Greg WadeManaging Director,Southeast Asia,Research In Motion®
DEVCON Asia First for Asia Monetization Development choice BlackBerry® advantage BlackBerry® PlayBook™
History of BlackBerrySubscribers 1997 1998 1999 1999 2000 2001 2003 2006 2008 2009 2010
BlackBerry community 580+ 55 million + partners and distributors Growth of global across 175+ 250,000%+ 17,000+ subscriber since IPO global employees accounts countries worldwide BBM 35 million+ #2 smartphoneworld’s largest 300,000+ App World users and vendor mobile registered developers in Southeast Asia (IDC, social network 2 million November ‘10) downloaded every day
Opportunity for BlackBerry developers• 54 % growth in Asia-Pacific smartphone market by 2015 (Frost & Sullivan, August 2010)• Annual smartphone shipments in Asia will quadruple by 2015, giving Asia 39 percent of smartphone shipments during 2015 (IMS Research, 2010)• Smartphone shipments in Asia Pacific to grow at 40.3% from 2009 to 2014, compared with 6.3% for feature phones (IDC, December 2010)
Understanding BlackBerry users• Key Findings: • Indonesian and Thai consumers generally see BlackBerry having stronger match with push-base apps • More users know of BlackBerry’s App World than Android’s App Market in Indonesia, Malaysia and Thailand • Different consumer needs at country level do exist despite Social Networking being the top most used application as the 2nd ranked app is different: Indonesia- General Search; Thailand- Games & Malaysia- Communications• TNS research: 1,100 users in Indonesia, Thailand, Malaysia & 12 focus groups• Dedicated track for developers to learn more on Friday (14 th Jan) at 4:30- 5:30pm
Super App Experience• Always-on experience• Seamless integration with native apps and 3rd party apps• Proactive, notification-driven• Contextualized• Social and connected• Efficient and intelligent
Some of our Top Apps Color ID I Heart Radio Kaglom Calorie Tracker Quick Launch Lance Armstrong White Noise MP3 Player Bloomberg Pandora Personal Assistant Poynt Tetris Aerize Optimizer THE Flashlight Score Mobile Slacker Radio BigTinCan Drive Safely Tune Wiki BuzzMe Pro Quick Pull MyFantasy Teams For BlackBerry BlackBerry Weather Eye Weather Bug Movies Messenger
World’s largest mobile social network• 33m+ BBM community• Key attributes: - Real-time message delivery between individuals or groups - Location sharing & alerts - Photo and media sharing - Instant feedback on delivery status• Take advantage of BBM in your apps - Increases revenue potential for developers - More than APIs - Available on new and in-market devices
BlackBerry® PlayBook™ tablet• Uncompromised web browsing• True multitasking• High performance multimedia• Out-of-the-box enterprise support
BlackBerry® PlayBook™ tablet • Dual core processor, 1GB of RAM, two HD video cameras • Five finger multi-touch • Less than half an inch thick • QNX technology: the most powerful, reliable, user friendly tablet operating system • Built-in support for Adobe Flash 10.1 and HTML 5 • WiFi 802.11 b/g/n • Professional grade security
What’s in store for DEVCON Asia• Dedicated tracks for: - Java development - Web development - Monetising apps - Profile of Southeast Asia BlackBerry user• Different format sessions: - Tutorials - Hands-on labs - Ask-the-experts• Download the DevCon Asia 2011 app: Available at BlackBerry App World™
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