Shopping and buying are different activities. While shopping can occur on social networks, true social shopping leverages customers' existing social connections by encouraging them to share products and advertisements with their networks. Websites should focus on getting customers to "like" and "share" products in order to gain free advertising through word-of-mouth promotion within social circles.

1. Adding the social layer

2. Shopping And Buying Are Not The Same Thing

3. Shopping on a social network is not the same as social shopping

4. True communities form around shared interests and “likes” Groupon creates dynamic communities based on a short term shared interest

5. Social commerce needs to leverage customer’s social networks. “Liking” and “sharing” are free advertising, and need to be goals of a retail website

6. Because sharing is caring!

7. Thanks! Twitter: @yrewol Work: Latitudegroup.com Blog: quumf.com