	1
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