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Thailands mobile market information Q1 2014

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Figures, tables, information and statistics about the Thai Mobile Market Q1 2014. …

Figures, tables, information and statistics about the Thai Mobile Market Q1 2014.
Updated version 1.2 (8. May 2014)

The report includes:

Thailand’s Mobile Subscriber Growth
Operator's ARPU
Mobile Revenue per/minute
Mobile Service Usage
Mobile Operator Market Shares: 2014
AIS Highlights from 2013-2014
DTAC Highlights from 2013-2014
True Highlights from 2013-2014
Blended ARPU
Mobile Internet usage in Thailand
Thailand’s Mobile user’s consumption and more…

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  • 1. Presentation by Yozzo Co.,Ltd.  www.yozzo.com  April, 2014 V 1.2
  • 2. Presentation by Yozzo Co.,Ltd.  www.yozzo.com  April, 2014 www.yozzo.com            
  • 3. Presentation by Yozzo Co.,Ltd.  www.yozzo.com  April, 2014 www.yozzo.com
  • 4. Presentation by Yozzo Co.,Ltd.  www.yozzo.com  April, 2014 www.yozzo.com
  • 5. Presentation by Yozzo Co.,Ltd.  www.yozzo.com  April, 2014 Year Subscribers Growth rate Subscribers Growth rate Subscribers Growth rate 2009 65,952,313 1.98% 7,050,943 1.24% 58,901,370 2.07% 2010 71,726,300 2.92% 7,256,473 2.01% 64,469,827 3.03% 2011 77,449,466 1.65% 7,938,934 3.70% 69,510,532 1.42% 2012 84,001,947 3.47% 9,782,683 6.60% 75,229,728 3.07% 2013 93,848,536 3.03% 11,591,587 5.55% 82,256,949 2.38% Q1 2014 96,368,368 2.68% 11,847,642 2.21% 84,520,726 2.75% Source: Operators | NBTC www.yozzo.com www.yozzo.com
  • 6. Presentation by Yozzo Co.,Ltd.  www.yozzo.com  April, 2014 Source: Operators | NBTC www.yozzo.com 0 20.000.000 40.000.000 60.000.000 80.000.000 100.000.000 120.000.000 www.yozzo.com
  • 7. Presentation by Yozzo Co.,Ltd.  www.yozzo.com  April, 2014 Source: Operators | NBTC www.yozzo.com Year 2009 98.58% 10.54% 88.04% 2010 106.56% 10.78% 95.78% 2011 114.58% 11.74% 102.83% 2012 127.85% 14.71% 113.14% 2013 140.59% 17.36% 123.22% Q1 2014 144.36% 17.75% 126.61% www.yozzo.com
  • 8. Presentation by Yozzo Co.,Ltd.  www.yozzo.com  April, 2014 Source: Operators | NBTC www.yozzo.com
  • 9. Presentation by Yozzo Co.,Ltd.  www.yozzo.com  April, 2014 Source: Operators | NBTC www.yozzo.com
  • 10. Presentation by Yozzo Co.,Ltd.  www.yozzo.com  April, 2014 Source: Operators | NBTC www.yozzo.com 245 205 204 200 194 211 197 193 693 586 582 582 580 621 606 596 197 164 162 160 158 158 140 136 Average Revenue Per User (Excluded Interconnection Charge) 1 THB = 0.0310366 USD (April 2014) Average Revenue Per User (Including Interconnection Charge) 1 THB = 0.0310366 USD (April 2014) 311 263 256 254 190 194 187 746 643 639 648 484 454 459 254 214 210 210 157 161 151 www.yozzo.com www.yozzo.com
  • 11. Presentation by Yozzo Co.,Ltd.  www.yozzo.com  April, 2014 Source: Operators | NBTC www.yozzo.com 319 251 253 257 236 240 267 268 648 539 486 477 400 375 461 464 277 217 226 233 217 220 240 241 Mobile MOU (Minute/Month) 2007 – Q1 2014 1 THB = 0.0310366 USD (April 2014) www.yozzo.com Revenue per/minute 2013 – Q1 2014 0.48 0.47 0.60 0.81 1.00 0.55 0.50 0.45 0.45 0.45 0.41 0.75 0.31 0.33 0.31
  • 12. Presentation by Yozzo Co.,Ltd.  www.yozzo.com  April, 2014 www.yozzo.com In 2013 Thailand set the world record in migrating 2G subscribers to 3G, with migration taking even less time than in Japan. 30% of Thailand’s existing 95 million 2G customers shifted to 3G in only five months.  Today AIS has 26 million 3G users out of 42 million total subscribers.  DTAC has 15.9 million 3G users out of 28.2 million customers.  True Move has 13.3 million 3G users out of 22.9 million subscribers.
  • 13. Presentation by Yozzo Co.,Ltd.  www.yozzo.com  April, 2014 Source: Operators | NBTC www.yozzo.com 44,10% 29,36% 24,26% 1,67% 0,61% www.yozzo.com
  • 14. Presentation by Yozzo Co.,Ltd.  www.yozzo.com  April, 2014 Source: AIS 2014 www.yozzo.com Subscribers Q1 2014 4,463,800 37,898,700 42,362,500 Net additions Q1 2014 196,900 1,232,700 1,501,600 Net additions Q2 2013 121,200 426,300 547,500 Net additions Q3 2013 106,700 1,352,000 1,458,700 Net additions Q4 2013 213,200 1,522,600 1,735,800 ARPU Q1 2014 639 THB 179 THB 225 THB MOU Q1 2014 412 283 297 1 THB = 0.0310366 USD (April 2014)     62% of total subscribers  12m using 3G devices  77 provinces  90% coverage  Data users up by 1.8m Q1 2014  Mobile data grew 20% QoQ www.yozzo.com
  • 15. Presentation by Yozzo Co.,Ltd.  www.yozzo.com  April, 2014 Source: dtac 2014 www.yozzo.com Total as of Q1 2014 3,600,498 24,625,919 28,226,417 Total as of Q4 2013 3,502,235 24,440,009 27,942,244 Net Additions Q1 2014 98,263 185,910 284,173 Net Additions Q2 200,565 422,336 622,901 Net Additions Q3 111,576 127,848 239,424 Net Additions Q4 168,380 302,981 471,361 ARPU Q1 2014 640 THB 167 THB 224 THB     10,787 2G sites.  5,190 3G-800 MHz  8,635 3G-2100 MHz  3G Coverage: 77 provinces  Handsets sales up 143.8%  4G LTE Trial roll-out  Smartphone penetration 33.9%  Mobile data users grew 19.6%  Mobile data revenue up 79% 1 THB = 0.0310366 USD (April 2014) www.yozzo.com
  • 16. Presentation by Yozzo Co.,Ltd.  www.yozzo.com  April, 2014 Source: True Corporation www.yozzo.com True Total as of Q4 2013 N/A N/A 22.9 million Total as of Q3 2013 2,9 million 19,5 million 22,4 million Total as of Q2 2013 2,7 million 19,4 million 22,1 million Total as of Q1 2013 2,6 million 18,9 million 21,5 million Net Additions 2013 N/A N/A N/A ARPU 2013 N/A N/A 124 THB  1 THB = 0.0310366 USD (April 2014) www.yozzo.com
  • 17. Presentation by Yozzo Co.,Ltd.  www.yozzo.com  April, 2014 Source: Operators | NBTC www.yozzo.com 3,122,780 Metropolitan 2,856,416 Provincial 20.54% Metropolitan 5.54% Provincial
  • 18. Presentation by Yozzo Co.,Ltd.  www.yozzo.com  April, 2014 Source: Thai Network Information Foundation | National Statistical Office of Thailand | NBTC | NECTEC www.yozzo.com  Internet Users: 25 million,  Internet Penetration: 39.06%  Internet Broadband: 5,088,157 users.  Broadband Penetration Per Population: 7.62%  International Internet Bandwidth: 1,070,055 Mbps  Domestic Bandwidth: 462,997 Mbps www.yozzo.com
  • 19. Presentation by Yozzo Co.,Ltd.  www.yozzo.com  April, 2014 www.yozzo.com 0 1.000.000 2.000.000 3.000.000 4.000.000 5.000.000 6.000.000 www.yozzo.com Source: ISP | NBTC
  • 20. Presentation by Yozzo Co.,Ltd.  www.yozzo.com  April, 2014 Source: Google “Our Mobile Planet” www.yozzo.com Age Group 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% www.yozzo.com
  • 21. Presentation by Yozzo Co.,Ltd.  www.yozzo.com  April, 2014 Source: Millward-Brown AdReaction-2014 www.yozzo.com Tablet Television Laptop Mobile Excl. SMS/Calls Thai consumers spends 2 hours and 56 minutes or 38% of his/her daily media routine via their mobile device. #1 MOBILE minutes minutes minutes minutes The average user in thailand consumes 7.4 hours of media per day www.yozzo.com
  • 22. Presentation by Yozzo Co.,Ltd.  www.yozzo.com  April, 2014 Source: Nielsen Thailand Study 2013 www.yozzo.com 49% 36% Time spent on the internet via mobile phones accounted for 49 percent of all media use, edging out time spent watching TV at 36 percent www.yozzo.com
  • 23. Presentation by Yozzo Co.,Ltd.  www.yozzo.com  April, 2014 Source: Facebook | Zocialinc | Twitter | Hootsuite www.yozzo.com Thailand has the 3rd biggest Facebook population in the world with 26 million Thai users. 16 million access Facebook through their mobile device. 1.73 million Thai users tweeted throughout 2013 more than 1.7 billion tweets. Thailand has become a destination for Instagram photographers, in part as a result of an increase in smartphones in Thailand’s urban centers. Instagram saw a 546.52% growth of user in Thailand in 2013 up from 240,000 users in 2012 to 1,551,649 in 2013. 52,06% (807,789) are inactive users vs. 743,860 active user. 1011010101101 0101101111011 10011011011000 We ARE SOCIAL www.yozzo.com
  • 24. Presentation by Yozzo Co.,Ltd.  www.yozzo.com  April, 2014 Source: YouTube/Google 2013 www.yozzo.com Traffic via mobile device 11% Traffic via mobile device 41 % www.yozzo.com
  • 25. Presentation by Yozzo Co.,Ltd.  www.yozzo.com  April, 2014 Source: LINE Corporation www.yozzo.com 10,5 million 15 million 18 million Thailand is only second to Japan (50m) when it comes to most LINE users in the world 24 Million Growth of LINE users in Thailand LINE users today in Thailand Q1 2014
  • 26. Presentation by Yozzo Co.,Ltd.  www.yozzo.com  April, 2014 Source: Apple |Google Play | Nokia Ovi | Distimo www.yozzo.com 1. LINE 2. Facebook 3. LINE COOKIE RUN 4. Facebook Messenger 5. Camera360 Ultimate 1. Poweramp Full Version 2. OfficeSuite Pro 7 3. Minecraft - Pocket Edition 4. Swype Keyboard 5. Nova Launcher Prime 1. LINE COOKIE RUN 2. BeeTalk 3. LINE Go!Go!Go! 4. LINE 5. Facebook Messenger 1. Camera360 - HelloCamera 2. VDownload 3. Afterlight 4. Real Whistle 5. Infinity Blade III 1. LINE 2. Facebook 3. Subway Surfers Tips 4. YouTube ค้นหา 5. Ice Age Village 1. Monkey 2. Holy Fight. Tiger vs Dragon 3. iNeed For Speed Shift 4. Maldives. Dream 5. SimCity Deluxe
  • 27. Presentation by Yozzo Co.,Ltd.  www.yozzo.com  April, 2014 www.yozzo.com During the last three years, Android has increased its lead in the smartphone market from 32% in 2011 to 73% end of 2013. It is expected that Android will increase its market share to 78% in 2014, due to churning Blackberry users but also due the increasing inflow of low priced Android devices, which saw a 400% uptake in 17 northeastern provinces last year. The average entry smartphone price is 2,500 THB. www.yozzo.com
  • 28. Presentation by Yozzo Co.,Ltd.  www.yozzo.com  April, 2014 www.yozzo.com *Note Retail only - Not including shipment by mobile operators Source: Business+, Sep 2013 imobile 9,39% Apple 4,29% Sony 2,35% Oppo 2,24% LG 2,04% www.yozzo.com
  • 29. Presentation by Yozzo Co.,Ltd.  www.yozzo.com  April, 2014 www.yozzo.com Source: IDC Thailand www.yozzo.com
  • 30. Presentation by Yozzo Co.,Ltd.  www.yozzo.com  April, 2014 Source: IDC Thailand www.yozzo.com www.yozzo.com
  • 31. Presentation by Yozzo Co.,Ltd.  www.yozzo.com  April, 2014 www.yozzo.com In 2013 sales increased 3 times compared to 2012, exceeding the momentum in both the central and western regions. The low-end segment will account for 60% of the total smartphone market this year, up from 50% last year. Source: IDC Thailand www.yozzo.com
  • 32. Presentation by Yozzo Co.,Ltd.  www.yozzo.com  April, 2014 www.yozzo.com  Regulator stipulated the price ceiling for voice service at average of THB 0.99/minute since 2012.  The price cap mandate stipulated for the Significant Market Power operators (SMP) AIS and DTAC.  In compliance with regulators mandates • Customer gets minimum 30 days balance for every prepaid top‐up value. • The value can be accumulated for 365 days.  NBTC announced the mandate for network infrastructure sharing among operators i.e. tower, land, site facilities, etc. in April 2013.  The action is subjected to availability of network capacity. 1 THB = 0.0310366 USD (April 2014)
  • 33. Presentation by Yozzo Co.,Ltd.  www.yozzo.com  April, 2014 www.yozzo.com 2G 2.5 2.7 3G 3.5 3.9 LTE www.yozzo.com
  • 34. Presentation by Yozzo Co.,Ltd.  www.yozzo.com  April, 2014 www.yozzo.com NBTC Regulator 900 MHz 17.5MHz‐Bandwidth AIS 17.5MHz 2100 MHz 15MHz‐Bandwidth MVNO 15MHz 2100 MHz 45MHz‐Bandwidth AIS 15MHz DTAC 15MHz True 15MHz 1800 MHz 75MHz‐Bandwidth DPC 12.5MHz True 12.5MHz DTAC 50MHz 850 MHz 25MHz‐Bandwidth DTAC 10MHz True 15MHz BTO contract ends 2015 MVNO Wholesale contracts Auctioned license Auctioned license Auctioned license Ends 2013 Ends 2013 Ends 2018 BTO contract ends 2018 Wholesale - Resell License ends 2015 License ends 2025 License ends 2027 License ends 2025 License BTO contract Ends 2018 www.yozzo.com
  • 35. Presentation by Yozzo Co.,Ltd.  www.yozzo.com  April, 2014 www.yozzo.com TOT/CAT NBTC Till 2013-2018 15-years TOT/CAT Operator 20-30% revenue share 5.25% of revenue (Type 3 License) *BTO is Build Transfer Operate contract. Note: Operators have to pay a numbering fee at Bt2/number/month to the regulator
  • 36. Presentation by Yozzo Co.,Ltd.  www.yozzo.com  April, 2014 www.yozzo.com BTO contract regulatory fee = Revenue share + Access charge Ceased since 2007 5.25% = 1.5% Paid to Regulator + 3.75% Paid to Regulator Upfront license bidding cost THB 13.5 - 14.6 Billion for 2x15 MHz. 1 THB = 0.0310366 USD (April 2014)
  • 37. Presentation by Yozzo Co.,Ltd.  www.yozzo.com  April, 2014 www.yozzo.com Interconnection charge (IC) or termination charge is a bilateral agreement charge levied by network operators on other service providers to recover the costs of the interconnection facilities provided by the network operators. AIS, DTAC and TRUE agree to pay IC rate at THB 1.00/minute. The new IC rate of THB 0.45 per minute is applied from 1 July 2013. TOT‐3G does not enter into IC agreement with any operators
  • 38. Presentation by Yozzo Co.,Ltd.  www.yozzo.com  April, 2014 www.yozzo.com National roaming happens when one operator allow its customers to originate/receive traffic using network of other operators. National Roaming ensures that customers have seamless connection experience. • Subscriber uses 2G handsets. • Subscriber makes/receives a call outside of 3G coverage • Provide network capacity to support traffic originated/received from customer of 3G Operator. • Subjected to 30% revenue sharing to TOT/CAT Provide roaming service Pay roaming charge
  • 39. Presentation by Yozzo Co.,Ltd.  www.yozzo.com  April, 2014 www.yozzo.com Yozzo is a Telecom Consulting firm, specializing in Information and Communications Technology (ICT). We assist public and private sector clients in their decision making through market insights, experience and technical skills. Our clients includes: Governments, Telecom Regulators, Telecom operators, MVNO’s, Mobile device manufacturers, Retailers, Software & Service providers, Media and Broadcasting companies. We approach consultancy engagements from a commercial perspective, with the aim of adding significant value to your business by identifying and pursuing: growth opportunities, create products, services, and businesses that improve the efficiency, productivity, and profitability of your business.
  • 40. Presentation by Yozzo Co.,Ltd.  www.yozzo.com  April, 2014 www.yozzo.com

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