Why PR is More Important — and More Affordable — Than Ever

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  • 1. Why
PR
is
More
Important
—
and More
Affordable
—
Than
Ever Changing
Your
Future
With Social
Media
Tools
&
Online
Networks Paul
Furiga WordWrite
Communica3ons Duquesne
University
Entrepreneurs
Growth
Conference June
10,
2010
  • 2. The
WordWrite
Manifesto • We
believe
in
the
power
of
two‐ way
communica3on • We
believe
stories
cut
through the
noise
and
cluHer
of
21st century
marke3ng • Social
media
is
a
powerful
way to
share
your
story
with everyone
who
needs
to
see, hear
and
experience
it!
  • 3. Why
storytelling
is
essenIal
in
SM • Without
context
and
meaning,
it’s
all data,
informa3on
and
(useless) knowledge • Our
minds
need
help
naviga3ng
the flood
of
informa3on
we
receive • Great
storylines
need
no
explana3on, they
organize
informa3on
to
make meaning
for
us • Great
stories
make
great
marke3ng!
  • 4. Why
PR
is
essenIal
in
Social
Media • “PR
is
not
about
your
boss
seeing
your company
on
TV.
It’s
about
your
buyers seeing
your
company
on
the
web.” —
David
Meerman
Sco/ • PR
is
the
DTC
adver3sing
of
the
digital
age • No
need
to
crack
the
Google
algorithm
‐‐
PR is
baked
right
in,
“natural”
search
loves
the “natural”
addi3on
of
PR
content
  • 5. SM
for
PR:
Where
do
you
start? • Research – Which
social
media
community
do
we
belong
in?
(handout) – How
can
we
share
our
business
story
in
this
space? • Listen – Watch,
learn,
observe,
and
record • Evaluate – What
did
you
learn? – What
are
your
customers/audience
saying
about
YOU? • Designate – Start
in
one
channel – Determine
the
social
media
person
or
team • Go!
  • 6. Examples
from
our
clients 
and
WordWrite
.
.
.
  • 7. Client
example:
Facebook
  • 8. Client
example:
TwiRer
  • 9. Fun
video
example:
YouTube http://www.youtube.com/watch?v=lAl28d6tbko&feature=player_embedded
  • 10. WordWrite
example:
#journchat
  • 11. Social
media
reinforces
PR
principles • Sharing
your
great,
untold
story • Engaging
your
audience
(customers, employees,
neighbors,
etc.) • Delivering
results Social
media
offer
a
great
selec0on
of
tools that
expedite
PR
and
business
success
  • 12. QuesIons?
Comments? Twi<er: @paulfuriga
/
@wordwritepr Online: 
paul.furiga@wordwritepr.com hHp://wordwritepr.com 10475
Perry
Highway
Suite
104 Wexford
PA
15090 724.935.7580