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30 TIPS FOR AWESOME
PRESENTATIONS
     The Portent Webinar Series




             Ian Lurie
            @portentint
         ian@portent.com
portent.co/ian-proposals



Yes, like this, no ‘m’.
#portentu



This is the hash tag
WHY DO PRESENTATIONS SUCK?
PRESENTATION <> SLIDES
TIP #0
USE YOUR TIME WISELY
WRITE   SLIDES   REVISE

           REHEARSE   PREP
TELL ME WHY
CONNECT THE HOW
USE STRONG LANGUAGE
SUPPORT YOUR AUDIENCE
TELL ME WHY
WHY ASK WHY?
BECAUSE ‘WHAT’ IS BORING.
THIS IS A DOG-SIZED SEMI-AQUATIC
RODENT WITH THICK FUR.




                  yawn
IF YOU LIKE
DOG-SIZED
RODENTS THAT
ALWAYS LOOK
SMUG, THEN
CAPYBARAS ARE
FOR YOU.

  @!#*&
  yeah.
I’M TELLING YOU THIS BECAUSE I
BELIEVE THAT
_______________________________
IF YOU _______________________
THEN YOU’LL WANT TO LISTEN.



          tip #2: Fill
         in the blank
WHY = VALUE
TIP #3: WRITE IT FIRST
WHY = VALUE
TIP #3: WRITE IT FIRST
TIP #4: HAVE A STRUCTURE
SAY WHAT YOU’LL SAY
SAY WHAT YOU’RE SAYING
SAY WHAT YOU SAID
HAVE STOPS
ALONG THE WAY
CONNECT
WHY TO HOW
IMPUTED VALUE
IMPUTED VALUE
CONNECTS WHY, HOW & WHAT
IMPUTED VALUE
IT’S ABOUT DETAILS
LOW IMPUTED VALUE
LOW IMPUTED VALUE
LOOKS BEAT
    UP
LOW IMPUTED VALUE


BROKEN FACE


    WATER
   DAMAGE
HIGH IMPUTED VALUE




                     BLEEP
HIGH IMPUTED VALUE


     LOOKS COOL


                     BLEEP
HIGH IMPUTED VALUE

         MOSTLY
         INTACT

   ANATOMICALLY      BLEEP
        CORRECT
IMPUTED VALUE
YOUR PRESENTATION
MUST HAVE IT
TIP #5
NO BULLETS
TIP #5
NO BULLETS
(except for lists)
TIP #6
AVOID ARIAL
BLOCK FONTS ARE FUN
GOTHAM
ARIAL BLACK
FRANKLIN GOTHIC
KNOCKOUT IS PRETTY AWESOME
BUT DON’T BE AFRAID
TO TRY UNUSUAL STUFF
ACADEMY ENGRAVED
BAUHAUS
IMPRINT
TIP #7
READABILITY IS PARAMOUNT
THE 10-FOOT TEST

TIP #6
THE 10-FOOT TEST
TIP #8
THINK BIG
at least 32
              pt type


TIP #8
THINK BIG
TREAT TYPE AS ART
TIP #9
COLORS FOR EMPHASIS
TIP #10
PLAY WITH LINE SPACING FOR
DIFFERENT EFFECTS. THIS
FEELS REALLY ‘TIGHT’ AND
TOGETHER. BUT IT’S HARDER
TO READ W/ LOTS OF WORDS.
TIP #10
FOR JUST A FEW WORDS
IT WORKS GREAT, THOUGH.
TIP #11
FOR SUPER EMPHASIS
VARY TYPE SIZES.
TIP #12
VARY SIZES AND SPACING FOR A
NICE SQUARE LOOK
TIP #13
NO WIGGLING
TIP #13
NO SQUIRMING
TIP #13
NO SMALL MOVEMENT
TIP #13
NO WIGGLING


   i am in a zen
      state.
TIP #14
USE FILLS FOR CONTRAST
TIP #14
USE FILLS FOR CONTRAST
TIP #14
USE FILLS FOR CONTRAST
TIP #14
USE FILLS FOR CONTRAST
SHOW YOUR PERSONALITY



         FILLED WITH
          PHOTO BG
         COLOR, 50%
        TRANSPARENCY.
TIP #15
LEARN THE GOLDEN RATIO
1.6   1
1.6           1




      BLEEP
TIP #15
LEARN THE GOLDEN RATIO
(but don’t let it rule your life)
TIP #16
CAREFUL WITH COLORS
FAVOR A NATURAL
COLOR PALETTE




                  From Tim Beard
TIP #17
USE PHOTOS THE RIGHT WAY
CONFRONTATION
WISDOM
GURU-NESS
JUST SILLY
ANXIETY
MY LIFE
I’M POORLY
GROOMED?
TIP #18
AVOID OVERUSED PHOTOS
TIP #19
USE YOUR COMPUTER
OR TEST EVERYTHING
OR USE PDF
TIP #19
USE YOUR COMPUTER
OR TEST EVERYTHING
OR USE PDF
IMPUTED VALUE
CONNECTS WHY, HOW & WHAT
USE STRONG
LANGUAGE

     I DON'T GIVE
        A $##@
TIP #20
LOOK ‘EM IN THE EYE
TIP #20
‘YOU’ ‘US’ ‘WE’
IMPUTED VALUE
PRESENTATIONS
MUST HAVE IT
IMPUTED VALUE
YOUR PRESENTATION
MUST HAVE IT
TIP 21: USE DATA
  SPARINGLY
TIP 21: USE DATA
                                                SPARINGLY

30,000!                                                                                                                                                                   !6,000!!




25,000!                                                                                                                                                                   !5,000!!




20,000!                                                                                                                                                                   !4,000!!




15,000!                                                                                                                                                                   !3,000!!

                                                                                                                                                                                     SEO!visits!
                                                                                                                                                                                     NB!SEO!visits!
10,000!                                                                                                                                                                   !2,000!!




 5,000!                                                                                                                                                                   !1,000!!




     0!                                                                                                                                                                   !"!!!!
          Sep"10!
                    Oct"10!


                                        Dec"10!
                              Nov"10!


                                                  Jan"11!




                                                                                Apr"11!




                                                                                                                                            Oct"11!


                                                                                                                                                                Dec"11!
                                                                                                                                                      Nov"11!
                                                                                          May"11!
                                                            Feb"11!
                                                                      Mar"11!




                                                                                                                                  Sep"11!
                                                                                                              Jul"11!
                                                                                                                        Aug"11!
                                                                                                    Jun"11!
TIP #22
SHOW YOUR PERSONALITY
I’M A GEEK
DAMN PROUD OF IT
TIP #23
DO REFERENCE GENDER
MAN/WOMAN
BOY/GIRL
MAN/GIRL
BOY/WOMAN
TIP #24
CULTURAL AWARENESS
SUPPORT YOUR
AUDIENCE
TIP #25
UPLOAD TO SLIDESHARE
“PEOPLE PAY TO
ATTEND CONFERENCES”
CONTENT = WORK
CONTENT = PRODUCT
YOUR
PRODUCT
TIP #26
EMBED ON YOUR BLOG
TIP #26
EMBED ON YOUR BLOG
TIP #27
CREATE A LINK BUNDLE
TIP #28
DON’T REPEAT
TIP #29
DO RECYCLE
TIP #30
DO ANSWER QUESTIONS
BONUS TIP
DO ENJOY YOURSELF
TELL ME WHY
CONNECT THE HOW
USE STRONG LANGUAGE
SUPPORT YOUR AUDIENCE
WRITE   SLIDES   REVISE

           REHEARSE   PREP
@PORTENTINT
          WWW.PORTENT.COM
        PORTENT.CO/ian-proposals


NEXT WEBINAR:
TIMING IT RIGHT: USING GOOGLE ANALYTICS
      FOR MARKETING PUNCTUALITY
        http://portent.co/timingitright

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30 tips for awesome presentations

Editor's Notes

  1. It’s not a cinch to figure out your ‘why’, but you can make it work. I like to start with this statement and fill in the blank. You can put that in your proposal if you want, but you’ll need to connect it to audience, too. You have to make a gut emotional connection based on the ‘why’.That’s the next step. Hopefully you’ve done this before – it’s kinda what marketing is.
  2. I usually fill in the blank in this statement to make this work. It’s not perfect, but it can help. Here’s an example for us:
  3. You should be able to tell the whole story w/o slides, first. Slides are a storytelling AID, not the story.
  4. Why were David’s hands and head so big? To be better scene from below/at a distance.
  5. Why were David’s hands and head so big? To be better scene from below/at a distance.
  6. But don’t be a slave to it
  7. just do it equally/equitably
  8. unless it specifically makes sense
  9. just do it equally/equitably
  10. We say ridiculous things.
  11. You deserve this!!!!
  12. just do it equally/equitably