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How to Start a Game-Changing <br />Dialogue with Consumers<br />Michael Brito, Social Media Strategist<br />@britopian<br />
How to Start a Game-Changing <br />Dialogue with Consumers<br />people<br />Michael Brito, Social Media Strategist<br />@b...
How to engage with people in Facebook<br />Awareness<br />Opinion Forming:<br />Why Buy Intel<br />Research:<br />Buy Now<...
Why is Facebook important to Intel<br />Awareness<br />Opinion Forming:<br />Why Buy Intel<br />Research:<br />Buy Now<br ...
Case Study: Mass Animation = Live Music<br />Awareness<br />Opinion Forming:<br />Why Buy Intel<br />Research:<br />Buy No...
Mass Animation = the results<br />Awareness<br />Opinion Forming:<br />Why Buy Intel<br />Research:<br />Buy Now<br />Purc...
The Un-Measurable Metric<br />Two-way conversations<br />
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Inside Facebook's Facebook Marketing Breakfast San Francisco: Michael Brito/Intel

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Inside Facebook's Facebook Marketing Breakfast San Francisco: Michael Brito/Intel

  1. 1. How to Start a Game-Changing <br />Dialogue with Consumers<br />Michael Brito, Social Media Strategist<br />@britopian<br />
  2. 2. How to Start a Game-Changing <br />Dialogue with Consumers<br />people<br />Michael Brito, Social Media Strategist<br />@britopian<br />
  3. 3. How to engage with people in Facebook<br />Awareness<br />Opinion Forming:<br />Why Buy Intel<br />Research:<br />Buy Now<br />Purchase:<br />Buy the best<br />Fan Pages<br />Facebook Applications <br />Personal Profiles<br />
  4. 4. Why is Facebook important to Intel<br />Awareness<br />Opinion Forming:<br />Why Buy Intel<br />Research:<br />Buy Now<br />Purchase:<br />Buy the best<br />Fish where the fish are<br />Be more than Authentic. Be believable.<br />Personal Profiles versus branded<br />
  5. 5. Case Study: Mass Animation = Live Music<br />Awareness<br />Opinion Forming:<br />Why Buy Intel<br />Research:<br />Buy Now<br />Purchase:<br />Buy the best<br />First Ever Collaborative Effort to Create an animated movie<br />Provided community with storyline and 3D character models<br />Thousands animated small pieces (&lt; 5 seconds) of the film<br />Community voting influenced which pieces make it into the film<br />
  6. 6. Mass Animation = the results<br />Awareness<br />Opinion Forming:<br />Why Buy Intel<br />Research:<br />Buy Now<br />Purchase:<br />Buy the best<br />Over 58K fans from over 100 different countries <br />17K people have downloaded the app<br />2,139 Animators downloaded 12,740 shots <br />Animators downloaded 1,171 copies of Maya software<br />15K votes cast <br />Over 150 discussion topics started by the community<br />The finalist animators come from 17 different countries and 13 different states. There are 39 men and 11 women ranging in age from 19 to 48 <br />Great press and blog coverage: Business week, MarketWatch, and Animation World Network <br />
  7. 7. The Un-Measurable Metric<br />Two-way conversations<br />

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