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IBM Global Technology Services




Business continuity and resiliency services from IBM
Strengthen your business with cloud computing—delivering greater resiliency
and a more globally accessible environment




May 2009
2    Business continuity and resiliency services from IBM




     Contents                                   On the horizon: cloud computing
2    On the horizon: cloud computing
                                                Predicted to transform IT over the next decade, cloud computing is an emerging
2    Using cloud technology to                  trend that provides rapid access to dynamically scalable and virtualized IT
     manage your availability, data             resources. As a leading-edge provider of cloud technology, IBM is embracing its
     and overall resiliency                     potential to enable highly efficient and dynamic IT infrastructures that are more

4    Weathering the storm with a                elastic and responsive to potential disruptions and data loss. Virtualization tech-

     cloud-based business resiliency            nologies combined with new cloud management techniques enable IBM to provide

     strategy                                   a simplified “anywhere, anytime” self-service approach for the delivery and con-
                                                sumption of IT services. Because they provision and allocate services on demand,
5    IBM Information Protection
                                                cloud-based technologies can provide unlimited scalability and a higher-quality,
     Services
                                                more efficient infrastructure while simultaneously fostering rapid innovation—all with
        ●   Remote data protection              significant cost savings. In other words, using a cloud-based approach can free
                                                you to reap immediate benefits of a specific technology instead of having to spend
        ●   Email management express
                                                time, resources, and money focusing on how to implement it.
        ●   Fastprotect online
12   IBM Resiliency Consulting                  Using cloud technology to manage your avail-
     Services                                   ability, data and overall resiliency
13   Adopting a smarter business                Your business is challenged with meeting the demand for continuous availability
     resiliency strategy with IBM               while also effectively managing enormous amounts of information that continue to

14   For more information                       grow, much of it online and often with no offline option for conducting business.
                                                When your systems are down, you risk more than loss of revenue and productivity:
                                                you jeopardize business-critical data as well as damage to your brand. And if you
                                                fail to comply with increasing and evolving government regulations, you potentially
                                                face additional, long-lasting repercussions that can include steep penalties. So how
                                                can you ensure less downtime and provide greater resiliency of your distributed
                                                systems, information and applications if they do become unavailable?
Business continuity and resiliency services from IBM     3




“There is a perfect storm           IBM can help your enterprise develop a cost-effective strategy to manage and

brewing in IT: Business managers    store your data, along with our recovery capabilities that can provide greater pro-
                                    tection against data loss and downtime. Using the dynamic approach of cloud
are looking for ways to cut costs
                                    computing that focuses on services and applications delivered independently from
to address current economic
                                    any underlying infrastructure (as shown in this figure), we can help free your organi-
conditions, and IT departments      zation from software, hardware and implementation expenses and reduce your IT
are being asked to provide higher   management costs. IBM Information Protection Services are “pay-as-you-use”
levels of availability than ever    managed services that are made available in a simplified way and delivered on
before with flat or even shrinking   demand, so you purchase only what you need, which in turn, helps streamline
IT budgets.” 1                      expenditures. And because they are delivered using highly efficient, security-rich
                                    resources with proven capabilities that can be rapidly provisioned and scaled up

Organizations are facing            and down, your IT management is easier, and your business is more responsive
                                    and able to deliver a consistently high quality of service. As a result, your
tremendous data-growth
                                    enterprise is able to adapt and nimbly respond to marketplace changes—and to
challenges, increased demand for
                                    unplanned outages.
continuous uptime and the need
to significantly lower costs.

Gartner defines cloud computing
as “a style of computing where
scalable and elastic IT-enabled
capabilities are delivered as
services to external customers
using Internet technologies.”2


                                    An example of how business continuity and resiliency services could be delivered
4   Business continuity and resiliency services from IBM




      Cloud computing is a smart               Weathering the storm with a cloud-based
      service delivery model that
                                               business resiliency strategy
      enables:
                                               The digital age, with its unbroken, ubiquitous stream of real-time updates about
      ●   Less complexity and simplified        various natural and manmade disasters occurring on the planet, has created a
          infrastructure                       heightened awareness among businesses, regulatory agencies and stakeholders
                                               about the need to safeguard their information against such events. Most data loss
      ●   Elastic scalability, for greater
                                               is caused by less newsworthy occurrences, such as hardware problems, software
          business resiliency and
                                               corruption or human error, but to remain agile, your business needs to be prepared
          flexibility                           at all times, for all types of disruptions, across all types of devices. Many chief infor-
      ●   IT delivery as a service,            mation officers erroneously believe they have an effective plan in place, but they
                                               often fail to consider the cost of business process disruption or the overall business
          available anywhere
                                               impact of downtime, lost data and productivity, the downstream effects of which
                                               can be significant and long lasting. Traditional approaches to disaster recovery typi-
                                               cally focus on merely restarting and restoring the infrastructure and data across
                                               multiple sites. Data stored on laptops, desktops and in email is rarely given top
                                               priority—in most cases handled with only sporadic backups—so you can face con-
                                               siderable gaps in backups and risk significant loss of critical information data
      Cloud computing technology
                                               stored on these devices.
      can empower you with:

      ●   Predictable access virtually         To withstand—and thrive—amid various challenging conditions and types of threats

          anytime, from anywhere               means you need to do more than create a reliable, cost-efficient infrastructure that
                                               supports growth and helps manage extreme amounts of information across multi-
      ●   Flexible scaling of resources        ple remote sites. You also need to develop a holistic business continuity strategy

      ●   Rapid provisioning                   that can keep your business up and running, protect your data and your brand
                                               (and retain your customers), and ultimately, help reduce your total operating costs
      ●   Potentially reduced total cost       over the long term. Creating such a solution on your own can seem a daunting and
          of operations                        insurmountable goal.
Business continuity and resiliency services from IBM            5




“As a global business                 As a trusted industry leader with decades of experience in delivering remote tech-

community, we are faced               nology services to companies around the world, IBM is combining its proven
                                      expertise in business resiliency solutions with the advantages of cloud computing
with an unprecedented level of
                                      to bring you virtually uninterrupted services delivery, as well as email archiving, data
uncertainty and risk.”3
                                      protection and robust recovery capabilities. IBM’s cloud-based solutions build on
                                      our 40-year history of eliminating downtime and protecting data in the most
                                      demanding business environments and underscore our commitment to help your
                                      business achieve the highest standards of resiliency possible. And by tapping into
                                      our expertise, strict standards for service quality, and our end-to-end assessment
                                      and discovery tools specifically designed to meet your unique requirements
                                      and to help you achieve optimal return on investment, your enterprise is able to
                                      smoothly transition to a highly virtualized, reliable and available cloud environment.


                                      IBM Information Protection Services:
                                      Safeguarding your information with a
                                      managed resiliency services approach
                                      Enterprises of all industries and sizes are realizing that the IT team is a valuable
                                      strategic resource that should be proactively focused on revenue-generating inno-
                                      vation and mission-critical projects. All too often, though, companies aren’t capital-
“It’s easy to fall into the trap of
                                      izing on the key skills and talent of their IT staff, who are instead allocated to
thinking that disasters happen
                                      managing data on the network and maintaining the equipment and resources that
elsewhere to other people, but a
                                      support the network. Transitioning to managed services can offload these tasks,
responsible business continuity       freeing IT resources for more important projects while delivering greater availability,
professional needs to be ready        security-rich protection and recoverability than the vast majority of companies
for that worst-case scenario.”   4
                                      could achieve on their own.
6   Business continuity and resiliency services from IBM




      IBM Information Protection               IBM Information Protection Services use cloud-based technologies to help alleviate
      Services offer a range of                the burden of protecting your information and the demand for near-perfect avail-

      fully managed data protec-               ability with professionally managed business continuity and resiliency services.

      tion services that can help              Using automatic, security-rich data backup and recovery services for servers, our
                                               information protection services can help you protect, manage and recover your
      reduce your backup costs by
                                               data and email no matter where it resides—whether the data is onsite, stored
      up to 40 percent.
                                               remotely or housed on your laptops and desktops.
      This portfolio of services
      includes:                                IBM Information Protection Services – remote data protection
                                               As the volume of distributed data explodes and regulatory compliance pressures
      ●   Remote data protection
                                               continue to rise, it is imperative for your business to regularly back up business-
      ●   Remote data protection               critical data as well as manage the costs of building and maintaining the infrastruc-
          express                              ture. And you must do it with limited IT resources and budgets. If you are like many
                                               organizations, you’re using tape backup technology, which can be a time-intensive
      ●   Email management express
                                               and sometimes ineffective process for handling user restore requests.
      ●   Fastprotect online
                                               Remote data protection services from IBM help you implement a robust data pro-
                                               tection and restore solution with on demand service for your servers, PCs and
                                               laptops—no matter where they are located. These services help monitor your data
                                               using cloud-based technologies and automatic, security-rich, offsite data backup
                                               and recovery capabilities for your PCs and servers, including files and databases.
                                               A pay-as-you-use subscription service, this offering includes the necessary hard-
                                               ware, software and operational support delivered through cloud-based technolo-
                                               gies for faster implementation of a best practices-based data protection strategy.
Business continuity and resiliency services from IBM              7




Remote data protection services are designed to provide:
●   Affordable, automatic distributed data protection and nonintrusive, scalable backups
●   Higher service levels, with reduced recovery time and recovery point objectives
●   Support for managing security and compliance
●   Flexible retention policies
●   Increased savings and return on your investment
●   Ease of use and a Web-based portal
●   Comprehensive, multivendor platform support


Benefits of this data protection service include:
●   Industry-leading de-duplication technology for rapid, bandwidth-efficient data transfer using
    cloud-based technologies
●   IT staff who are more available for mission-critical projects
●   End users who can manage their own backups based on predetermined policies
●   Automatic data backups—using cloud-based technologies and your existing network—to our
    security-rich, offsite data centers
●   Potential reduction of your backup total cost of ownership by up to 40 percent
●   Access to skilled IBM storage specialists worldwide who provide continuous monitoring
    and management


IBM also offers IBM Information Protection Services – remote data protection
express to help provide an affordable, professionally managed, offsite data backup
and recovery solution that can potentially deliver more consistent, automated data
protection for distributed locations, including branch offices, data centers and
remote sites. Information is backed up to a security-rich, remote location using
your existing internet protocol (IP) network. In the event of a system failure or acci-
dental deletion, you have the option to identify and recover files or folders from the
backup location.
8   Business continuity and resiliency services from IBM




      Email management express                 IBM Information Protection Services – email management express
      offers:                                  Email is a pervasive, business-critical application and also one of the most difficult
                                               to protect. A highly convenient communications tool, email is now a necessity that
      ●   Email continuity—Can help
                                               companies rely on to deliver internal messages as well as to provide around-the-
          ensure consistent and reliable       clock information to global customers, prospects, business partners and suppliers.
          access to email by providing         With the proliferation of email, most legal jurisdictions consider it to be a business
          an on demand backup email            record and a discoverable piece of evidence in litigation that must be produced
          system hosted by IBM                 upon request. Additionally, numerous industry regulations dictate strict retention
                                               periods for email messages, further deepening its value but also potentially con-
      ●   Email recovery—Can help              tributing to rapid data-store growth. Unfortunately, reliance on email is based on
          you prevent email data loss          the assumption that it is always available and easily retrievable. In reality, email sys-
          by quickly recovering and            tems require maintenance and are easy prey for viruses, technical system failures
          restoring lost email messages        and disasters. And when email goes down, planned or not, your entire communi-

          to the primary system after an       cations systems can come to a halt, dramatically impacting revenue, productivity
                                               and customer satisfaction as well as impeding your regulatory compliance efforts.
          outage is fixed

      ●   Emergency notification and            Enterprise tape-based email backups occur periodically, leaving potential gaps in
          collaboration services—Uses          data recovery. With email management express from IBM, you can help ensure that
          all available communication          no email data is lost and maintain near-continuous email communications, even
                                               when your primary email system is down. A trusted provider with a worldwide
          channels during a crisis to
                                               presence, IBM offers a suite of cost-effective, cloud-based technologies designed
          help locate people, deliver
                                               to support and enhance your vital email systems, such as email continuity for users
          messages and gather
                                               (including those using wireless devices such as BlackBerry devices or smart-
          information in near real-time        phones), email recovery and email archiving. With this level of email continuity,
                                               you can better protect revenue and significantly improve employee productivity by
Business continuity and resiliency services from IBM          9




Email management express
                 express             providing consistent and reliable access to email, while also recovering and restor-
offers:                              ing email messages to the primary email system after the outage is resolved. This
                                     service is designed to be seamless and transparent, available directly through the
●   Email wireless continuity—       Microsoft® Outlook client, through any Web browser or a covered BlackBerry
    For wireless device users, an    device, so continuous email capability is not contingent on the availability of your
    option that can help reduce      primary email system. And because no proprietary software or up-front investment

    downtime by providing            is needed, you can select just the services and capabilities that meet your needs,
                                     environment and budget for a rapid and cost-efficient solution. Email management
    security-rich, reliable access
                                     express provides offsite security-rich storage of your email based on your specific
    to email during technical
                                     retention and deletion policies. With capabilities that help you to archive and more
    failures, Microsoft Exchange
                                     easily retrieve messages and facilitate e-discovery, you are able to quickly demon-
    outages and routine              strate compliance with regulatory requirements or produce legal evidence during
    maintenance                      the course of litigation—all with the potential to reduce primary data storage by as
                                     much as 80 percent.
●   Email archiving—Can help
    minimize storage on your
                                     With our email management express emergency notification and collaboration serv-
    primary email system, as         ice, you can also gain critical assistance during a crisis or an emergency, when
    well as support your             normal lines of communication may fail when they are needed most. Using a
    organization during litigation   hosted communication platform to contact your employees, customers and other
    or investigation by providing    stakeholders through email, short message service (SMS), fax and voice, the

    email archiving policy-          unique two-way communication also enables you to collect and distribute informa-
                                     tion during the event. Through this hosted Web portal, you are able to provide
    management capabilities for
                                     additional collaboration tools to handle the crisis event throughout its duration,
    e-discovery and regulatory
                                     potentially accelerating recovery time.
    compliance
10   Business continuity and resiliency services from IBM




       IBM Business Continuity and              Email management express services from IBM offer an expanded portfolio of serv-

       Resiliency Services has more             ices and options designed to:

       than 150 data centers around the
                                                ●   Provide a comprehensive, cloud-based standby email system that can be activated in minutes to
       globe and offers a range of
                                                    help ensure email continuity, including wireless devices
       capabilities from advisory               ●   Recover and restore email messages to the primary email system after an outage is resolved
       services to fully managed                ●   Archive emails using customer-defined policies to help support e-discovery, regulatory compliance
       resilient infrastructures. These             inquiries and storage management
       centers are available now to             ●   Provide emergency notification and collaboration services that enable the use of a hosted com-
       provide access to leading-edge               munication platform to contact employees, customers and other constituents using email, SMS,
                                                    fax and voice during an emergency
       expertise and technology to
                                                ●   Help protect revenue and improve employee productivity by providing consistent and reliable
       help evaluate current cloud
                                                    access to email
       architectures against resiliency
       best practices, including                IBM Information Protection Services – fastprotect online
       identifying, quantifying, and            With the emphasis on data security, compliance and disaster recovery, your IT
       prioritizing gaps and risks, as          administrators are challenged to protect your company’s data regardless of where
       well as providing the ongoing            it resides. And not only is the amount of data that must be managed growing at an

       design assistance and                    unprecedented rate, it’s also becoming more distributed. Too often, IT organiza-
                                                tions primarily focus on protecting corporate information housed within the walls of
       management expertise to help
                                                their data centers and fail to consider the critical, highly sensitive and proprietary
       you operate a more resilient
                                                information stored on their desktops and laptops.
       infrastructure.
Business continuity and resiliency services from IBM                      11




Fastprotect online provides managed data protection for your desktop and laptop
systems using cloud technologies to deliver a data backup solution designed to be
continuous, security-rich and easy to manage, with unlimited capacity for your local
and remote data files. This new offering from IBM Business Continuity and
Resiliency Services—which works in tandem with IBM Tivoli® Continuous Data
Protection for Files—uses cloud technologies to automatically back up your local
and remote data to a vault hosted at an IBM Business Resilience Data Center.
Based on a cost-efficient hybrid Software as a Service (SaaS) option that allows
you to pay for only what you use, you can immediately gain a backup solution for
your desktops and laptops that lets you leverage IBM’s proven best practices
for eliminating data loss and automating data protection and recovery capabilities
for greater business resilience.


Fastprotect online is designed to help:


●   Protect your laptop and desktop systems with a fully managed information protection service,
    potentially improving overall total cost of ownership by up to 40 percent
●   Protect your most important files on an ongoing basis with continuous near real-time backup
●   Deliver improved recovery-point objectives with near real-time backups, maximizing backup suc-
    cess rates
●   Improve recovery-time objectives with fast recovery from disk, reducing recovery time to days or
    even hours
●   Allow for better utilization of IT resources by allocating them to strategic, mission-critical priorities
12   Business continuity and resiliency services from IBM




       IBM’s comprehensive portfo-              IBM Resiliency Consulting Services
       lio of business continuity and
                                                To be completely confident that your overall cloud environment is resilient,
       resiliency services include:
                                                IBM Business Continuity and Resiliency Services can assess the resiliency of your
       ●   IBM Resiliency Consulting            environment through our IBM Resiliency Consulting Services. Designed to provide
                                                an impartial and vendor-neutral assessment to verify your company’s resiliency with
           Services. Helps assess,
                                                applications or services delivered through your public or private cloud environ-
           design, implement and test
                                                ments, this service helps you determine the ability to sustain those resilience
           effective enterprisewide IT
                                                capabilities over time. IBM consultants evaluate your current cloud architecture
           and infrastructure risk and          compared with IBM’s resiliency best practices and follow up with ongoing design
           business resiliency programs         assistance and management expertise to create a more resilient infrastructure.
           that are better aligned with         Additionally, IBM consultants can help you develop your resilient cloud strategy,
           dynamic business objectives          plans, designs and tests to help ensure you can provide the levels of resilience that

           while optimizing costs               your enterprise requires and expects.

       ●   IBM Managed Resiliency
                                                 Elizabeth Arden, one of the world’s premier global beauty companies, recently
           Services. Helps mitigate
                                                 worked with IBM to create an innovative approach to protect business-critical
           the costs of downtime to              information through the cloud. In engaging with IBM Business Continuity and
           accelerate your recovery and          Resiliency Services, Elizabeth Arden has implemented a virtually 100-percent
           maintain an IT infrastructure         reliable solution that helps ensure the global restoration, recovery and resilience
           that supports ongoing service         of its key mission-critical applications, including enterprise resource planning

           availability and continuity for       (ERP), data warehouse email backup and archival from any IBM recovery center,
                                                 and more important, helps ensure preservation of its global brand.
           enhanced performance
Business continuity and resiliency services from IBM   13




IBM’s comprehensive portfo-          Adopting a smarter business resiliency
lio of business continuity and       strategy with IBM
resiliency services include:
                                     Standing strong in the storm of an unpredictable economy means taking proactive
●   IBM Information Protection       measures that help your enterprise anticipate, withstand and recover from unex-
    Services (part of                pected loss of information. IBM Business Continuity and Resiliency Services are
                                     designed to help protect your processes, data and brand through unparalleled
    IBM Managed Resiliency
                                     offerings from our consulting services all the way through managed resiliency serv-
    Services). Helps protect,
                                     ices to IT infrastructure recovery. IBM currently manages more than 42 petabytes of
    manage and back up your
                                     data from 3,400 customers. And with over 150 business resilience centers around
    critical data based on           the world, IBM Business Resilience Centers help create local points of presence for
    regulatory requirements and      your cloud technology-based services delivery, offering you worldwide coverage to
    business needs so you can        meet your business resilience needs. Using a proven global delivery method,
    implement a plan based on        IBM provides services to your data centers that are tailored to help you meet and

    your priorities for backup,      manage the specific regulatory and cultural requirements of each location, while
                                     maintaining standard timelines, methodologies and levels of quality that help ensure
    retention and retrieval—
                                     consistency—so your company receives high-quality services delivery, wherever
    enabling virtually anywhere,
                                     you are, now and in the future.
    anytime access to information
    in the extended enterprise
                                      One of Houston’s largest and fastest-growing human services agencies,
●   IBM Infrastructure Recovery       Neighborhood Centers serves over 200,000 citizens in southwest Texas. The
    Services. Helps you respond       nonprofit organization depends on IBM Business Continuity and Resiliency
    to, and recover from,             Services to back up server and PC data from distributed environments, and
    disruptive events more            store it in security-rich offsite locations.

    effectively, so you can reduce
                                      “IBM cloud services were critical in our community recovery efforts following
    the costs and timeframes
                                      Hurricane Ike. The benefits of cloud services reach far beyond disaster
    associated with recovering
                                      recovery. Better data protection—demonstrating that we are good stewards of
    your business operations,         information—has become a selling point for us in winning contracts.”
    including work area and IT        —Tom Comella
    recovery as well as crisis        Chief information officer
    management and response           Neighborhood Centers Inc.
14   Business continuity and resiliency services from IBM




                                                As a global leader in technical innovation including cloud computing technology,
                                                IBM can assess, design, implement and manage your business infrastructure to
                                                help ensure superior resiliency, providing you with the opportunity to leverage sig-
                                                nificant cost advantages while maintaining the highest levels of integrity, responsi-
                                                bility and control. IBM’s approach combines more than 40 years of experience in
                                                delivering business resiliency to large enterprises. Now combined with the advan-
                                                tages of a cloud computing infrastructure, we help deliver a business continuity
                                                and resiliency solution based on tested methodologies, architecture and informa-
                                                tion management specifically designed with your enterprise in mind, so you can
                                                achieve measurably better results, faster—and with greater cost-effectiveness.


                                                For more information
                                                To learn more about how IBM can help protect your information while enabling you
                                                to gain the benefits of a cloud-based business continuity solution, contact your
                                                IBM representative, or visit: ibm.com/services/continuity
Notes
© Copyright IBM Corporation 2009
                                                          IBM Global Services
                                                          Route 100
                                                          Somers, NY 10589
                                                          U.S.A.
                                                          Produced in the United States of America
                                                          May 2009
                                                          All Rights Reserved
                                                          IBM, the IBM logo, ibm.com and Tivoli are
                                                          trademarks or registered trademarks of
                                                          International Business Machines Corporation in
                                                          the United States, other countries, or both. If
                                                          these and other IBM trademarked terms are
                                                          marked on their first occurrence in this
                                                          information with a trademark symbol (® or ™),
                                                          these symbols indicate U.S. registered or
                                                          common law trademarks owned by IBM at the
                                                          time this information was published. Such
                                                          trademarks may also be registered or common
                                                          law trademarks in other countries. A current list
                                                          of IBM trademarks is available on the Web at
                                                          “Copyright and trademark information” at
                                                          ibm.com/legal/copytrade.shtml
                                                          Microsoft is a trademark of Microsoft
                                                          Corporation in the United States, other
                                                          countries, or both.
                                                          Other product, company or service names may
                                                          be trademarks or service marks of others.
                                                          Use of the information herein is at the recipient’s
                                                          own risk. Information herein may be changed or
                                                          updated without notice. IBM may also make
                                                          improvements and/or changes in the products
                                                          and/or the programs described herein at any
                                                          time without notice.
                                                          References in this publication to IBM products
                                                          or services do not imply that IBM intends to
                                                          make them available in all countries in which
1
    Mickey S. Zandi, Ph.D.
                                                          IBM operates.
    From “21st Century Power and Cooling
    Pandemic” in Disaster Recovery Journal, 2009          Disclaimer: The customer is responsible for
                                                          ensuring compliance with legal requirements. It
2
    Gartner report, 7 January 2009, ID Number:
                                                          is the customer’s sole responsibility to obtain
    G00160275, by David Mitchell Smith and
                                                          advice of competent legal counsel as to the
    Daryl C. Plummer, p4
                                                          identification and interpretation of any relevant
3
    Lyndon Bird, International technical director for     laws and regulatory requirements that may
    The Business Continuity Institute                     affect the customer’s business and any actions
    From Disaster Recovery Journal, Fall 2008             the reader may have to take to comply with
4
    Elaine Comeau                                         such laws. IBM does not provide legal advice or
    Manager of business continuity and emergency          represent or warrant that its services or
    procedures for Standard Life of Canada                products will ensure that the customer is in
    From Disaster Recovery Journal, Spring 2009           compliance with any law or regulation.




                                                          BUW03011-USEN-00

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Yakhouba

  • 1. IBM Global Technology Services Business continuity and resiliency services from IBM Strengthen your business with cloud computing—delivering greater resiliency and a more globally accessible environment May 2009
  • 2. 2 Business continuity and resiliency services from IBM Contents On the horizon: cloud computing 2 On the horizon: cloud computing Predicted to transform IT over the next decade, cloud computing is an emerging 2 Using cloud technology to trend that provides rapid access to dynamically scalable and virtualized IT manage your availability, data resources. As a leading-edge provider of cloud technology, IBM is embracing its and overall resiliency potential to enable highly efficient and dynamic IT infrastructures that are more 4 Weathering the storm with a elastic and responsive to potential disruptions and data loss. Virtualization tech- cloud-based business resiliency nologies combined with new cloud management techniques enable IBM to provide strategy a simplified “anywhere, anytime” self-service approach for the delivery and con- sumption of IT services. Because they provision and allocate services on demand, 5 IBM Information Protection cloud-based technologies can provide unlimited scalability and a higher-quality, Services more efficient infrastructure while simultaneously fostering rapid innovation—all with ● Remote data protection significant cost savings. In other words, using a cloud-based approach can free you to reap immediate benefits of a specific technology instead of having to spend ● Email management express time, resources, and money focusing on how to implement it. ● Fastprotect online 12 IBM Resiliency Consulting Using cloud technology to manage your avail- Services ability, data and overall resiliency 13 Adopting a smarter business Your business is challenged with meeting the demand for continuous availability resiliency strategy with IBM while also effectively managing enormous amounts of information that continue to 14 For more information grow, much of it online and often with no offline option for conducting business. When your systems are down, you risk more than loss of revenue and productivity: you jeopardize business-critical data as well as damage to your brand. And if you fail to comply with increasing and evolving government regulations, you potentially face additional, long-lasting repercussions that can include steep penalties. So how can you ensure less downtime and provide greater resiliency of your distributed systems, information and applications if they do become unavailable?
  • 3. Business continuity and resiliency services from IBM 3 “There is a perfect storm IBM can help your enterprise develop a cost-effective strategy to manage and brewing in IT: Business managers store your data, along with our recovery capabilities that can provide greater pro- tection against data loss and downtime. Using the dynamic approach of cloud are looking for ways to cut costs computing that focuses on services and applications delivered independently from to address current economic any underlying infrastructure (as shown in this figure), we can help free your organi- conditions, and IT departments zation from software, hardware and implementation expenses and reduce your IT are being asked to provide higher management costs. IBM Information Protection Services are “pay-as-you-use” levels of availability than ever managed services that are made available in a simplified way and delivered on before with flat or even shrinking demand, so you purchase only what you need, which in turn, helps streamline IT budgets.” 1 expenditures. And because they are delivered using highly efficient, security-rich resources with proven capabilities that can be rapidly provisioned and scaled up Organizations are facing and down, your IT management is easier, and your business is more responsive and able to deliver a consistently high quality of service. As a result, your tremendous data-growth enterprise is able to adapt and nimbly respond to marketplace changes—and to challenges, increased demand for unplanned outages. continuous uptime and the need to significantly lower costs. Gartner defines cloud computing as “a style of computing where scalable and elastic IT-enabled capabilities are delivered as services to external customers using Internet technologies.”2 An example of how business continuity and resiliency services could be delivered
  • 4. 4 Business continuity and resiliency services from IBM Cloud computing is a smart Weathering the storm with a cloud-based service delivery model that business resiliency strategy enables: The digital age, with its unbroken, ubiquitous stream of real-time updates about ● Less complexity and simplified various natural and manmade disasters occurring on the planet, has created a infrastructure heightened awareness among businesses, regulatory agencies and stakeholders about the need to safeguard their information against such events. Most data loss ● Elastic scalability, for greater is caused by less newsworthy occurrences, such as hardware problems, software business resiliency and corruption or human error, but to remain agile, your business needs to be prepared flexibility at all times, for all types of disruptions, across all types of devices. Many chief infor- ● IT delivery as a service, mation officers erroneously believe they have an effective plan in place, but they often fail to consider the cost of business process disruption or the overall business available anywhere impact of downtime, lost data and productivity, the downstream effects of which can be significant and long lasting. Traditional approaches to disaster recovery typi- cally focus on merely restarting and restoring the infrastructure and data across multiple sites. Data stored on laptops, desktops and in email is rarely given top priority—in most cases handled with only sporadic backups—so you can face con- siderable gaps in backups and risk significant loss of critical information data Cloud computing technology stored on these devices. can empower you with: ● Predictable access virtually To withstand—and thrive—amid various challenging conditions and types of threats anytime, from anywhere means you need to do more than create a reliable, cost-efficient infrastructure that supports growth and helps manage extreme amounts of information across multi- ● Flexible scaling of resources ple remote sites. You also need to develop a holistic business continuity strategy ● Rapid provisioning that can keep your business up and running, protect your data and your brand (and retain your customers), and ultimately, help reduce your total operating costs ● Potentially reduced total cost over the long term. Creating such a solution on your own can seem a daunting and of operations insurmountable goal.
  • 5. Business continuity and resiliency services from IBM 5 “As a global business As a trusted industry leader with decades of experience in delivering remote tech- community, we are faced nology services to companies around the world, IBM is combining its proven expertise in business resiliency solutions with the advantages of cloud computing with an unprecedented level of to bring you virtually uninterrupted services delivery, as well as email archiving, data uncertainty and risk.”3 protection and robust recovery capabilities. IBM’s cloud-based solutions build on our 40-year history of eliminating downtime and protecting data in the most demanding business environments and underscore our commitment to help your business achieve the highest standards of resiliency possible. And by tapping into our expertise, strict standards for service quality, and our end-to-end assessment and discovery tools specifically designed to meet your unique requirements and to help you achieve optimal return on investment, your enterprise is able to smoothly transition to a highly virtualized, reliable and available cloud environment. IBM Information Protection Services: Safeguarding your information with a managed resiliency services approach Enterprises of all industries and sizes are realizing that the IT team is a valuable strategic resource that should be proactively focused on revenue-generating inno- vation and mission-critical projects. All too often, though, companies aren’t capital- “It’s easy to fall into the trap of izing on the key skills and talent of their IT staff, who are instead allocated to thinking that disasters happen managing data on the network and maintaining the equipment and resources that elsewhere to other people, but a support the network. Transitioning to managed services can offload these tasks, responsible business continuity freeing IT resources for more important projects while delivering greater availability, professional needs to be ready security-rich protection and recoverability than the vast majority of companies for that worst-case scenario.” 4 could achieve on their own.
  • 6. 6 Business continuity and resiliency services from IBM IBM Information Protection IBM Information Protection Services use cloud-based technologies to help alleviate Services offer a range of the burden of protecting your information and the demand for near-perfect avail- fully managed data protec- ability with professionally managed business continuity and resiliency services. tion services that can help Using automatic, security-rich data backup and recovery services for servers, our information protection services can help you protect, manage and recover your reduce your backup costs by data and email no matter where it resides—whether the data is onsite, stored up to 40 percent. remotely or housed on your laptops and desktops. This portfolio of services includes: IBM Information Protection Services – remote data protection As the volume of distributed data explodes and regulatory compliance pressures ● Remote data protection continue to rise, it is imperative for your business to regularly back up business- ● Remote data protection critical data as well as manage the costs of building and maintaining the infrastruc- express ture. And you must do it with limited IT resources and budgets. If you are like many organizations, you’re using tape backup technology, which can be a time-intensive ● Email management express and sometimes ineffective process for handling user restore requests. ● Fastprotect online Remote data protection services from IBM help you implement a robust data pro- tection and restore solution with on demand service for your servers, PCs and laptops—no matter where they are located. These services help monitor your data using cloud-based technologies and automatic, security-rich, offsite data backup and recovery capabilities for your PCs and servers, including files and databases. A pay-as-you-use subscription service, this offering includes the necessary hard- ware, software and operational support delivered through cloud-based technolo- gies for faster implementation of a best practices-based data protection strategy.
  • 7. Business continuity and resiliency services from IBM 7 Remote data protection services are designed to provide: ● Affordable, automatic distributed data protection and nonintrusive, scalable backups ● Higher service levels, with reduced recovery time and recovery point objectives ● Support for managing security and compliance ● Flexible retention policies ● Increased savings and return on your investment ● Ease of use and a Web-based portal ● Comprehensive, multivendor platform support Benefits of this data protection service include: ● Industry-leading de-duplication technology for rapid, bandwidth-efficient data transfer using cloud-based technologies ● IT staff who are more available for mission-critical projects ● End users who can manage their own backups based on predetermined policies ● Automatic data backups—using cloud-based technologies and your existing network—to our security-rich, offsite data centers ● Potential reduction of your backup total cost of ownership by up to 40 percent ● Access to skilled IBM storage specialists worldwide who provide continuous monitoring and management IBM also offers IBM Information Protection Services – remote data protection express to help provide an affordable, professionally managed, offsite data backup and recovery solution that can potentially deliver more consistent, automated data protection for distributed locations, including branch offices, data centers and remote sites. Information is backed up to a security-rich, remote location using your existing internet protocol (IP) network. In the event of a system failure or acci- dental deletion, you have the option to identify and recover files or folders from the backup location.
  • 8. 8 Business continuity and resiliency services from IBM Email management express IBM Information Protection Services – email management express offers: Email is a pervasive, business-critical application and also one of the most difficult to protect. A highly convenient communications tool, email is now a necessity that ● Email continuity—Can help companies rely on to deliver internal messages as well as to provide around-the- ensure consistent and reliable clock information to global customers, prospects, business partners and suppliers. access to email by providing With the proliferation of email, most legal jurisdictions consider it to be a business an on demand backup email record and a discoverable piece of evidence in litigation that must be produced system hosted by IBM upon request. Additionally, numerous industry regulations dictate strict retention periods for email messages, further deepening its value but also potentially con- ● Email recovery—Can help tributing to rapid data-store growth. Unfortunately, reliance on email is based on you prevent email data loss the assumption that it is always available and easily retrievable. In reality, email sys- by quickly recovering and tems require maintenance and are easy prey for viruses, technical system failures restoring lost email messages and disasters. And when email goes down, planned or not, your entire communi- to the primary system after an cations systems can come to a halt, dramatically impacting revenue, productivity and customer satisfaction as well as impeding your regulatory compliance efforts. outage is fixed ● Emergency notification and Enterprise tape-based email backups occur periodically, leaving potential gaps in collaboration services—Uses data recovery. With email management express from IBM, you can help ensure that all available communication no email data is lost and maintain near-continuous email communications, even when your primary email system is down. A trusted provider with a worldwide channels during a crisis to presence, IBM offers a suite of cost-effective, cloud-based technologies designed help locate people, deliver to support and enhance your vital email systems, such as email continuity for users messages and gather (including those using wireless devices such as BlackBerry devices or smart- information in near real-time phones), email recovery and email archiving. With this level of email continuity, you can better protect revenue and significantly improve employee productivity by
  • 9. Business continuity and resiliency services from IBM 9 Email management express express providing consistent and reliable access to email, while also recovering and restor- offers: ing email messages to the primary email system after the outage is resolved. This service is designed to be seamless and transparent, available directly through the ● Email wireless continuity— Microsoft® Outlook client, through any Web browser or a covered BlackBerry For wireless device users, an device, so continuous email capability is not contingent on the availability of your option that can help reduce primary email system. And because no proprietary software or up-front investment downtime by providing is needed, you can select just the services and capabilities that meet your needs, environment and budget for a rapid and cost-efficient solution. Email management security-rich, reliable access express provides offsite security-rich storage of your email based on your specific to email during technical retention and deletion policies. With capabilities that help you to archive and more failures, Microsoft Exchange easily retrieve messages and facilitate e-discovery, you are able to quickly demon- outages and routine strate compliance with regulatory requirements or produce legal evidence during maintenance the course of litigation—all with the potential to reduce primary data storage by as much as 80 percent. ● Email archiving—Can help minimize storage on your With our email management express emergency notification and collaboration serv- primary email system, as ice, you can also gain critical assistance during a crisis or an emergency, when well as support your normal lines of communication may fail when they are needed most. Using a organization during litigation hosted communication platform to contact your employees, customers and other or investigation by providing stakeholders through email, short message service (SMS), fax and voice, the email archiving policy- unique two-way communication also enables you to collect and distribute informa- tion during the event. Through this hosted Web portal, you are able to provide management capabilities for additional collaboration tools to handle the crisis event throughout its duration, e-discovery and regulatory potentially accelerating recovery time. compliance
  • 10. 10 Business continuity and resiliency services from IBM IBM Business Continuity and Email management express services from IBM offer an expanded portfolio of serv- Resiliency Services has more ices and options designed to: than 150 data centers around the ● Provide a comprehensive, cloud-based standby email system that can be activated in minutes to globe and offers a range of help ensure email continuity, including wireless devices capabilities from advisory ● Recover and restore email messages to the primary email system after an outage is resolved services to fully managed ● Archive emails using customer-defined policies to help support e-discovery, regulatory compliance resilient infrastructures. These inquiries and storage management centers are available now to ● Provide emergency notification and collaboration services that enable the use of a hosted com- provide access to leading-edge munication platform to contact employees, customers and other constituents using email, SMS, fax and voice during an emergency expertise and technology to ● Help protect revenue and improve employee productivity by providing consistent and reliable help evaluate current cloud access to email architectures against resiliency best practices, including IBM Information Protection Services – fastprotect online identifying, quantifying, and With the emphasis on data security, compliance and disaster recovery, your IT prioritizing gaps and risks, as administrators are challenged to protect your company’s data regardless of where well as providing the ongoing it resides. And not only is the amount of data that must be managed growing at an design assistance and unprecedented rate, it’s also becoming more distributed. Too often, IT organiza- tions primarily focus on protecting corporate information housed within the walls of management expertise to help their data centers and fail to consider the critical, highly sensitive and proprietary you operate a more resilient information stored on their desktops and laptops. infrastructure.
  • 11. Business continuity and resiliency services from IBM 11 Fastprotect online provides managed data protection for your desktop and laptop systems using cloud technologies to deliver a data backup solution designed to be continuous, security-rich and easy to manage, with unlimited capacity for your local and remote data files. This new offering from IBM Business Continuity and Resiliency Services—which works in tandem with IBM Tivoli® Continuous Data Protection for Files—uses cloud technologies to automatically back up your local and remote data to a vault hosted at an IBM Business Resilience Data Center. Based on a cost-efficient hybrid Software as a Service (SaaS) option that allows you to pay for only what you use, you can immediately gain a backup solution for your desktops and laptops that lets you leverage IBM’s proven best practices for eliminating data loss and automating data protection and recovery capabilities for greater business resilience. Fastprotect online is designed to help: ● Protect your laptop and desktop systems with a fully managed information protection service, potentially improving overall total cost of ownership by up to 40 percent ● Protect your most important files on an ongoing basis with continuous near real-time backup ● Deliver improved recovery-point objectives with near real-time backups, maximizing backup suc- cess rates ● Improve recovery-time objectives with fast recovery from disk, reducing recovery time to days or even hours ● Allow for better utilization of IT resources by allocating them to strategic, mission-critical priorities
  • 12. 12 Business continuity and resiliency services from IBM IBM’s comprehensive portfo- IBM Resiliency Consulting Services lio of business continuity and To be completely confident that your overall cloud environment is resilient, resiliency services include: IBM Business Continuity and Resiliency Services can assess the resiliency of your ● IBM Resiliency Consulting environment through our IBM Resiliency Consulting Services. Designed to provide an impartial and vendor-neutral assessment to verify your company’s resiliency with Services. Helps assess, applications or services delivered through your public or private cloud environ- design, implement and test ments, this service helps you determine the ability to sustain those resilience effective enterprisewide IT capabilities over time. IBM consultants evaluate your current cloud architecture and infrastructure risk and compared with IBM’s resiliency best practices and follow up with ongoing design business resiliency programs assistance and management expertise to create a more resilient infrastructure. that are better aligned with Additionally, IBM consultants can help you develop your resilient cloud strategy, dynamic business objectives plans, designs and tests to help ensure you can provide the levels of resilience that while optimizing costs your enterprise requires and expects. ● IBM Managed Resiliency Elizabeth Arden, one of the world’s premier global beauty companies, recently Services. Helps mitigate worked with IBM to create an innovative approach to protect business-critical the costs of downtime to information through the cloud. In engaging with IBM Business Continuity and accelerate your recovery and Resiliency Services, Elizabeth Arden has implemented a virtually 100-percent maintain an IT infrastructure reliable solution that helps ensure the global restoration, recovery and resilience that supports ongoing service of its key mission-critical applications, including enterprise resource planning availability and continuity for (ERP), data warehouse email backup and archival from any IBM recovery center, and more important, helps ensure preservation of its global brand. enhanced performance
  • 13. Business continuity and resiliency services from IBM 13 IBM’s comprehensive portfo- Adopting a smarter business resiliency lio of business continuity and strategy with IBM resiliency services include: Standing strong in the storm of an unpredictable economy means taking proactive ● IBM Information Protection measures that help your enterprise anticipate, withstand and recover from unex- Services (part of pected loss of information. IBM Business Continuity and Resiliency Services are designed to help protect your processes, data and brand through unparalleled IBM Managed Resiliency offerings from our consulting services all the way through managed resiliency serv- Services). Helps protect, ices to IT infrastructure recovery. IBM currently manages more than 42 petabytes of manage and back up your data from 3,400 customers. And with over 150 business resilience centers around critical data based on the world, IBM Business Resilience Centers help create local points of presence for regulatory requirements and your cloud technology-based services delivery, offering you worldwide coverage to business needs so you can meet your business resilience needs. Using a proven global delivery method, implement a plan based on IBM provides services to your data centers that are tailored to help you meet and your priorities for backup, manage the specific regulatory and cultural requirements of each location, while maintaining standard timelines, methodologies and levels of quality that help ensure retention and retrieval— consistency—so your company receives high-quality services delivery, wherever enabling virtually anywhere, you are, now and in the future. anytime access to information in the extended enterprise One of Houston’s largest and fastest-growing human services agencies, ● IBM Infrastructure Recovery Neighborhood Centers serves over 200,000 citizens in southwest Texas. The Services. Helps you respond nonprofit organization depends on IBM Business Continuity and Resiliency to, and recover from, Services to back up server and PC data from distributed environments, and disruptive events more store it in security-rich offsite locations. effectively, so you can reduce “IBM cloud services were critical in our community recovery efforts following the costs and timeframes Hurricane Ike. The benefits of cloud services reach far beyond disaster associated with recovering recovery. Better data protection—demonstrating that we are good stewards of your business operations, information—has become a selling point for us in winning contracts.” including work area and IT —Tom Comella recovery as well as crisis Chief information officer management and response Neighborhood Centers Inc.
  • 14. 14 Business continuity and resiliency services from IBM As a global leader in technical innovation including cloud computing technology, IBM can assess, design, implement and manage your business infrastructure to help ensure superior resiliency, providing you with the opportunity to leverage sig- nificant cost advantages while maintaining the highest levels of integrity, responsi- bility and control. IBM’s approach combines more than 40 years of experience in delivering business resiliency to large enterprises. Now combined with the advan- tages of a cloud computing infrastructure, we help deliver a business continuity and resiliency solution based on tested methodologies, architecture and informa- tion management specifically designed with your enterprise in mind, so you can achieve measurably better results, faster—and with greater cost-effectiveness. For more information To learn more about how IBM can help protect your information while enabling you to gain the benefits of a cloud-based business continuity solution, contact your IBM representative, or visit: ibm.com/services/continuity
  • 15. Notes
  • 16. © Copyright IBM Corporation 2009 IBM Global Services Route 100 Somers, NY 10589 U.S.A. Produced in the United States of America May 2009 All Rights Reserved IBM, the IBM logo, ibm.com and Tivoli are trademarks or registered trademarks of International Business Machines Corporation in the United States, other countries, or both. If these and other IBM trademarked terms are marked on their first occurrence in this information with a trademark symbol (® or ™), these symbols indicate U.S. registered or common law trademarks owned by IBM at the time this information was published. Such trademarks may also be registered or common law trademarks in other countries. A current list of IBM trademarks is available on the Web at “Copyright and trademark information” at ibm.com/legal/copytrade.shtml Microsoft is a trademark of Microsoft Corporation in the United States, other countries, or both. Other product, company or service names may be trademarks or service marks of others. Use of the information herein is at the recipient’s own risk. Information herein may be changed or updated without notice. IBM may also make improvements and/or changes in the products and/or the programs described herein at any time without notice. References in this publication to IBM products or services do not imply that IBM intends to make them available in all countries in which 1 Mickey S. Zandi, Ph.D. IBM operates. From “21st Century Power and Cooling Pandemic” in Disaster Recovery Journal, 2009 Disclaimer: The customer is responsible for ensuring compliance with legal requirements. It 2 Gartner report, 7 January 2009, ID Number: is the customer’s sole responsibility to obtain G00160275, by David Mitchell Smith and advice of competent legal counsel as to the Daryl C. Plummer, p4 identification and interpretation of any relevant 3 Lyndon Bird, International technical director for laws and regulatory requirements that may The Business Continuity Institute affect the customer’s business and any actions From Disaster Recovery Journal, Fall 2008 the reader may have to take to comply with 4 Elaine Comeau such laws. IBM does not provide legal advice or Manager of business continuity and emergency represent or warrant that its services or procedures for Standard Life of Canada products will ensure that the customer is in From Disaster Recovery Journal, Spring 2009 compliance with any law or regulation. BUW03011-USEN-00