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Wonders serious UX can do.

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Serious UX is UX that increases revenue, reduces cost, manages risk and creates great user experiences.

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Wonders serious UX can do.

  1. 1. © YUJ Designs 2018. Confidential Document.
  2. 2. © YUJ Designs 2018. Confidential Document. What is Serious UX? Serious UX is UX that: • makes business sense • makes money for your business • increases revenue • reduces cost • manages risks • creates delightful experience for users • engages users • allows users to achieve intended goals 2
  3. 3. © YUJ Designs 2018. Confidential Document. What is Serious UX? 3
  4. 4. © YUJ Designs 2018. Confidential Document. How Serious UX is done? • Serious UX is a balance between achieving business and user goals • Serious UX is data-driven design (qualitative and quantitative data) Qualitative data - business goals, user goals, needs, aspirations, expectations, motivations and frustrations Quantitative data - web analytics or information from business metrics • All of these data are gathered and converted into a UX design. • It ultimately achieves ROI for business and intended experience for users 4
  5. 5. © YUJ Designs 2018. Confidential Document. How Serious UX is done? 5
  6. 6. © YUJ Designs 2018. Confidential Document. Benefits of Serious UX • It gives a great product experience to users, satisfies customer needs, develop a great product and increases ROI. • It gives cumulative experience to users throughout the experience lifecycle. • It brings complete transformation to the user experience of a product, which brings ROI to business. • It brings clarity about business goals. • It brings focus to the users, their needs and expectations. • It tries to achieve user goals, brings in delight, engages them, drives them towards product. • It gives long-term value to users thereby making them loyal customers. • It reduces cost of rework, customer service and maintenance. 6
  7. 7. © YUJ Designs 2018. Confidential Document. Benefits of Serious UX 7
  8. 8. © YUJ Designs 2018. Confidential Document. Wrapping Up • Serious UX can do wonders to your business. • For creating wonders, you must implement it in a right way. • You need to work with right design team/partner to implement serious UX. 8
  9. 9. © YUJ Designs 2018. Confidential Document. Thank you

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