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How design planning helps business growth

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Design planning is a process involving four steps that helps in growth of a business. This four-step journey will give the base to make a well-being of your product, which helps in innovation, ideation and creation of aha moment for users.

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How design planning helps business growth

  1. 1. © YUJ Designs 2018. Confidential Document. How design planning helps business growth?
  2. 2. © YUJ Designs 2018. Confidential Document. “As balance in body and mind creates wonderful life, balance in product and its user affinity creates wonderful experience.” - Prasadd Bartakke (CXO, YUJ Designs) 2
  3. 3. © YUJ Designs 2018. Confidential Document. Four steps that make you a business industry leader To innovate, ideate and create the aha moment for users, the journey of four pieces will give you the base to make a healthy living of your product. The four steps are: 3
  4. 4. © YUJ Designs 2018. Confidential Document. 1. Find your focus • To avoid randomness, find your focus through design discovery. • Clearly define your problem statement. • Decide what you want to do. 4
  5. 5. © YUJ Designs 2018. Confidential Document. 1. Find your focus 5
  6. 6. © YUJ Designs 2018. Confidential Document. 2. Realizing the truth • Take ideas, inputs, challenges and problems from first step. • Find the truth through user research as to what the end users really want. • To excel in your business and be number one in the industry, you have to have a third eye perspective. 6
  7. 7. © YUJ Designs 2018. Confidential Document. 2. Realizing the truth 7
  8. 8. © YUJ Designs 2018. Confidential Document. 3. Synthesizing research insights • Synthesize the insights to understand perspectives of businesses as well as their users. • After synthesizing, it’s time to take action, which means finding out what would really resonate with your users. • Until and unless the users have an aha moment and they feel connected with the resonance of your product, it’s not going anywhere. 8
  9. 9. © YUJ Designs 2018. Confidential Document. 3. Synthesizing research insights 9
  10. 10. © YUJ Designs 2018. Confidential Document. 4. Watch your actions • After taking actions, you need to watch and observe your actions. • Test your designs so that it appeals to your users. • Obtain different hypotheses for which designs would be tested and then you know which one is really resonating with the right kind of audience. 10
  11. 11. © YUJ Designs 2018. Confidential Document. 4. Watch your actions 11
  12. 12. © YUJ Designs 2018. Confidential Document. Wrapping Up To be always on top of the game, follow these four steps - • Finding the focus • Realizing the truth • Taking action • Watching direction constantly If you follow these steps to build a design concept for the long haul, your business will definitely excel. 12
  13. 13. © YUJ Designs 2018. Confidential Document. Wrapping Up 13
  14. 14. © YUJ Designs 2018. Confidential Document. Thank you

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