This is a draft of a business plan simulation/class project that I assisted a student with.

1. Game Go Entertainment
Business Plan Simulation by: Kendre Stubbs
To: Ms. Reed/ Teen Living (Exploratory)
Craigmont Middle School
March 6, 2013

2. Kendre Stubbs
Teen Living (Exploratory)/ Ms. Reed
March 6, 2013
Business Plan Simulation
Business Name: Game Go
President & CEO: Kendre Stubbs
Facility Size:
Budget: $1 billion (1,000,000,000)
At Game Go we design, manufacture, and distribute or sell our own original as well as
other popular video games and accessories. Our corporate location in Memphis is the exclusive
retail site that is entailing of a design and manufacturing center. Other sites are exclusively retail
stores in a global franchise chain, with the exception of those that are located abroad.
We design games and kinetics applications1 for all age groups, partnering with the Let’s
Move initiative to encourage physical activity and fitness amongst youth and adults. We offer
special discounts to schools (including public and private schools as well as colleges and
universities) that purchase our interactive games and/or kinetics applications, consoles, etc. for
Physical Education or other similar classes or school activities. We are a proud sponsor of World
Wide Day of Play and may periodically donate interactive games to select schools that
demonstrate an interest in incorporating such games into their WWDOP and/or regular physical
education activities or courses.
1
Exercising and/or interactive games or software.

3. Our games and especially our kinetics applications are generally purchasable for
significantly lower prices than our competitors.’ Should a customer find a game or kinetics
application at a lower price at another store we’ll match it by refunding the difference or
applying it to store credit for the customer.
If a customer is unable to find a particular game that they want, they can special order it
from our online store at www.gamego.com, even if it does not appear in the purchase options.
The customer would simply select the “Other” option and key in the specific name and version
of the game that they are seeking to purchase. Once the system has located the game a price will
be generated and the customer can resume with checkout as usual, unless in the rare event that it
is unavailable or no longer in circulation.
Our philosophy is providing exceptional customer service by making our and all game products
available to our customers at the best or lowest possible prices.

4. Game Go Personnel Management Job Descriptions & Titles
Job Title Job Description
President & Chief Executive Performs checks and balances to assure that company operations
Officer (CEO) align with policy and objectives, and assures effective use of
resources. Supervises product design, as well as marketing and
promotions. Routinely meets with the board of directors and
company executives to discuss company progress. Qualifications:
Master’s degree in business administration (MBA) or a related field.
Salary $100,000.00 annually.
Regional Manager Oversees sales and operations of the corporate district. Assures
that shelves are stocked with inventory and that the district
remains within budget. Qualifications: Bachelor’s degree, preferably
in business management or administration. Sales and marketing
experience. Excellent leadership, communication, and
organizational skills a must. Salary $70,000.00 annually.
Human Resources Director Reports to the CEO Manages the Human Resources Department.

5. Game Go Job Titles & Descriptions
Job Title Job Description
Video Game Designers Design the video games.
Warehouse Stockers Stock and organize video games and supplies.
Cashiers Greet and assist customers; sell video games and supplies.
Online Customer Service Agents Take and fill customers’ online and/or over the phone orders.
Security Guards To monitor the facility and protect staff and customers, and for loss
prevention of inventory…

6. Game Go Supplies List
1. Game designing software
2. Color printers
3. Game covers
4. Publishing software (to design game cover jackets)
5. Computers
6. Color printers
7. Pricing labels
8. Scanners
9. Telephones
10. Fax machine
11. Scanning machine
12. Cash registers
13. Color copying machine
14. Paper clips
15. Game consoles (X Box 307, etc. for sale and to display/sample video games)
16. Staples
17. Staplers
18. Post It Notes
19. Office desks
20. Office chairs…