104. @PORTENTINT
WWW.PORTENT.COM
PORTENT.CO/ian-proposals
NEXT WEBINAR:
TIMING IT RIGHT: USING GOOGLE ANALYTICS
FOR MARKETING PUNCTUALITY
http://portent.co/timingitright
Editor's Notes
It’s not a cinch to figure out your ‘why’, but you can make it work. I like to start with this statement and fill in the blank. You can put that in your proposal if you want, but you’ll need to connect it to audience, too. You have to make a gut emotional connection based on the ‘why’.That’s the next step. Hopefully you’ve done this before – it’s kinda what marketing is.
I usually fill in the blank in this statement to make this work. It’s not perfect, but it can help. Here’s an example for us:
You should be able to tell the whole story w/o slides, first. Slides are a storytelling AID, not the story.
Why were David’s hands and head so big? To be better scene from below/at a distance.
Why were David’s hands and head so big? To be better scene from below/at a distance.