This document discusses user experience (UX) from three perspectives: for designers, businesses, and dreamers. For designers, it emphasizes empathizing with users and educating others on the value of UX. For businesses, it presents UX as central to marketing and notes that the UX journey involves defining goals and building a path to achieve them. For dreamers, it recommends finding problems, coming up with ideas to solve them, and executing ideas in a unique way to create value.

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UX from three perspectives
• UX for designers
• UX for businesses
• UX for dreamers
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UX for Designers
• Empathize with users and businesses
• Educate people about UX
• Make people understand value addition by UX
• Make people appreciate UX
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UX for Designers
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UX for Businesses
• UX is the center of marketing, technology, finance, sales and
advertising.
• UX journey : seeing goal - planning to achieve it - building path for it -
executing things - moving forward to achieve it
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UX Journey
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UX for Businesses
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• ROI is the eventual outcome of fulfilling short-term and long-term goals.

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UX for Dreamers
• Find the problem in the ecosystem.
• Come up with an idea to resolve the problem.
• Believe that your idea is great.
• Execute the idea in a way that it creates its own USP.
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UX for Dreamers
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Wrapping Up
Ask following questions to yourself:
• Designers practicing UX - Why do you practice UX?
• Businesses requiring UX - Why do you need UX?
• Dreamers building designs - Why do you need UX?
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Closing Thoughts
“People will never believe you that UX is going to
add value to them unless you do it and show it.”
“Make your common idea unique by executing it
in a way that it creates its own USP.”
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Thank you