Ingenex Digital Marketing<br />Strategy For a Strategist<br />Pitch by <br />Michigan State University <br />Advertising S...
Gurus, Masters; the Elite<br />Ingenex Digital Marketing  provides clients with full service from Ann Arbor, <br />Michiga...
Bring It On!<br />The fact is that information for internet marketing is everywhere.<br />The question is, how will Ingene...
It’s a Theme Party<br />The theme for this marketing strategy is to send an effective minimalistic message <br />with a cl...
The Portfolio<br />The Ingenex portfolio is a testament to the success of the agency as well as the client  <br />it is cr...
Vessels of Success<br />Ingenex utilizes online tools and technology to make sure that potential clients find them for bus...
The Comparison <br />Companies Not Using New Media<br />Low reach<br />Low frequency<br />Unneeded ad costs<br />Uncredibl...
A Bit of Strategy<br />Ingenex Digital Marketing is meant to overall create a higher level of success for the client. <br ...
Show Me The Money!<br />Okay, so we’ve got some ideas of how to stay in front of the consumer, Facebook, <br />blogging, T...
Wrap It Up<br />Now get out there and rope some more clients <br />Ingenex! <br />YOU DA BEST!<br />
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Ingenex digital marketing

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A marketing strategy for a digital marketing agency

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  • Demonstrate your understanding of your client&apos;s business, challenges and goalsThe business- personnel excell in all parts of marketing with expert team members in copy writing, website development, search engine marketing and optimization, digital technologies, social media, and strategy experts
  • Ingenex digital marketing

    1. 1. Ingenex Digital Marketing<br />Strategy For a Strategist<br />Pitch by <br />Michigan State University <br />Advertising Student <br />Roque Ybarra<br />
    2. 2. Gurus, Masters; the Elite<br />Ingenex Digital Marketing provides clients with full service from Ann Arbor, <br />Michigan. <br />This team of marketing professionals include experts in the areas of: <br />copy writing<br />website development<br />search engine marketing & optimization<br />digital technologies<br />social media<br />and unparalleled strategy<br />A proven digital marketing agency such as Ingenex is constantly challenged <br />to achieve success. Expect nothing less than greatness from this agency. <br />
    3. 3. Bring It On!<br />The fact is that information for internet marketing is everywhere.<br />The question is, how will Ingenex show it’s clients, with out a doubt, that they need this agency’s skill for their business’ online presence?<br />From a business owners point of view; ‘Why would I want to pay someone to make my business a Facebook page?’<br />This is the challenge of a digital marketing agency. Ingenex must successfully communicate the potential selling power they will unlock with use of the latest technologies, strategies, and creative solutions.<br />The goal is simple; Ensure clients are found first so Ingenex stays on top.<br />
    4. 4. It’s a Theme Party<br />The theme for this marketing strategy is to send an effective minimalistic message <br />with a clear undertone of BUY MY SERVICES<br />A digital marketing agency should be able to prove that their work is successful <br />through client testimony and an impressive portfolio of work.<br />
    5. 5. The Portfolio<br />The Ingenex portfolio is a testament to the success of the agency as well as the client <br />it is created for.<br />“The team at Ingenex did an incredible job of exceeding our expectations and <br />delivering on what they promised for our website and social media marketing"<br /> — Michael Stafford, Director, Cranbrook Institute of Science<br />This website created for Cranbrook Institute of Science has an asthetic and <br />professional look that challenges standard websites.<br />
    6. 6. Vessels of Success<br />Ingenex utilizes online tools and technology to make sure that potential clients find them for business. <br />These tools such as Facebook, Twitter, blogs, and AdWords, will help facilitate communication between web users about Ingenex and spread the word of the great work that they are doing for clients.<br />
    7. 7. The Comparison <br />Companies Not Using New Media<br />Low reach<br />Low frequency<br />Unneeded ad costs<br />Uncredible<br />Low search ranking<br />Will not stand out in the masses of online company websites<br />Companies Using Ingenex Tools<br />High reach<br />High frequency<br />Higher traffic<br />Regular customer communication<br />Global recognition<br />Perceived as knowledgeable and credible. <br />Ect.<br />
    8. 8. A Bit of Strategy<br />Ingenex Digital Marketing is meant to overall create a higher level of success for the client. <br />But how will they reach those that are not yet on the web, or savvy enough to find Ingenex itself?<br />The answer could be to maintain a presence in the traditional advertising mediums with a welcoming message of new world advertising and marketing solutions.<br />Creating ads in print and other traditional mediums for local publications could open up a new untouched market for future Ingenex clients.<br />
    9. 9. Show Me The Money!<br />Okay, so we’ve got some ideas of how to stay in front of the consumer, Facebook, <br />blogging, Twitter, Google Ads, and maybe a bit of traditional to catch the ones we’ve <br />missed.<br />Measurement of success needs to be considered in any strategy. The best way of <br />Considering how well your strategy is doing is do use ROI; Return On Investment.<br />Since Ingenex specializes in digital marketing there will be no specific time of year to <br />pulse marketing harder than other times.<br />
    10. 10. Wrap It Up<br />Now get out there and rope some more clients <br />Ingenex! <br />YOU DA BEST!<br />
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