Maven Matrix Exposed 01
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Maven Matrix Exposed 01



A review and discussion of the Maven Matrix Manifesto. (1 of 5) ...

A review and discussion of the Maven Matrix Manifesto. (1 of 5)

Essentially, this reviewed work tells you how to make yourself into a larger-than-life maven who dominates the chosen niche and attracts business hand-over-fist. And how to turn this traffic into a high-income product line



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Maven Matrix Exposed 01 Presentation Transcript

  • 1. The Maven Matrix Manifesto EXPOSED Part 1 of 5
  • 2. Brainchild of Rich Schefren and Jay Abraham
  • 3. The Maven Matrix TM has everything to do with viral marketing and social media marketing. It's designed to create a viral buzz and position you as the top dog in your niche's dogpile.
  • 4. What is the Maven Matrix? Essentially, a method to personally brand YOU and add in top positioning marketing strategies. And it won't work unless you put everything into it – like all of life and any real marketing campaign: Lack of Faith kills it dead.
  • 5. The “Good Old Days” are gone...
  • 6. Matrix Step #1: Gain Your Market's Trust Know your market's problems, work out their sequence, boil down into a blanket statement: a personal story of how you've been there and done that yourself.
  • 7. Know and feel you market's pain, problems, fears, hopes...
  • 8. All marketing is a ClueTrain conversation. All marketing depends on trust. Stories sell because people embrace them – it's how we think.
  • 9. Matrix Step #2: Establish Your Maven Persona Develop yourself as a believable story character.
  • 10. Construct your Maven Persona “ have to select those character traits and stances that most accurately reflect what you are attempting to achieve in your market.”
  • 11. “The reason why certain TV shows, movies, and novels become blockbusters -- And others simply bomb - is often due to the characters involved. Think: Columbo, Gill Grissom on CSI, Rocky, Rambo, Harrison Ford in Indiana Jones, Matt Damon as Jason Bourne.”
  • 12. This is transference at work. People evaluate their own lives through the eyes of that character, and make their decisions accordingly: “What Would Jesus Do?”
  • 13. Not based on phoniness, but some character traits you have which people can trust.
  • 14. They list 24 common character “types” which resonate with markets: Tycoon, Workaholic, Researcher, Self- Made, Contrarian, Conspiracy Theorist, Eccentric, Iconoclast, “The Angry Man”, Prodigal Genius, Fun Guy, Mad Scientist, Family Man, Futurist, Supreme Optimist, etc. etc. etc.
  • 15. Find the underlying system...