Maven Matrix Exposed 01

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+ Robert Worstell 2 years ago
And now for a word from our sponsor: Yes, there is an underlying system which explains just about everything about everything... (How close to perfect do you want to get?)

Visit http://gothunkyourself.com and get a head start on the rest of our life.
+ Robert Worstell 2 years ago
I’m sure they go over these 24 character types in quite a bit more detail in their course. Just this listing of these can help you jump-start your own research. Sit down with popular magazines and a stack of high attendence (not most 'awarded') movies and make your own list. Quite eye-opening.
+ Robert Worstell 2 years ago
Trust. Why long-term politicians have a hard time getting above Senator. Too many skeletons? Nope. They’ve jumped to the different sides of so many fences their pants bottoms are worn out. People have to trust you - there’s no conversation without trust. Otherwise, it’s a one-sided sales job where the other side is looking for the exit - frantically.
+ Robert Worstell 2 years ago
Fancy word, 'transference.' But here you go again - this Maven Matrix works because of the basic way people think. Know how people think. Help people succeed because of your knowledge-power.
+ Robert Worstell 2 years ago
Characters. What’s your most favorite character? What Shakespeare character have you heard most about - Hamlet? Characters rule. What makes Donald Trump outstanding?
+ Robert Worstell 2 years ago
You are a character in the play called life. What motivates you? Why do you do the things you do? Your reactions, your decisions, how you do what you do - that’s what drives a successful story.
+ Robert Worstell 2 years ago
Your story is all about your business and what motivates you. That’s what makes it a good story. Tell us a story...
+ Robert Worstell 2 years ago
I can’t understate the value of stories to people. All thought depends on comparing one thing to another. All life, all evolution depends on finding the differences and similarities - and the underlying principles/patterns that work regardless. Through history, we’ve kept our best success stories in our legends and oral traditions. That continues with our social media...
+ Robert Worstell 2 years ago
Ooof. Been there, haven’t you? But that’s why we’re here - to help others find the solutions we have and help them improve their ives.
+ Robert Worstell 2 years ago
You’ve got to know what you’re producing and why. Simple. But get the depth of it - you’re going to be writing a story about all this and you have to do your homework, like any author. That story has to be convincing, effective - and true.

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Maven Matrix Exposed 01 - Presentation Transcript

The Maven Matrix Manifesto EXPOSED Part 1 of 5
Brainchild of Rich Schefren and Jay Abraham
The Maven Matrix TM has everything to do with viral marketing and social media marketing. It's designed to create a viral buzz and position you as the top dog in your niche's dogpile.
What is the Maven Matrix? Essentially, a method to personally brand YOU and add in top positioning marketing strategies. And it won't work unless you put everything into it – like all of life and any real marketing campaign: Lack of Faith kills it dead.
The “Good Old Days” are gone...
Matrix Step #1: Gain Your Market's Trust Know your market's problems, work out their sequence, boil down into a blanket statement: a personal story of how you've been there and done that yourself.
Know and feel you market's pain, problems, fears, hopes...
All marketing is a ClueTrain conversation. All marketing depends on trust. Stories sell because people embrace them – it's how we think.
Matrix Step #2: Establish Your Maven Persona Develop yourself as a believable story character.
Construct your Maven Persona “...you have to select those character traits and stances that most accurately reflect what you are attempting to achieve in your market.”
“The reason why certain TV shows, movies, and novels become blockbusters -- And others simply bomb - is often due to the characters involved. Think: Columbo, Gill Grissom on CSI, Rocky, Rambo, Harrison Ford in Indiana Jones, Matt Damon as Jason Bourne.”
This is transference at work. People evaluate their own lives through the eyes of that character, and make their decisions accordingly: “What Would Jesus Do?”
Not based on phoniness, but some character traits you have which people can trust.
They list 24 common character “types” which resonate with markets: Tycoon, Workaholic, Researcher, Self- Made, Contrarian, Conspiracy Theorist, Eccentric, Iconoclast, “The Angry Man”, Prodigal Genius, Fun Guy, Mad Scientist, Family Man, Futurist, Supreme Optimist, etc. etc. etc.
Find the underlying system... http://gothunkyourself.com