1. Why PR is More Important — and
More Affordable — Than Ever
Changing Your Future With
Social Media Tools & Online Networks
Paul Furiga
WordWrite Communica3ons
Duquesne University Entrepreneurs Growth Conference
June 10, 2010

2. The WordWrite Manifesto
• We believe in the power of two‐
way communica3on
• We believe stories cut through
the noise and cluHer of 21st
century marke3ng
• Social media is a powerful way
to share your story with
everyone who needs to see,
hear and experience it!

3. Why storytelling is essenIal in SM
• Without context and meaning, it’s all
data, informa3on and (useless)
knowledge
• Our minds need help naviga3ng the
flood of informa3on we receive
• Great storylines need no explana3on,
they organize informa3on to make
meaning for us
• Great stories make great marke3ng!

4. Why PR is essenIal in Social Media
• “PR is not about your boss seeing your
company on TV. It’s about your buyers
seeing your company on the web.”
— David Meerman Sco/
• PR is the DTC adver3sing of the digital age
• No need to crack the Google algorithm ‐‐ PR
is baked right in, “natural” search loves the
“natural” addi3on of PR content

5. SM for PR: Where do you start?
• Research
– Which social media community do we belong in? (handout)
– How can we share our business story in this space?
• Listen
– Watch, learn, observe, and record
• Evaluate
– What did you learn?
– What are your customers/audience saying about YOU?
• Designate
– Start in one channel
– Determine the social media person or team
• Go!

6. Examples from our clients
and WordWrite . . .

7. Client example: Facebook

8. Client example: TwiRer

9. Fun video example: YouTube
http://www.youtube.com/watch?v=lAl28d6tbko&feature=player_embedded

10. WordWrite example: #journchat

11. Social media reinforces PR principles
• Sharing your great, untold story
• Engaging your audience (customers,
employees, neighbors, etc.)
• Delivering results
Social media offer a great selec0on of tools
that expedite PR and business success

12. QuesIons? Comments?
Twi<er:
@paulfuriga / @wordwritepr
Online:
paul.furiga@wordwritepr.com
hHp://wordwritepr.com
10475 Perry Highway Suite 104
Wexford PA 15090
724.935.7580