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Mentor Chamber of Commerce - eMarketing Techniques
 

Mentor Chamber of Commerce - eMarketing Techniques

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The Chamber of Commerce presents eMarketing Techniques by Brad Kleinman. Learn more at http://www.worksmart-emarketing.com

The Chamber of Commerce presents eMarketing Techniques by Brad Kleinman. Learn more at http://www.worksmart-emarketing.com

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    Mentor Chamber of Commerce - eMarketing Techniques Mentor Chamber of Commerce - eMarketing Techniques Presentation Transcript

    • The New “Social Media” Making the Web Work for You By Brad Kleinman [email_address] It’s not just about your website… It’s about your web strategy.
    • Workshop Outline
      • Web 1.0 -> Web 2.0
      • Social Media Trends
      • Benefits of eMarketing
      • Creating your Marketing System
      • Specific eMarketing Techniques
        • Website Optimization
        • Email Marketing
        • Search Engine Optimization
        • Social Media Optimization
    • Ready for Water from a Fire hose?
    • Who was the person of the year in 2006?
    • Web 2.0 is everywhere!
    • Statistics & Trends
      • Social media trends
        • Facebook over 175M, 500K users a day
        • A blog is created every half second
        • Over 150K videos uploaded to YouTube every day
        • 75% of adults 18-24 are on social networks
    • Creating a Marketing System
    • Google Analytics – Tracking Success
    • Tracking Goals in Google Analytics
    • Email Marketing Best Practices
      • Focus on users needs (80%/20%)
      • Have a call to action
      • Track results and follow-up
    • eMarketing Best Practices – SEM
      • Use title tags
      • Key in to your keywords
      • Inbound links !
    • The Technology & The tools
    • Thank you! Brad Kleinman [email_address]