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Tablet First: Designing Holistic Ubiquitous Experiences

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Mobility today means more than handsets in pockets. We are entering a world of ubiquitous network access to always-on cross-channel digital services, bringing multiple new dimensions of complexity to …

Mobility today means more than handsets in pockets. We are entering a world of ubiquitous network access to always-on cross-channel digital services, bringing multiple new dimensions of complexity to the job of user experience strategy and product design.

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  • This is a longstanding venerable form factor, both portable and suitable for getting things done. This Roman-era tablet requires a stylus (pre-Steve Jobs).
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Transcript

  • 1. Designing Holistic Ubiquitous ExperiencesChristian Crumlish | UXI Live - June 17, 2013Tablet First
  • 2. sorry...I couldn’t help myself
  • 3. Tablet First• Designing Holistic Ubiquitous Experiences• Christian Crumlish | UXI Live - June 17, 2013but seriously, folks
  • 4. Mobile First?
  • 5. Tablet First?
  • 6. First things first…• Research first• Understand customers first• Design a holistic experience first• Without regard to devices or endpoints• Platform first, APIs first
  • 7. and while I have you all here…
  • 8. ―Mobile‖ First
  • 9. Mobile means ubiquitous• It’s the user who’s mobile• ―best screen available‖• Mobile user journeys• Product as service• Holistic UX
  • 10. Doing ―mobile‖ second at CloudOn…• Tablet product came first• Second device: a step back to holistic• Assumptions vs. reality…
  • 11. One info hierarchy – many screens
  • 12. Some (painful) lessons learned• Refactoring to a single codebase across device formfactors• App store hassles ―The install process is the worst on-boarding ever invented byman‖ — Bill Scott• Getting instrumentation right• ―Going Mobile‖ – regularly walk around with the mobiledevice, using phone connectivity, and try to GSD.
  • 13. Holistic user experience
  • 14. Holistic UX Layouts (via Luke W)
  • 15. Map the ecosystem• Product as service• Device-agnostic experiences• Concept modeling• Extended user journeys• Meet the user where they are ―speak‖ email provide value before requiring commitment
  • 16. Scenario sketching Customer runs CloudOn app andconnects to CloudOn via wifi.
  • 17. Always work in parallelRegardless of the ―main‖ task, always consider Orientation Browser and native apps Multiple operating system styles and conventions Successive versions of OSes, devices, browsers Device fragmentation All form factors…when designing your holistic UX
  • 18. Landscape and portrait
  • 19. Browser vs. client app
  • 20. Browser vs. client app
  • 21. When in Rome…
  • 22. So when does Tablet First make sense?
  • 23. http://readwrite.com/2012/10/22/editors-note-welcome-to-the-new-readwrite
  • 24. http://www.wired.com/geekdad/2013/01/obama-ux-director
  • 25. https://twitter.com/paulmcaleer/status/325989938107650048Tablet first is our philosophy - and realstats back it up. The issue is more peoplestill think laptop *only*.— Paul McAleer, GoGo@paulmcaleer
  • 26. http://stream.wsj.com/story/latest-headlines/SS-2-63399/SS-2-218175/… a strategy called “tablet first,” which assumes thattablets are going to change how people work and will alsobecome the place where developers will create the mostinnovative applications and websites.
  • 27. ―[Tablet-first design] brings into account things like swipe….―Then if you start from there, then the mobile experience becomes arelatively simple space-constrained version of the design, while thedesktop experience nicely generalizes this is what you do with themouse. But the devil’s in the details.‖Sridhar Ramaswamy, Google SVP of ads and commerceSource: http://www.adweek.com/news/technology/fast-chat-google-svp-sridhar-ramaswamy-148914
  • 28. For devices that hit the market just three years ago, theyre doing pretty well,generating 8 percent of all Internet traffic. By Dara Kerr March 7, 2013 5:19 PM PSTThe numbers are out -- people increasingly prefer to browse the Internet ontablets rather than smartphones.http://news.cnet.com/8301-1035_3-57573182-94/tablets-surpass-smartphones-in-driving-global-web-traffic/
  • 29. What type of experience?• Focused, direct task? Start with handheld Get the basics right Optimize the core experiences• Creative, visually complex, spatially expansive task? Start with tablet (Especially for generative work, space matters) Then expand the design ―down‖ (to mobile) And ―up‖ to desklap
  • 30. Tablet First benefits• design ―from the middle out‖• focus on a medium form factor• support for portability• think in terms of gestures• address a mixed paradigm• Recommendation:– Prototype tablet experiences in the browser– Tools like http://draggabilly.desandro.com/ can help with this
  • 31. Questions?Thank you!Christian CrumlishDirector of ProductCloudOn, Inc.@mediajunkie