Mentor Chamber of Commerce - eMarketing Techniques


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The Chamber of Commerce presents eMarketing Techniques by Brad Kleinman. Learn more at

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Mentor Chamber of Commerce - eMarketing Techniques

  1. 1. The New “Social Media” Making the Web Work for You By Brad Kleinman [email_address] It’s not just about your website… It’s about your web strategy.
  2. 2. Workshop Outline <ul><li>Web 1.0 -> Web 2.0 </li></ul><ul><li>Social Media Trends </li></ul><ul><li>Benefits of eMarketing </li></ul><ul><li>Creating your Marketing System </li></ul><ul><li>Specific eMarketing Techniques </li></ul><ul><ul><li>Website Optimization </li></ul></ul><ul><ul><li>Email Marketing </li></ul></ul><ul><ul><li>Search Engine Optimization </li></ul></ul><ul><ul><li>Social Media Optimization </li></ul></ul>
  3. 3. Ready for Water from a Fire hose?
  4. 4. Who was the person of the year in 2006?
  5. 5. Web 2.0 is everywhere!
  6. 6. Statistics & Trends <ul><li>Social media trends </li></ul><ul><ul><li>Facebook over 175M, 500K users a day </li></ul></ul><ul><ul><li>A blog is created every half second </li></ul></ul><ul><ul><li>Over 150K videos uploaded to YouTube every day </li></ul></ul><ul><ul><li>75% of adults 18-24 are on social networks </li></ul></ul>
  7. 7. Creating a Marketing System
  8. 8. Google Analytics – Tracking Success
  9. 9. Tracking Goals in Google Analytics
  10. 10. Email Marketing Best Practices <ul><li>Focus on users needs (80%/20%) </li></ul><ul><li>Have a call to action </li></ul><ul><li>Track results and follow-up </li></ul>
  11. 11. eMarketing Best Practices – SEM <ul><li>Use title tags </li></ul><ul><li>Key in to your keywords </li></ul><ul><li>Inbound links ! </li></ul>
  12. 12. The Technology & The tools
  13. 13. Thank you! Brad Kleinman [email_address]