To have a successful web campaign: 1. Engage with customers where they are online through social media like Twitter and Facebook. 2. Have two-way conversations by updating occasionally, following people back, and answering questions to build relationships. 3. Learn from your network and analyze your audience to understand what they want. Knowing your audience is key to a good marketing strategy.

1. What makes a web-campaign Successful?

2. Before the final product will be consumed, your marketing is. A good promotion sells. Tron: so far 3,059,712 views

3. Talk to the audience by using the channels your customers use The conversation prism by Brian Solis

4. In this way things become more personal as you are reaching out to them on where they can be found and being part of the customers network Make sure it’s a two way conversation otherwise it’s a bad relationship

5. Inception Twitter

6. Inception Twitter Update Occasionally

7. Inception Twitter Update Occasionally Follow People Back

8. Inception Twitter Update Occasionally Follow People Back Answer audience questions

9. Inception Twitter Update Occasionally Follow People Back Answer audience questions +5000 followers!

10. Become friends Get people to follow you! Because it allows direct interaction

12. Batman has 3,202,372 fans on Facebook alone making excellent use of social media were they share pictures, videos and upcoming events

13. 4,433,350 people like this

14. Learn from your network

15. Learn from your network Not Bad…

16. Learn from your network Not Bad… This is movie looks awesome!

17. Learn from your network I don’t think I would watch this Not Bad… This is movie looks awesome!

18. Learn from your networkand Analyze your audience I don’t think I would watch this Not Bad… This is movie looks awesome!

19. Rule: Knowing your audience is key!

20. Rule: Knowing your audience is key! Using Social Media helps the Management of Customer Relationships