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11 Secrets Of Blog Promo (Blog Indiana 2010)

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Erik Deckers
Erik Deckers

My slide deck from the Blog Indiana 2010 presentation in Indianapolis, IN.

Business
1 of 31
11 ^ 7 Secrets to Promoting Your Blog Erik Deckers
Readers Search
Let's start with SEARCH
1. Keywords • Title • First 4 words • ONLY keywords in anchor text • Spiders don't know punctuation
2. Backlinks
2. Backlinks (get it?)
3. Microsites www.IndianapolisCarpetCleaning.com
4. Photos & Videos
4. Photos & Videos
5. Social Sharing
6. Ask for Retweets
Retweets Pay Off
7. Guest Blog
8. Leave comments
9. Ask for comments
10. Automate
Backlinks
11. Write Good Shit — Jason Falls
Writing for Readers vs. Search
Any questions? Find me SmallerIndiana.com Read me ErikDeckers.com ProBlogService.com Tweet me Twitter.com/edeckers Reach me Erik@problogservice.com For a copy of this deck Thank you!
Photo Credits Top Secret folder - Ninja Monkey - http://www.flickr.com/photos/a_ninjamonkey/ Bull - Yelnoc - http://www.flickr.com/photos/yelnoc/ Sherlock Holmes - Greg Wake - http://www.flickr.com/photos/gregwake/ Key - Robert Morgan - http://www.flickr.com/photos/robert_morgan/ Chain - Just.Luc - http://www.flickr.com/photos/9619972@N08/ Supine Photographer - Caro Sparks - http://www.flickr.com/photos/laburbuja/ Top Gun spoof - 12Stars Media - http://www.youtube.com/ Guest parking sign - ScottieT812 - http://www.flickr.com/photos/scottiet812/ Clock - AlexKerhead - http://www.flickr.com/photos/alexkerhead/ Moleskine & Pilot Pen - Erik Deckers - http://problogservice.com/blog

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11 Secrets Of Blog Promo (Blog Indiana 2010)

Editor's Notes

  3. You can't choose one over the other. Search = great SERP, poor readership. Readers = poor SERP, but loyal fans.
  5. Title First 4 keywords Only KW in anchor text Spiders don't know punctuation
  6. Backlinks are the lifeblood of SEO
  7. Local + keywords
  8. Was going to use this photo
  10. The lesson here is NOT to appease the Swedes
  19. Why do we do this?
  20. Why do we do this?
  21. Why do we do this?
  22. Why do we do this?
  23. Backlinks are the lifeblood of SEO