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SOCIAL MEDIA
YOUR DAILY ROUTINE

  The Portent Webinar Series




          Ian Lurie
         @portentint
      ian@portent.com
#PORTENTU
PORTENT.CO/SOCNAR
    (Yes, use .co, not .com)
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SOCIAL MEDIA
THE INTERNET’S WAY OF DRIVING US ALL CRAZY
CONTACT                                                                                      RETENTION
   SEO               PPC                                                                         Content         Curation
                                          Contact brings you potential customers
                                          using internet marketing channels.
Social media       Display                                                                    Performance       Site quality




                                                                                   Retention keeps potential
               Then start over again,                                                   customers around and
               but with a bigger                                                   gives you a chance to turn
               community.                                                             them into a community.




                                                                                                 Content         Curation
                                        Now, you have a chance to convert members
          Sales                         of that community into customers.
                                                                                                  E-mail        Site quality


CONVERSION                                                                                      COMMUNITY
Like me


                  Follow me



I have no
  pants!    Look at me!
Blah


                            Blah




700 FACEBOOK POSTS/SECOND
                            Nom


150 LBS CANDY CONSUMED/SECOND
YOU CAN’T JUST TALK


              blah blah
  blah blah   blah blah
  blah blah

                          blah blah
                          blah blah
SAY WHAT
MATTERS
HAVE A
ROUTINE
some
assumptions
TOOLS
Google Reader
GOOGLE.COM/READER
  (SAVE AND SKIM)
click
click
click
Or…

click
type
Ta-da!
Use folders!
Tag stuff!




                 click
             (or press ‘t’)
Tag stuff!
Pocket
GETPOCKET.COM
 (BOOKMARKS)
use tags
BufferApp.com
BUFFERAPP.COM
(SCHEDULE AND SEND)
click
If This, Then That
IFTTT.COM
(CONNECT IT ALL)
click
Activate:
  GOOGLE READER
  BUFFER
  POCKET
  TWITTER
  ETC?
use your tag
tag it!!
Hootsuite
HOOTSUITE.COM
(ORGANIZE YOUR STREAMS)
click
add
add
10-5-10
10 MINUTES IN
THE MORNING
MEASURE
REVIEW
ANSWER
CURATE
MEASURE
          click
more like this!
REVIEW




                           more like this!
    anything to re-read?
ANSWER
ANSWER
ANSWER
CURATE
USE THE ‘J’ KEY
GOOD STUFF? SCHEDULE IT!




    click
GOOD STUFF? SCHEDULE IT!



 pick your
 networks




             add your take
DONE.
NOT SURE? POCKET IT!
NOT SURE? POCKET IT!
NOT SURE? POCKET IT!
5 MINUTES
EVERY 90
MINUTES
ANSWER
CURATE
10 MINUTES BEFORE
YOU GO HOME
MEASURE
REVIEW
ANSWER
OTHER NETWORKS
LINKEDIN
PINTEREST
NICHES
DON’T NATTER
MATTER
PORTENT.CO/SOCNAR
    (Yes, use .co, not .com)
Q&A
#PORTENTU
Me:
@portentint

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Portent Webinar 7: Your daily social media routine

  • 1. SOCIAL MEDIA YOUR DAILY ROUTINE The Portent Webinar Series Ian Lurie @portentint ian@portent.com
  • 3. PORTENT.CO/SOCNAR (Yes, use .co, not .com)
  • 4. cau2on  pick  nits  dodge  ahem  equivocate  weasel  weasel  hem  haw  qualify  cau2on  pick  nits  dodge   ahem  equivocate  weasel  weasel  hem  haw  qualify  cau2on  pick  nits  dodge  ahem  equivocate  weasel   weasel  hem  haw  qualify  cau2on  pick  nits  dodge  ahem  equivocate  weasel  weasel  hem  haw  qualify   cau2on  pick  nits  dodge  ahem  equivocate  weasel  weasel  hem  haw  qualify  cau2on  pick  nits  dodge   ahem  equivocate  weasel  weasel  hem  haw  qualify  cau2on  pick  nits  dodge  ahem  equivocate  weasel   weasel  hem  haw  qualify  cau2on  pick  nits  dodge  ahem  equivocate  weasel  weasel  hem  haw  qualify   cau2on  pick  nits  dodge  ahem  equivocate  weasel  weasel  hem  haw  qualify  cau2on  pick  nits  dodge   ahem  equivocate  weasel  weasel  hem  haw  qualify  cau2on  pick  nits  dodge  ahem  equivocate  weasel   weasel  hem  haw  qualify  cau2on  pick  nits  dodge  ahem  equivocate  weasel  weasel  hem  haw  qualify   cau2on  pick  nits  dodge  ahem  equivocate  weasel  weasel  hem  haw  qualify  cau2on  pick  nits  dodge   ahem  equivocate  weasel  weasel  hem  haw  qualify  cau2on  pick  nits  dodge  ahem  equivocate  weasel   weasel  hem  haw  qualify  cau2on  pick  nits  dodge  ahem  equivocate  weasel  weasel  hem  haw  qualify   cau2on  pick  nits  dodge  ahem  equivocate  weasel  weasel  hem  haw  qualify  cau2on  pick  nits  dodge   ahem  equivocate  weasel  weasel  hem  haw  qualify  cau2on  pick  nits  dodge  ahem  equivocate  weasel   weasel  hem  haw  qualify  cau2on  pick  nits  dodge  ahem  equivocate  weasel  weasel  hem  haw  qualify   cau2on  pick  nits  dodge  ahem  equivocate  weasel  weasel  hem  haw  qualify  cau2on  pick  nits  dodge   ahem  equivocate  weasel  weasel  hem  haw  qualify  cau2on  pick  nits  dodge  ahem  equivocate  weasel   weasel  hem  haw  qualify  cau2on  pick  nits  dodge  ahem  equivocate  weasel  weasel  hem  haw  qualify   cau2on  pick  nits  dodge  ahem  equivocate  weasel  weasel  hem  haw  qualify  cau2on  pick  nits  dodge   ahem  equivocate  weasel  weasel  hem  haw  qualify  cau2on  pick  nits  dodge  ahem  equivocate  weasel   weasel  hem  haw  qualify  cau2on  pick  nits  dodge  ahem  equivocate  weasel  weasel  hem  haw  qualify   cau2on  pick  nits  dodge  ahem  equivocate  weasel  weasel  hem  haw  qualify  cau2on  pick  nits  dodge   ahem  equivocate  weasel  weasel  hem  haw  qualify  cau2on  pick  nits  dodge  ahem  equivocate  weasel   weasel  hem  haw  qualify  cau2on  pick  nits  dodge  ahem  equivocate  weasel  weasel  hem  haw  qualify   cau2on  pick  nits  dodge  ahem  equivocate  weasel  weasel  hem  haw  qualify  cau2on  pick  nits  dodge   ahem  equivocate  weasel  weasel  hem  haw  qualify  cau2on  pick  nits  dodge  ahem  equivocate  weasel   weasel  hem  haw  qualify  cau2on  pick  nits  dodge  ahem  equivocate  weasel  weasel  hem  haw  qualify   cau2on  pick  nits  dodge  ahem  equivocate  weasel  weasel  hem  haw  qualify  cau2on  pick  nits  dodge   ahem  equivocate  weasel  weasel  hem  haw  qualify  cau2on  pick  nits  dodge  ahem    
  • 5. SOCIAL MEDIA THE INTERNET’S WAY OF DRIVING US ALL CRAZY
  • 6. CONTACT RETENTION SEO PPC Content Curation Contact brings you potential customers using internet marketing channels. Social media Display Performance Site quality Retention keeps potential Then start over again, customers around and but with a bigger gives you a chance to turn community. them into a community. Content Curation Now, you have a chance to convert members Sales of that community into customers. E-mail Site quality CONVERSION COMMUNITY
  • 7. Like me Follow me I have no pants! Look at me!
  • 8. Blah Blah 700 FACEBOOK POSTS/SECOND Nom 150 LBS CANDY CONSUMED/SECOND
  • 9.
  • 10.
  • 11. YOU CAN’T JUST TALK blah blah blah blah blah blah blah blah blah blah blah blah
  • 15. TOOLS
  • 18. click
  • 19. click
  • 20. click
  • 22. type
  • 25. Tag stuff! click (or press ‘t’)
  • 27.
  • 31.
  • 34. click
  • 35.
  • 38. click
  • 39. Activate: GOOGLE READER BUFFER POCKET TWITTER ETC?
  • 40.
  • 42.
  • 44.
  • 45.
  • 48.
  • 49.
  • 50. click
  • 51. add
  • 52. add
  • 54. 10 MINUTES IN THE MORNING
  • 56. MEASURE click
  • 58. REVIEW more like this! anything to re-read?
  • 64. GOOD STUFF? SCHEDULE IT! click
  • 65. GOOD STUFF? SCHEDULE IT! pick your networks add your take
  • 66. DONE.
  • 80. PORTENT.CO/SOCNAR (Yes, use .co, not .com)