Integrating iBeacons with Passbook, a quick overview and demonstration.

•

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As part of the 'bring home the beacon' hackathon, I gave a quick workshop on Passbook and iBeacons, and how to integrate them with the Fosbury API.

Technology

Integrating iBeacons with
Passbook, a quick overview and
demonstration.
Bring home the beacon hackathon - February 28th, 2014 - Geekdom SF
Willem Spruijt - willem@fosbury.co -@wspruijt

Workshop overview

What is Fosbury?
Passbook and iBeacons
Fosbury API integration
Q&A

The Fosbury Magic

1. Create mobile wallet
campaigns

2. Easily reach your customers
using push messages and
location-based messages.

3. Drive store traﬃc and
consumer engagement

Distribute your campaign,
wherever your customers are
Post your campaign link through any social channel or email list,
to let customers instantly download your promotion.

1. Create mobile wallet campaigns

2. Easily reach your customers

3. Drive store traﬃc and engagement

Analyze the performance of your campaign
"What gets measured, gets managed". Track the success
of your campaign to understand the growth of your business.

1. Create mobile wallet campaigns

2. Easily reach your customers

3. Drive store traﬃc and engagement

Push messages
A direct line from you to the
customer.

WE HAVE A NEW
OFFER FOR YOU!

!
Engage your customers long after
the promotion has come and
gone. Fosbury push messages and
updates let you build relationships
that drive repeat customers and
increase revenue.

1. Create mobile wallet campaigns

2. Easily reach your customers

3. Drive store traﬃc and engagement

Location-based notifications
Is your customer close by? Trigger notifications directly to your customer’s
mobile devices to drive them to your store. Identify up to 10 locations
per pass and never be forgotten again.

1. Create mobile wallet campaigns

2. Easily reach your customers

3. Drive store traﬃc and engagement

Drive store traﬃc and consumer engagement

1. Create mobile wallet campaigns

2. Send push messages and trigger notifications

3. Drive store traﬃc and engagement

Passbook and iBeacons
Available since iOS7
pass.json:

Fosbury API

Manage Passbook and Google Wallet campaigns
REST API
SDKs for Ruby, PHP & Python

206 E 9th Street
Austin, Texas 78701
!
Willem Spruijt (CTO)
willem@fosbury.co
!
!
www.fosbury.co

Q&A

Resources
Passbook & iBeacons
Apple Passbook Documentation
!
!
!

Fosbury
http://fosbury.co
!
http://fosbury.co/blog
http://github.com/wearefosbury
!
!
http://docs.fosbury.apiary.io/

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Integrating iBeacons with Passbook, a quick overview and demonstration.

1. Integrating iBeacons with Passbook, a quick overview and demonstration. Bring home the beacon hackathon - February 28th, 2014 - Geekdom SF Willem Spruijt - willem@fosbury.co -@wspruijt

2. Workshop overview What is Fosbury? Passbook and iBeacons Fosbury API integration Q&A

3. The Fosbury Magic 1. Create mobile wallet campaigns 2. Easily reach your customers using push messages and location-based messages. 3. Drive store traﬃc and consumer engagement

4. Your pass, your brand, your design ! Extend your brand's reach by pulling design from Facebook, Twitter, or through a simple upload form. The same design your customers know and love. 1. Create mobile wallet campaigns 2. Easily reach your customers 3. Drive store traﬃc and engagement

5. Distribute your campaign, wherever your customers are Post your campaign link through any social channel or email list, to let customers instantly download your promotion. 1. Create mobile wallet campaigns 2. Easily reach your customers 3. Drive store traﬃc and engagement

6. Analyze the performance of your campaign "What gets measured, gets managed". Track the success of your campaign to understand the growth of your business. 1. Create mobile wallet campaigns 2. Easily reach your customers 3. Drive store traﬃc and engagement

7. Push messages A direct line from you to the customer. WE HAVE A NEW OFFER FOR YOU! ! Engage your customers long after the promotion has come and gone. Fosbury push messages and updates let you build relationships that drive repeat customers and increase revenue. 1. Create mobile wallet campaigns 2. Easily reach your customers 3. Drive store traﬃc and engagement

8. Location-based notifications Is your customer close by? Trigger notifications directly to your customer’s mobile devices to drive them to your store. Identify up to 10 locations per pass and never be forgotten again. 1. Create mobile wallet campaigns 2. Easily reach your customers 3. Drive store traﬃc and engagement

9. Drive store traﬃc and consumer engagement 1. Create mobile wallet campaigns 2. Send push messages and trigger notifications 3. Drive store traﬃc and engagement

10. Passbook and iBeacons Available since iOS7 pass.json:

11. Fosbury API Manage Passbook and Google Wallet campaigns REST API SDKs for Ruby, PHP & Python

12. CODE!

13. Install the gem/initialize the client

14. Create a pass template

15. Create a campaign

16. Add an iBeacon

17. Campaign page

18. Notification & Pass

19. 206 E 9th Street Austin, Texas 78701 ! Willem Spruijt (CTO) willem@fosbury.co ! ! www.fosbury.co Q&A

20. Resources Passbook & iBeacons Apple Passbook Documentation ! ! ! Fosbury http://fosbury.co ! http://fosbury.co/blog http://github.com/wearefosbury ! ! http://docs.fosbury.apiary.io/

Integrating iBeacons with Passbook, a quick overview and demonstration.

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